Tender for the Provision of Strategic Omni Channel Marketing Campaigns for the MTU Business Academy

Munster Technological University.

Munster Technological University is seeking tenders from competent service providers for the provision of Strategic Omni Channel Marketing Campaigns for the MTU Business Academy. The MTU Business Academy was established in 2021 to be an accessible hub, focussed on promoting and supporting a range of professional and executive part-time programmes across the university’s faculty of business and humanities. We collaborate internally and externally to showcase best-practice, to identify priorities in customised learning, CPD, research and consultancy needs, and to drive commercial engagement. We work on the development of an annual schedule of educational and training offerings, events, research insights, and other collaborative initiatives. We currently operate across multiple social media channels including Meta, LinkedIn and X (formerly Twitter) and wish to significantly define and grow that presence over the next few years. We are seeking an agency that offers the below services for promoting professional development programs and events across multiple platforms. We are hoping to establish a strong partnership with a digital marketing agency to develop and drive successful marketing campaigns to promote the programmes and activities of the business academy. Services required include comprehensive Social Media Strategy Development aimed at promoting professional development programmes and events across various platforms. This encompasses Paid Advertising and organic posting Campaign Management, Content Creation, and target audience profiling to generate engaging material. Social Media Management to ensure active profile monitoring and audience engagement, while maintaining Audience Targeting and Segmentation to refine campaign performance. Employ performance monitoring and reporting, A/B testing, and conversion optimisation strategies to enhance campaign effectiveness. Additionally, Influencer marketing to leverage industry-relevant and campaign relevant figures to broaden exposure to the MTU Business Academy’s programme and event offerings. Full details can be found on www.etenders.ie

Deadline

The time limit for receipt of tenders was 2024-05-07. The procurement was published on 2024-04-10.

Who? What? Where?
Procurement history
Date Document
2024-04-10 Contract notice
Contract notice (2024-04-10)
Object
Scope of the procurement
Title: Tender for the Provision of Strategic Omni Channel Marketing Campaigns for the MTU Business Academy
Short description:
Munster Technological University is seeking tenders from competent service providers for the provision of Strategic Omni Channel Marketing Campaigns for the MTU Business Academy. The MTU Business Academy was established in 2021 to be an accessible hub, focussed on promoting and supporting a range of professional and executive part-time programmes across the university’s faculty of business and humanities. We collaborate internally and externally to showcase best-practice, to identify priorities in customised learning, CPD, research and consultancy needs, and to drive commercial engagement. We work on the development of an annual schedule of educational and training offerings, events, research insights, and other collaborative initiatives. We currently operate across multiple social media channels including Meta, LinkedIn and X (formerly Twitter) and wish to significantly define and grow that presence over the next few years. We are seeking an agency that offers the below services for promoting professional development programs and events across multiple platforms. We are hoping to establish a strong partnership with a digital marketing agency to develop and drive successful marketing campaigns to promote the programmes and activities of the business academy. Services required include comprehensive Social Media Strategy Development aimed at promoting professional development programmes and events across various platforms. This encompasses Paid Advertising and organic posting Campaign Management, Content Creation, and target audience profiling to generate engaging material. Social Media Management to ensure active profile monitoring and audience engagement, while maintaining Audience Targeting and Segmentation to refine campaign performance. Employ performance monitoring and reporting, A/B testing, and conversion optimisation strategies to enhance campaign effectiveness. Additionally, Influencer marketing to leverage industry-relevant and campaign relevant figures to broaden exposure to the MTU Business Academy’s programme and event offerings. Full details can be found on www.etenders.ie
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Type of contract: Services
Products/services: Advertising and marketing services 📦
Estimated value excluding VAT: 90 000 EUR 💰
Information about lots
Tenders may be submitted for maximum number of lots: 0
Description
Internal identifier: 0
Additional products/services:
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Open procedure ✅
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2024-05-07 12:00:00 📅
Conditions for opening of tenders: 2024-05-07 12:30:00 📅
Conditions for opening of tenders (place): https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=3386948
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tendering terms
Tenderers may submit more than one tender
Opening date: 2024-05-07 12:30:00 📅
Place: https://www.etenders.gov.ie/epps/cft/prepareViewCfTWS.do?resourceId=3386948
Electronic invoicing: Allowed
Electronic ordering will be used ✅
Electronic payment will be used ✅

Legal, economic, financial and technical information
Conditions for participation
Exclusion ground: Purely national exclusion grounds

Contracting authority
Name and addresses
Name: Munster Technological University.
National registration number: 3714786EH
Postal address: Clash
Postal code: V92 CX88
Postal town: Tralee
Country: Ireland 🇮🇪
E-mail: tenders@mtu.ie 📧
Phone: +353 667145615 📞
URL: https://www.mtu.ie 🌏
Address of the buyer profile: https://www.mtu.ie 🌏
Type of the contracting authority
Ministry or any other national or federal authority
Main activity
Education
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=3386948 🌏
Participation URL: https://www.etenders.gov.ie/epps/eawarding/showTenderList.do?resourceId=3386948 🌏
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2024/S 072-213778 (2024-04-10)
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