Bord Biaโs Marketing Services China
Bord Bia (Irish Food Board)
Bord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in the market of China, to include retail, foodservice, importers, wholesalers, and manufacturing sectors, amongst others. Bord Biaโs objective is to assist the Irish food and drink industry grow their business in the region .
DeadlineThe time limit for receipt of tenders was 2026-01-07. The procurement was published on 2025-11-26.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- โข Market and economic research; polling and statistics โบ Market research services
- โข Advertising and marketing services โบ Marketing services
- โข Aฯฯฮนฮบฮฎ โบ ฮฯฯฮตฮนฮฟฯ ฮคฮฟฮผฮญฮฑฯ ฮฮธฮทฮฝฯฮฝ
- โข Eastern and Midland โบ Dublin
Procurement history
| Date | Document |
|---|---|
| 2025-11-26 | Contract notice |
| 2026-04-22 | Contract award notice |
Contract notice (2025-11-26)
Object
Scope of the procurement
Title: Bord Biaโs Marketing Services China
Short description:
โBord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in...โ
Show more
Type of contract: Services
Products/services: Market research services ๐ฆ
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Description
Internal identifier: 0
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Description of the procurement:
โBord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in...โ
Show more
Type of contract: Services
Products/services: Market research services ๐ฆ
Additional products/services: Marketing services ๐ฆ
Advertising and marketing services ๐ฆ
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 39 (MONTH)
The time frame below is expressed in number of months.
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Marketing services ๐ฆ
Advertising and marketing services ๐ฆ
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-01-07 12:00:00 ๐
Conditions for opening of tenders: 2026-01-07 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6689260
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 9
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-01-07 12:30:00 ๐
Place:
โhttps://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6689260โ
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Electronic invoicing: Required
Electronic ordering will be used โ
Electronic payment will be used โ
Deadline for requesting additional information: 2025-12-12 12:00:00 ๐
Contracting authority
Name and addresses
Name: Bord Bia (Irish Food Board)
National registration number: None
Postal address: 140 Pembroke Road
Postal code: D04 NV34
Postal town: Ballsbridge, Dublin 4
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: procurement@bordbia.ie ๐ง
Phone: 01 6685155 ๐
URL: https://www.bordbia.ie ๐
Address of the buyer profile: https://www.bordbia.ie ๐
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=6689260 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=6689260 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 229-788069 (2025-11-26)
Object
Scope of the procurement
Title: Bord Biaโs Marketing Services China
Short description:
โBord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in...โ
Type of contract: Services
Products/services: Market research services ๐ฆ
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Description
Internal identifier: 0
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Description of the procurement:
โBord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in...โ
Type of contract: Services
Products/services: Market research services ๐ฆ
Additional products/services: Marketing services ๐ฆ
Advertising and marketing services ๐ฆ
Country: Ireland ๐ฎ๐ช
Place of performance: Dublin ๐๏ธ
Duration: 39 (MONTH)
The time frame below is expressed in number of months.
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Marketing services ๐ฆ
Advertising and marketing services ๐ฆ
Procedure
Type of procedure
Open procedure โ
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-01-07 12:00:00 ๐
Conditions for opening of tenders: 2026-01-07 12:30:00 ๐
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6689260
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 9
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-01-07 12:30:00 ๐
Place:
โhttps://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6689260โ
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Electronic invoicing: Required
Electronic ordering will be used โ
Electronic payment will be used โ
Deadline for requesting additional information: 2025-12-12 12:00:00 ๐
Contracting authority
Name and addresses
Name: Bord Bia (Irish Food Board)
National registration number: None
Postal address: 140 Pembroke Road
Postal code: D04 NV34
Postal town: Ballsbridge, Dublin 4
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: procurement@bordbia.ie ๐ง
Phone: 01 6685155 ๐
URL: https://www.bordbia.ie ๐
Address of the buyer profile: https://www.bordbia.ie ๐
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=6689260 ๐
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=6689260 ๐
Electronic submission: Required
Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐๏ธ
Country: Ireland ๐ฎ๐ช
E-mail: highcourtcentraloffice@courts.ie ๐ง
Phone: +353 1 8886000 ๐
Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 229-788069 (2025-11-26)
Contract award notice (2026-04-22)
Object
Scope of the procurement
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 975 000 EUR ๐ฐ
Description
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Award criteria
Cost criterion (name): Cost @ 30%
Cost criterion (weighting): 30
Quality criterion (name): Quality @ 70%
Quality criterion (weighting): 70
Procedure
Weight type: Weight (percentage, exact)
Award of contract
A contract/lot is awarded โ
Lot Identification Number: LOT-0001
Contract Number: 439241
Date of conclusion of the contract: 2026-04-21 ๐
Information about tenders
Number of tenders received: 4
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 975 000 EUR ๐ฐ
Tender identifier: 000150606
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: SMH International Limited
National registration number: SMH International
Postal address: Room 2212, Phase 1, IAPM, 999 Huaihai Middle Road, Xuhui District, Shanghai, China
Postal code: 200031
Postal town: Shanghai
Country: China ๐จ๐ณ
E-mail: stephanie.pan@smh-intl.com ๐ง
Phone: +86 21 5466 9608 ๐
Size of the economic operator: Micro, small, or medium
Source: OJS 2026/S 080-282204 (2026-04-22)
Object
Scope of the procurement
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Total value of the procurement (excluding VAT): 975 000 EUR ๐ฐ
Description
Estimated value excluding VAT: 975 000 EUR ๐ฐ
Award criteria
Cost criterion (name): Cost @ 30%
Cost criterion (weighting): 30
Quality criterion (name): Quality @ 70%
Quality criterion (weighting): 70
Procedure
Weight type: Weight (percentage, exact)
Award of contract
A contract/lot is awarded โ
Lot Identification Number: LOT-0001
Contract Number: 439241
Date of conclusion of the contract: 2026-04-21 ๐
Information about tenders
Number of tenders received: 4
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 975 000 EUR ๐ฐ
Tender identifier: 000150606
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: SMH International Limited
National registration number: SMH International
Postal address: Room 2212, Phase 1, IAPM, 999 Huaihai Middle Road, Xuhui District, Shanghai, China
Postal code: 200031
Postal town: Shanghai
Country: China ๐จ๐ณ
E-mail: stephanie.pan@smh-intl.com ๐ง
Phone: +86 21 5466 9608 ๐
Size of the economic operator: Micro, small, or medium
Source: OJS 2026/S 080-282204 (2026-04-22)
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