Media Planning and Buying Services

Tourism Ireland CLG

Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment across media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agencies will be required to provide media planning and buying services, including, but not limited to: - Understanding target audiences in all the visitor countries; - Defining and building audiences, utilising our segmentation and bringing it to life across all touchpoints; - Advising on the best way to target such potential visitors; - Shaping global media strategies and co-ordinating best practice across markets; - Refining global media strategy within local markets and optimising performance; - Purchasing media space on behalf of Tourism Ireland; and - Delivering central and cross market coordination. The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. The estimated value of the contract over 7 years is โ‚ฌ210,000,000 exclusive of VAT, equating to approximately โ‚ฌ30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE SERVICES REQUIRED.

Deadline

The time limit for receipt of tenders was 2024-12-13. The procurement was published on 2024-11-13.

Who? What? Where?
  • โ€ข Aฯ„ฯ„ฮนฮบฮฎ โ€บ ฮ’ฯŒฯฮตฮนฮฟฯ‚ ฮคฮฟฮผฮญฮฑฯ‚ ฮ‘ฮธฮทฮฝฯŽฮฝ
  • โ€ข Eastern and Midland โ€บ Dublin
Procurement history
Date Document
2024-11-13 Contract notice
Contract notice (2024-11-13)
Object
Scope of the procurement
Title: Media Planning and Buying Services
Short description:
Tourism Ireland seeks a suitably qualified agency or agencies to provide Media Planning and Buying Services to its global network of offices. Tourism Ireland is responsible for the overseas marketing of the island of Ireland, to increase the value of inbound tourism for economies and communities. Overseas tourism is worth 6.4B per annum to the island of Ireland, and Tourism Ireland targets over 5.6 percent y/y growth per annum on average to 2030. Growth is enabled in part through effective marketing investment across media. Tourism Ireland seeks an expert media agency to operate across 13 plus markets with successful agency to deliver strong return on investment based on marketing KPIs that deliver results for tourism. The successful agency or agencies will be required to provide media planning and buying services, including, but not limited to: - Understanding target audiences in all the visitor countries; - Defining and building audiences, utilising our segmentation and bringing it to life across all touchpoints; - Advising on the best way to target such potential visitors; - Shaping global media strategies and co-ordinating best practice across markets; - Refining global media strategy within local markets and optimising performance; - Purchasing media space on behalf of Tourism Ireland; and - Delivering central and cross market coordination. The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. The contract shall be for a period of four [4] years with the option to extend for a further period not exceeding 36 months; up to a maximum term of seven [7] years. The estimated value of the contract over 7 years is โ‚ฌ210,000,000 exclusive of VAT, equating to approximately โ‚ฌ30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support. PLEASE REFER TO THE CfT DOCUMENTATION AVAILABLE FOR DOWNLOADING FOR FURTHER DETAILS OF THE SERVICES REQUIRED.
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Type of contract: Services
Products/services: Advertising services ๐Ÿ“ฆ
Estimated value excluding VAT: 210 000 000 EUR ๐Ÿ’ฐ
Other restrictions on the place of performance: Anywhere in the given country
Information about lots
Tenders may be submitted for maximum number of lots: 0
Description
Internal identifier: 0
Additional products/services:
Main site or place of performance:
The successful agency or agencies will be required to meet the Media Planning and Buying Service requirements, including, but not limited to, Great Britain, USA, Canada, Germany, France, The Nordics, Belgium, The Netherlands, Spain, Italy, Australia and Switzerland. The successful agency/agencies must be able to co-ordinate the services centrally but there is no requirement that this has to be from the island of Ireland. PLEASE NOTE: The estimated value of the contract over 7 years is โ‚ฌ210,000,000 exclusive of VAT, equating to approximately โ‚ฌ30,000,000 per annum across 13 plus markets. Please note, the estimated contract value detailed includes actual media investments with media suppliers across all of Tourism Ireland's 13 plus overseas markets, media agency management fees, estimated commissions and additional marketing technology support.
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Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Duration: 7 years
Duration
Start date: 2025-08-01 ๐Ÿ“…
Title
Lot Identification Number: LOT-0001

Procedure
Type of procedure
Negotiated procedure with prior call for competition โœ…
Legal basis: Directive 2014/24/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2024-12-13 12:00:00 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tendering terms
Tenderers may submit more than one tender
Electronic invoicing: Allowed

Legal, economic, financial and technical information
Conditions for participation
Exclusion ground: Purely national exclusion grounds

Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: 336370
Postal address: 4th Floor - Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: hhughes@tourismireland.com ๐Ÿ“ง
Phone: +35314763400 ๐Ÿ“ž
URL: https://www.tourismireland.com/ ๐ŸŒ
Address of the buyer profile: https://www.tourismireland.com/ ๐ŸŒ
Type of the contracting authority
Body governed by public law
Main activity
General public services
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=4636484 ๐ŸŒ
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=4636484 ๐ŸŒ
Electronic submission: Required

Complementary information
Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Region: Dublin ๐Ÿ™๏ธ
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Phone: +353 1 8886000 ๐Ÿ“ž
Information about electronic workflows
Electronic invoicing will be accepted
Source: OJS 2024/S 223-696310 (2024-11-13)
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