Creative and Digital Campaign Services to the Irish Defence Forces

Irish Defence Forces_1144

The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forcesโ€™ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).

Deadline

The time limit for receipt of tenders was 2025-07-18. The procurement was published on 2025-06-05.

Who? What? Where?
Procurement history
Date Document
2025-06-05 Contract notice
Contract notice (2025-06-05)
Object
Scope of the procurement
Title: Creative and Digital Campaign Services to the Irish Defence Forces
Short description:
The requirement is for the creation of digital and traditional advertising content for the Irish Defence Forces (DF). This content will form the basis for recruitment advertising over the next 4 to 5 years across the Defence Forces. The Defence Forces comprise the Army, Air Corps, Naval Service and the Reserve Defence Forces (Army and Navy). Recruitment is a critical component of maintaining the operational effectiveness and readiness of the Defence Forces, and therefore, a steady influx of talented individuals is required to join its ranks and fulfil roles across a range of appointments. The objective is to enhance the visibility of recruitment opportunities and increase the application pool for these categories, while ensuring the advertisement campaigns align with Defence Forcesโ€™ recruitment objectives, branding guidelines, and diversity strategies. The Defence Forces has identified that there is a gap in knowledge amongst the public regarding the range of careers available in the DF and this is very evident amongst females in the 18-39 age bracket (Fleishman Hillard, 2024). The aim of these advertising campaigns would be to bridge this knowledge gap amongst all potential inductees (18-39 year olds) and their significant influences (parents, partners, siblings, friends, career guidance teachers etc.).
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Type of contract: Services
Products/services: Advertising and marketing services ๐Ÿ“ฆ
Estimated value excluding VAT: 450 000 EUR ๐Ÿ’ฐ
Other restrictions on the place of performance: Anywhere in the given country
Description
Internal identifier: 0
Additional products/services:
Aim of strategic procurement: Reduction of environmental impacts
As per RfT
Approach to reducing environmental impacts: Other
Green Procurement Criteria: National Green Public Procurement criteria
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Duration: 1 years
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Open procedure โœ…
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-07-18 00:00:00 ๐Ÿ“…
Conditions for opening of tenders: 2025-07-18 00:30:00 ๐Ÿ“…
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5840190
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 3 months
Tendering terms
Tenderers may submit more than one tender
Opening date: 2025-07-18 00:30:00 ๐Ÿ“…
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5840190
Electronic invoicing: Required
Electronic ordering will be used โœ…
Electronic payment will be used โœ…

Contracting authority
Name and addresses
Name: Irish Defence Forces_1144
National registration number: IE6517956C
Postal address: Station Rd.
Postal code: W12AD93
Postal town: Newbridge
Region: Midland ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: info@military.ie ๐Ÿ“ง
Phone: +35345492483 ๐Ÿ“ž
URL: https://www.military.ie/en/ ๐ŸŒ
Address of the buyer profile: https://www.military.ie/en/ ๐ŸŒ
Type of the contracting authority
Body governed by public law
Main activity
Defence
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5840190 ๐ŸŒ
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5840190 ๐ŸŒ
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Service from which information about the review procedure may be obtained
Same as: Review body
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 109-370206 (2025-06-05)
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Region:
ร‰ire/Ireland Ireland Eastern and Midland Dublin Midland
Products/services:
Business services: law, marketing,... Market and economic research; polling and... Advertising and marketing services Advertising services Advertising campaign services