0345 Single party framework agreement for the Provision of Graphic Design (Lot 1) and Brand and Identity Development Services (Lot 2) for Pobal

Pobal

Pobal seeks to establish a Framework Agreement relating to graphic design support from a design partner / agency for the duration of the contract. This includes but is not limited to Pobal branded resources and materials including: - Design and layout of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. In addition, we also require graphic design support to assist with the promotion and communications of the range of programmes and schemes we administer on behalf of the Government, EU and other agencies. This includes but is not limited to resources and materials including: - Design of leaflets, posters, promotional banners / pop-up stands. - Design of digital and hardcopy publications and reports. - Design of infographics and social media assets. - Event / programme branding (signage, PowerPoint presentations, props). - Ezine and newsletter templates. Lot 2 – Brand and Identity Development Pobal seeks to establish a Framework Agreement relating to brand and identity development from a graphic design partner / agency for the duration of the contract. This includes the potential to develop new logos / identities and brand guidelines and a suite of resources for use across digital platforms and print publications. There may also be a requirement to enhance or update existing brand identities. This includes but is not limited to the development of visual solutions, resources and materials including: - Design, development, copywriting and production of creative concepts, content and advertising materials; - Brand identity design and development; including consultation with relevant stakeholders and target audiences which may include the hosting of in-person or online focus groups. - Pre-testing of creative concepts and proposed communications solutions, where required; - Development of detailed brand and identity guidelines for future use.

Deadline

The time limit for receipt of tenders was 2025-04-09. The procurement was published on 2025-03-07.

Who?

• Pobal

What?

• Advertising and marketing services › Marketing services
• Advertising services › Advertising campaign services
• Composition services › Graphic design services

Where?

• Aττική › Βόρειος Τομέας Αθηνών
• Eastern and Midland › Dublin

Procurement history

Date	Document
2025-03-07	Contract notice

Contract notice (2025-03-07)
Object
Scope of the procurement
Title: 0345 Single party framework agreement for the Provision of Graphic Design (Lot 1) and Brand and Identity Development Services (Lot 2) for Pobal
Short description:

Type of contract: Services
Products/services: Graphic design services 📦
Information about lots
This contract is divided into lots ✅
Maximum number of lots that may be awarded to one tenderer: 2
Tenders may be submitted for maximum number of lots: 2

1️⃣
Internal identifier: 1
Title: Lot 1 - Provision of Graphic Design
Estimated value excluding VAT: 350 000 EUR 💰
Description of the procurement:

Additional products/services:

Advertising campaign services 📦

Marketing services 📦

Aim of strategic procurement: Reduction of environmental impacts

Award criterion E: Proposals on the incorporation of Environmental Sustainability and Social Considerations into the delivery of the service Extract from Criterion E in relation to Environmental Sustainability: Tenderers are invited to outline their specific proposals to address the environmental impacts of the services provided. These may include, but are not limited to: • Methods to reduce energy, carbon and data consumption under the contract, for example through compression of files, use of file-sharing, and choice of software and hosting providers. • Impact of design on lifespan and recyclability of printed products (e.g. avoiding designs which will date quickly or require special materials or finishes which limit recyclability of the final product) Note: while tender is not for printed products, the design may impact the printing method. • The approach you will take to identifying and mitigating environmental impacts during the contract and proposing improvements to Pobal. [...]The proposals must go beyond the minimum requirements for the service and must not repeat information submitted in relation to other award criteria. Verification: List the specific measures which your firm, and if relevant your partners, subcontractors or suppliers, will apply under the framework, and the effect you expect each measure to have. Marks will be awarded based on the scope, level of detail and expected impact of the measures. The measures described under this criterion will form part of the terms of contract with the successful bidder.

Approach to reducing environmental impacts: Other
Social objective promoted: Other
The use of accessibility criteria for persons with disabilities in the technical specifications: Accessibility criteria for persons with disabilities are included
Green Procurement Criteria: Other Green Public Procurement criteria
Country: Ireland 🇮🇪
Place of performance: Dublin 🏙️
Duration: 4 years
Title
Lot Identification Number: LOT-0001

2️⃣
Internal identifier: 2
Title: Lot 2 - Brand and Identity Development Services
Estimated value excluding VAT: 150 000 EUR 💰
Description of the procurement:

Pobal seeks to establish a Framework Agreement relating to brand and identity development from a graphic design partner / agency for the duration of the contract. This includes the potential to develop new logos / identities and brand guidelines and a suite of resources for use across digital platforms and print publications. There may also be a requirement to enhance or update existing brand identities. This includes but is not limited to the development of visual solutions, resources and materials including: - Design, development, copywriting and production of creative concepts, content and advertising materials; - Brand identity design and development; including consultation with relevant stakeholders and target audiences which may include the hosting of in-person or online focus groups. - Pre-testing of creative concepts and proposed communications solutions, where required; - Development of detailed brand and identity guidelines for future use.

Award criterion E: Proposals on the incorporation of Environmental Sustainability and Social Considerations into the delivery of the service Tenderers are invited to outline their specific proposals to address the environmental impacts of the services provided. These may include, but are not limited to: • Methods to reduce energy, carbon and data consumption under the contract, for example through compression of files, use of file-sharing, and choice of software and hosting providers. • Impact of design on lifespan and recyclability of printed products (e.g. avoiding designs which will date quickly or require special materials or finishes which limit recyclability of the final product) Note: while tender is not for printed products, the design may impact the printing method. • The approach you will take to identifying and mitigating environmental impacts during the contract and proposing improvements to Pobal. In addition, the tenderer should outline their approach to addressing the social impacts or risks which may arise during performance of the contract. For example, these might relate to: • Low pay and precarious employment • Staff health and wellbeing • Equal opportunities and equal pay • Accessibility for people with disabilities (including accessible design of graphic outputs) • Social inclusion (including in images/design) • Your approach to identifying and mitigating social impacts/risks during the contract and proposing improvements to Pobal. The proposals must go beyond the minimum requirements for the service and must not repeat information submitted in relation to other award criteria. Verification: List the specific measures which your firm, and if relevant your partners, subcontractors or suppliers, will apply under the framework, and the effect you expect each measure to have. Marks will be awarded based on the scope, level of detail and expected impact of the measures. The measures described under this criterion will form part of the terms of contract with the successful bidder.

Description

Award criterion E: Proposals on the incorporation of Environmental Sustainability and Social Considerations into the delivery of the service

Tenderers are invited to outline their specific proposals to address the environmental impacts of the services provided. These may include, but are not limited to:
• Methods to reduce energy, carbon and data consumption under the contract, for example through compression of files, use of file-sharing, and choice of software and hosting providers.
• Impact of design on lifespan and recyclability of printed products (e.g. avoiding designs which will date quickly or require special materials or finishes which limit recyclability of the final product) Note: while tender is not for printed products, the design may impact the printing method.
• The approach you will take to identifying and mitigating environmental impacts during the contract and proposing improvements to Pobal. In addition, the tenderer should outline their approach to addressing the social impacts or risks which may arise during performance of the contract. For example, these might relate to:
• Low pay and precarious employment
• Staff health and wellbeing
• Equal opportunities and equal pay
• Accessibility for people with disabilities (including accessible design of graphic outputs)
• Social inclusion (including in images/design)
• Your approach to identifying and mitigating social impacts/risks during the contract and proposing improvements to Pobal.

The proposals must go beyond the minimum requirements for the service and must not repeat information submitted in relation to other award criteria.

Verification: List the specific measures which your firm, and if relevant your partners, subcontractors or suppliers, will apply under the framework, and the effect you expect each measure to have. Marks will be awarded based on the scope, level of detail and expected impact of the measures. The measures described under this criterion will form part of the terms of contract with the successful bidder.

Title
Lot Identification Number: LOT-0002

Procedure
Type of procedure
Open procedure ✅
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2025-04-09 11:00:00 📅
Conditions for opening of tenders: 2025-04-09 11:30:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5249243
Languages in which tenders or requests to participate may be submitted: English 🗣️
Minimum time frame during which the tenderer must maintain the tender: 24 months
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators ✅
Maximum number of participants: 1
Tendering terms
Tenderers may submit more than one tender
The names and professional qualifications of the staff assigned to perform the contract must be given
Opening date: 2025-04-09 11:30:00 📅
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=5249243
Electronic invoicing: Required
Electronic ordering will be used ✅
Electronic payment will be used ✅

Contracting authority
Name and addresses
Name: Pobal
National registration number: not available
Postal address: Holbrook House, Holles Street, Dublin 2,
Postal code: D02 EY84
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: tenders@pobal.ie 📧
Phone: +353 01 511 7000 📞
URL: https://www.pobal.ie/ 🌏
Address of the buyer profile: https://www.etenders.gov.ie 🌏
Type of the contracting authority
Body governed by public law
Main activity
Social protection
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=5249243 🌏
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=5249243 🌏
Electronic submission: Required

Complementary information
Additional information

Please consult the associated documentation, which contains full instructions regarding the submission of tenders and is available to download from www.etenders.gov.ie using eTenders Resource ID – 5249243 Interested parties must associate their organisation with this competition on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications and to upload tender responses. To do this you must do the following: Log-in to the eTenders portal; Locate the competition using the Advanced Search by searching under the Contracting Authority or Resource ID. Click on the hyperlink for the competition which will bring you to the CfT Workspace. In the Show CfT Menu for the competition click on the “Expression of Interest in the drop-down menu. Complete the Association with the CfT tab. This will then provide you with a link to Tender under the Show CfT Menu where you can prepare your submission. (1) When finalising your tender submission please upload your final response as a ZIP file as individual documents may lose their titles if uploaded individually. Also ensure that you receive a message under the status header called Submitted, as the percentage tab does not necessarily imply you have successfully submitted your response. (2) There is a maximum upload limit of 250MB per file and 500MB per tender submission. (3) Suppliers should note the following when making their submission suppliers must ensure that they give themselves sufficient time to upload & submit all required documentation before the submission deadline. Suppliers should consider the fact that upload speeds vary and that the new eTenders system operates in a different manner to the previous platform operated by EU-Supply. The submit button will be disable automatically upon the expiration of the response deadline. (4) If you experience difficulty when uploading documents, please contact the eTenders Support Desk for technical assistance. Email irish-eproc-helpdesk@eurodym.com or Telephone: +353(0)818 001459 (09:00 – 17:00 hours). (5) Tenders submitted by any other means (including but not limited to email, post, messaging system on etenders or hand delivery) will not be accepted. (6) All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties. (7) All queries regarding this tender requirement or process must be submitted through the Irish Government Procurement Opportunities Portal www.etenders.gov.ie as a specific question. Responses will be circulated to those tenderers that have registered an interest in this notice on www.etenders.gov.ie. The details of the person making a query will not be disclosed when circulating the response (8) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers. Contract award will be subject to the approval of the competent authorities. (9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition. (10) Where applicable, please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type, or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended. (11) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.

Additional information

Please consult the associated documentation, which contains full instructions regarding the submission of tenders and is available to download from www.etenders.gov.ie using eTenders Resource ID – 5249243
Interested parties must associate their organisation with this competition on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications and to upload tender responses. To do this you must do the following: Log-in to the eTenders portal; Locate the competition using the Advanced Search by searching under the Contracting Authority or Resource ID. Click on the hyperlink for the competition which will bring you to the CfT Workspace. In the Show CfT Menu for the competition click on the “Expression of Interest in the drop-down menu. Complete the Association with the CfT tab. This will then provide you with a link to Tender under the Show CfT Menu where you can prepare your submission.
(1) When finalising your tender submission please upload your final response as a ZIP file as individual documents may lose their titles if uploaded individually. Also ensure that you receive a message under the status header called Submitted, as the percentage tab does not necessarily imply you have successfully submitted your response.
(2) There is a maximum upload limit of 250MB per file and 500MB per tender submission.
(3) Suppliers should note the following when making their submission suppliers must ensure that they give themselves sufficient time to upload & submit all required documentation before the submission deadline. Suppliers should consider the fact that upload speeds vary and that the new eTenders system operates in a different manner to the previous platform operated by EU-Supply. The submit button will be disable automatically upon the expiration of the response deadline.
(4) If you experience difficulty when uploading documents, please contact the eTenders Support Desk for technical assistance. Email irish-eproc-helpdesk@eurodym.com or Telephone: +353(0)818 001459 (09:00 – 17:00 hours).
(5) Tenders submitted by any other means (including but not limited to email, post, messaging system on etenders or hand delivery) will not be accepted.
(6) All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties.
(7) All queries regarding this tender requirement or process must be submitted through the Irish Government Procurement Opportunities Portal www.etenders.gov.ie as a specific question. Responses will be circulated to those tenderers that have registered an interest in this notice on www.etenders.gov.ie. The details of the person making a query will not be disclosed when circulating the response
(8) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers. Contract award will be subject to the approval of the competent authorities.
(9) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition.
(10) Where applicable, please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type, or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.
(11) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.

Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Review procedure
Precise information on deadline(s) for review procedures: In line with S.I. 130/2010
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2025/S 048-154529 (2025-03-07)

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