TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the revenue return from ‘Sites’ to TII. The successful Tenderer will be required to market, sell, develop and manage the Advertising Business and to maintain the advertising assets in accordance with the terms of the contract. In this regard, TII Luas Operations manages a substantial network of outdoor advertising sites, potential and released, across the Luas tram network in Dublin. The advertising business includes, but not limited to, external and internal positions on network Tram fleets, fixed and digital advertising sites at Luas tram stops and other various locations near Luas tram lines (the “Sites”). Advertising could be (subject to conditions as set out in requirements / contract) in the form of; • advertising columns, • light boxes, • Luas Tram fleet, • internal portrait panels, • internal strapline panels, • internal window strip panels, • tram wraps, • new advertising sites on Luas, • through promotions and samplings, • back of Luas tickets, • handholds/wrist straps, • stop shelter wraps, • flat screen advertising on Trams or at stops, • Luas signature sites / unique structures, • Luas bridges, • Luas lift shafts, • via digital advertising, • Luas ticket vending machines (TVMs). As background, the Luas Operations team oversees (Transdev Dublin Light Rail (TDLR) who currently operate the Luas Dublin’s Light Rail system, day-to-day operations and maintenance of Luas, including the management of advertising on the Luas network and Luas Park and Ride sites. In addition, the Luas operations team directly manages Luas asset renewals and improvements and supports and advises on all other Luas and Metro projects. The contract duration is for a 5 year period with two option to extend for a further period of 2 years in accordance with clausev3.2.and 3.3 of the contract. Total duration is not expected to exceed 9 years. The extensions are at the discretion of TII in accordance with the contract provisions. Note the amount of €22.5M as advised is to cover the full possible contract duration including for inflation and all possible externalities.
Deadline
The time limit for receipt of tenders was 2024-06-14.
The procurement was published on 2024-05-07.
Contract notice (2024-05-07) Object Scope of the procurement
Title: Management of Advertising on Luas Light Railway
Short description:
“TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the...”
Short description
TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the revenue return from ‘Sites’ to TII. The successful Tenderer will be required to market, sell, develop and manage the Advertising Business and to maintain the advertising assets in accordance with the terms of the contract. In this regard, TII Luas Operations manages a substantial network of outdoor advertising sites, potential and released, across the Luas tram network in Dublin. The advertising business includes, but not limited to, external and internal positions on network Tram fleets, fixed and digital advertising sites at Luas tram stops and other various locations near Luas tram lines (the “Sites”). Advertising could be (subject to conditions as set out in requirements / contract) in the form of; • advertising columns, • light boxes, • Luas Tram fleet, • internal portrait panels, • internal strapline panels, • internal window strip panels, • tram wraps, • new advertising sites on Luas, • through promotions and samplings, • back of Luas tickets, • handholds/wrist straps, • stop shelter wraps, • flat screen advertising on Trams or at stops, • Luas signature sites / unique structures, • Luas bridges, • Luas lift shafts, • via digital advertising, • Luas ticket vending machines (TVMs). As background, the Luas Operations team oversees (Transdev Dublin Light Rail (TDLR) who currently operate the Luas Dublin’s Light Rail system, day-to-day operations and maintenance of Luas, including the management of advertising on the Luas network and Luas Park and Ride sites. In addition, the Luas operations team directly manages Luas asset renewals and improvements and supports and advises on all other Luas and Metro projects. The contract duration is for a 5 year period with two option to extend for a further period of 2 years in accordance with clausev3.2.and 3.3 of the contract. Total duration is not expected to exceed 9 years. The extensions are at the discretion of TII in accordance with the contract provisions. Note the amount of €22.5M as advised is to cover the full possible contract duration including for inflation and all possible externalities.
Show more
Type of contract: Services
Products/services: Advertising management services📦
Estimated value excluding VAT: 20 000 000 EUR 💰
Information about lots
Tenders may be submitted for maximum number of lots: 0
Description
Description of the procurement:
“TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the...”
Description of the procurement
TII Luas Operations Team is seeking a contractor to fulfil the potential of the ‘Sites’, engage effectively with the commuter audience and maximise the revenue return from ‘Sites’ to TII. The successful Tenderer will be required to market, sell, develop and manage the Advertising Business and to maintain the advertising assets in accordance with the terms of the contract. In this regard, TII Luas Operations manages a substantial network of outdoor advertising sites, potential and released, across the Luas tram network in Dublin. The advertising business includes, but not limited to, external and internal positions on network Tram fleets, fixed and digital advertising sites at Luas tram stops and other various locations near Luas tram lines (the “Sites”). Advertising could be (subject to conditions as set out in requirements / contract) in the form of; • advertising columns, • light boxes, • Luas Tram fleet, • internal portrait panels, • internal strapline panels, • internal window strip panels, • tram wraps, • new advertising sites on Luas, • through promotions and samplings, • back of Luas tickets, • handholds/wrist straps, • stop shelter wraps, • flat screen advertising on Trams or at stops, • Luas signature sites / unique structures, • Luas bridges, • Luas lift shafts, • via digital advertising, • Luas ticket vending machines (TVMs). As background, the Luas Operations team oversees (Transdev Dublin Light Rail (TDLR) who currently operate the Luas Dublin’s Light Rail system, day-to-day operations and maintenance of Luas, including the management of advertising on the Luas network and Luas Park and Ride sites. In addition, the Luas operations team directly manages Luas asset renewals and improvements and supports and advises on all other Luas and Metro projects. The contract duration is for a 5 year period with two option to extend for a further period of 2 years in accordance with clausev3.2.and 3.3 of the contract. Total duration is not expected to exceed 9 years. The extensions are at the discretion of TII in accordance with the contract provisions.
Procedure Administrative information
Time limit for receipt of tenders or requests to participate: 2024-06-14 12:00:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2024-05-07 📅
Complementary information Review body
Name: The High Court of Ireland
National registration number: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie📧
Phone: +353 1 8886000📞
Source: OJS 2024/S 091-274676 (2024-05-07)