Bord Biaโ€™s Marketing Services China

Bord Bia (Irish Food Board)

Bord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in the market of China, to include retail, foodservice, importers, wholesalers, and manufacturing sectors, amongst others. Bord Biaโ€™s objective is to assist the Irish food and drink industry grow their business in the region .

Deadline

The time limit for receipt of tenders was 2026-01-07. The procurement was published on 2025-11-26.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
  • โ€ข Aฯ„ฯ„ฮนฮบฮฎ โ€บ ฮ’ฯŒฯฮตฮนฮฟฯ‚ ฮคฮฟฮผฮญฮฑฯ‚ ฮ‘ฮธฮทฮฝฯŽฮฝ
  • โ€ข Eastern and Midland โ€บ Dublin
Procurement history
Date Document
2025-11-26 Contract notice
2026-04-22 Contract award notice
Contract notice (2025-11-26)
Object
Scope of the procurement
Title: Bord Biaโ€™s Marketing Services China
Short description:
โ€œBord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in...โ€    Show more
Type of contract: Services
Products/services: Market research services ๐Ÿ“ฆ
Estimated value excluding VAT: 975 000 EUR ๐Ÿ’ฐ
Description
Internal identifier: 0
Estimated value excluding VAT: 975 000 EUR ๐Ÿ’ฐ
Description of the procurement:
โ€œBord Bia is seeking tenders to engage the services of a competent marketing services provider with expert local knowledge of the food and drink business in...โ€    Show more
Type of contract: Services
Products/services: Market research services ๐Ÿ“ฆ
Additional products/services: Marketing services ๐Ÿ“ฆ
Advertising and marketing services ๐Ÿ“ฆ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Place of performance: Dublin ๐Ÿ™๏ธ
Duration: 39 (MONTH)
The time frame below is expressed in number of months.
Title
Lot Identification Number: LOT-0001
Scope of the procurement
Additional products/services: Marketing services ๐Ÿ“ฆ
Advertising and marketing services ๐Ÿ“ฆ

Procedure
Type of procedure
Open procedure โœ…
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2026-01-07 12:00:00 ๐Ÿ“…
Conditions for opening of tenders: 2026-01-07 12:30:00 ๐Ÿ“…
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6689260
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Minimum time frame during which the tenderer must maintain the tender: 9
Tendering terms
Tenderers may submit more than one tender
Opening date: 2026-01-07 12:30:00 ๐Ÿ“…
Place:
โ€œhttps://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=6689260โ€
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Electronic invoicing: Required
Electronic ordering will be used โœ…
Electronic payment will be used โœ…
Deadline for requesting additional information: 2025-12-12 12:00:00 ๐Ÿ“…

Contracting authority
Name and addresses
Name: Bord Bia (Irish Food Board)
National registration number: None
Postal address: 140 Pembroke Road
Postal code: D04 NV34
Postal town: Ballsbridge, Dublin 4
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: procurement@bordbia.ie ๐Ÿ“ง
Phone: 01 6685155 ๐Ÿ“ž
URL: https://www.bordbia.ie ๐ŸŒ
Address of the buyer profile: https://www.bordbia.ie ๐ŸŒ
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=6689260 ๐ŸŒ
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=6689260 ๐ŸŒ
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Service from which information about the review procedure may be obtained
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Information about electronic workflows
Electronic invoicing will be accepted
Electronic ordering will be used
Electronic payment will be used
Source: OJS 2025/S 229-788069 (2025-11-26)
Contract award notice (2026-04-22)
Object
Scope of the procurement
Estimated value excluding VAT: 975 000 EUR ๐Ÿ’ฐ
Total value of the procurement (excluding VAT): 975 000 EUR ๐Ÿ’ฐ
Description
Estimated value excluding VAT: 975 000 EUR ๐Ÿ’ฐ
Award criteria
Cost criterion (name): Cost @ 30%
Cost criterion (weighting): 30
Quality criterion (name): Quality @ 70%
Quality criterion (weighting): 70

Procedure
Weight type: Weight (percentage, exact)

Award of contract
A contract/lot is awarded โœ…
Lot Identification Number: LOT-0001
Contract Number: 439241
Date of conclusion of the contract: 2026-04-21 ๐Ÿ“…
Information about tenders
Number of tenders received: 4
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 975 000 EUR ๐Ÿ’ฐ
Tender identifier: 000150606
Identifier of lot or group of lots: LOT-0001
Name and address of the contractor
Name: SMH International Limited
National registration number: SMH International
Postal address: Room 2212, Phase 1, IAPM, 999 Huaihai Middle Road, Xuhui District, Shanghai, China
Postal code: 200031
Postal town: Shanghai
Country: China ๐Ÿ‡จ๐Ÿ‡ณ
E-mail: stephanie.pan@smh-intl.com ๐Ÿ“ง
Phone: +86 21 5466 9608 ๐Ÿ“ž
Size of the economic operator: Micro, small, or medium
Source: OJS 2026/S 080-282204 (2026-04-22)