24/032 Advertising Media buying
Uisce Éireann
Negotiated procedure with prior call for competition
DeadlineThe time limit for receipt of tenders was 2024-12-03. The procurement was published on 2024-11-06.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- • Advertising services › Advertising campaign services
- • Advertising services › Advertising consultancy services
- • Advertising services › Advertising management services
- • Business and management consultancy and related services › Business and management consultancy services
- • Trade-advertising material, commercial catalogues and manuals › Advertising material
Procurement history
| Date | Document |
|---|---|
| 2024-11-06 | Contract notice |
| 2026-10-13 | Contract award notice |
Contract notice (2024-11-06)
Object
Scope of the procurement
Title: 24/032 Advertising Media buying
Short description: Negotiated procedure with prior call for competition
Type of contract: Services
Products/services: Business and management consultancy services 📦
Information about lots
This contract is divided into lots ✅
Tenders may be submitted for maximum number of lots: 2
1️⃣
Internal identifier:
Title: Lot 1: Advertising Services
Estimated value excluding VAT: 3 360 000 EUR 💰
Additional products/services:
Country: Ireland 🇮🇪
Place of performance: Dublin 🏙️
Duration
Start date: 2025-08-31 📅
End date: 2033-08-31 📅
Description
Maximum renewals: 3
Title
Lot Identification Number:
2️⃣
Internal identifier:
Title: Lot 2: Media Planning and Buying Services
Estimated value excluding VAT: 21 600 000 EUR 💰
Title
Lot Identification Number:
Procedure
Type of procedure
Negotiated procedure with prior call for competition ✅
Legal basis: Directive 2014/25/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2024-12-03 12:00:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator ✅
Tendering terms
Tenderers may submit more than one tender
The contract has performance execution conditions ✅
Legal, economic, financial and technical information
Conditions for participation
List and brief description of rules and criteria: As per tender docs
Conditions related to the contract
Contract performance conditions: As per tender docs
Contracting authority
Name and addresses
Name: Uisce Éireann
National registration number:
Postal town: Cork
Country: Ireland 🇮🇪
E-mail: tenders@water.ie 📧
Phone: +353 21 4239000 📞
Address of the buyer profile: www.water.ie 🌏
Type of the contracting authority
Body governed by public law
Main activity
General public services
Water
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=4618580 🌏
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=4618580 🌏
Electronic submission: Required
Complementary information
Additional information
Review body
Name: The High Court of Ireland
National registration number:
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Source: OJS 2024/S 217-679756 (2024-11-06)
Object
Scope of the procurement
Title: 24/032 Advertising Media buying
Short description: Negotiated procedure with prior call for competition
Type of contract: Services
Products/services: Business and management consultancy services 📦
Information about lots
This contract is divided into lots ✅
Tenders may be submitted for maximum number of lots: 2
1️⃣
Internal identifier:
1
Title: Lot 1: Advertising Services
Estimated value excluding VAT: 3 360 000 EUR 💰
Additional products/services:
Place of performance: Dublin 🏙️
Duration
Start date: 2025-08-31 📅
End date: 2033-08-31 📅
Description
Maximum renewals: 3
Title
Lot Identification Number:
LOT-0001
2️⃣
Internal identifier:
2
Title: Lot 2: Media Planning and Buying Services
Estimated value excluding VAT: 21 600 000 EUR 💰
Title
Lot Identification Number:
LOT-0002
Procedure
Type of procedure
Negotiated procedure with prior call for competition ✅
Legal basis: Directive 2014/25/EU
Administrative information
Time limit for receipt of tenders or requests to participate: 2024-12-03 12:00:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator ✅
Tendering terms
Tenderers may submit more than one tender
The contract has performance execution conditions ✅
Legal, economic, financial and technical information
Conditions for participation
List and brief description of rules and criteria: As per tender docs
Conditions related to the contract
Contract performance conditions: As per tender docs
Contracting authority
Name and addresses
Name: Uisce Éireann
National registration number:
530363
Postal town: Cork
Country: Ireland 🇮🇪
E-mail: tenders@water.ie 📧
Phone: +353 21 4239000 📞
Address of the buyer profile: www.water.ie 🌏
Type of the contracting authority
Body governed by public law
Main activity
General public services
Water
Communication
Documents URL: https://www.etenders.gov.ie/epps/cft/listContractDocuments.do?resourceId=4618580 🌏
Participation URL: https://www.etenders.gov.ie/epps/cft/viewTenders.do?resourceId=4618580 🌏
Electronic submission: Required
Complementary information
Additional information
You must submit through the etenders system before the deadline. The submission deadline is strict & no submissions will be possible after the date & time specified in the PQQ documents. Please note that all tenders are electronic, as such NO paper copies will be accepted or read. Please submit via the etenders system not later than 12:00 hrs local time Tuesday 3rd December 2024. The estimated values in this eForm are dependent on needs and SC/BUdgetary resources, only indicative and are not binding on the Contracting Entity. If the estimated values are equal to or greater than EUR 250 million, any economic operators participating in this public procurement procedure shall notify the contracting entity of all foreign financial contriSC/BUtions as defined in Article 28(1), point (b) of Regulation (Eu) 2022/2560 on foreign subsidies distorting the internal market.
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Name: The High Court of Ireland
National registration number:
The High Court of Ireland
Department: The High Court of Ireland
Postal address: Four Courts, Inns Quay, Dublin 7
Postal code: D07 WDX8
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: highcourtcentraloffice@courts.ie 📧
Phone: +353 1 8886000 📞
Source: OJS 2024/S 217-679756 (2024-11-06)
Contract award notice (2026-10-13)
Object
Scope of the procurement
Estimated value excluding VAT: 24 960 000 EUR 💰
Total value of the procurement (excluding VAT): 0 EUR 💰
Maximum value of the framework agreements in this notice: 24 960 000 EUR 💰
Description
Estimated value excluding VAT: 3 360 000 EUR 💰
Additional information:
Award of contract
1️⃣
A contract/lot is awarded ✅
Lot Identification Number:
Contract Number:
Date of conclusion of the contract: 2026-09-16 📅
The contract is awarded within a framework agreement ✅
Information about tenders
Number of tenders received: 2
Information on value of the contract/lot (excluding VAT)
Maximum value of the framework agreement: 24 960 000 EUR 💰
Total value of the contract/lot: 3 360 000 EUR 💰
Tender identifier:
Identifier of lot or group of lots:
Name and address of the contractor
Name: Havas Media Ireland Limited
National registration number:
Postal code: D02 V9P0
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: gareth.fitzpatrick@havasmedia.com 📧
Size of the economic operator: Medium
2️⃣
Lot Identification Number:
Information about tenders
Number of tenders received: 4
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 21 600 000 EUR 💰
Tender identifier:
Identifier of lot or group of lots:
Name and address of the contractor
Name: Optimum Media Direction (Ireland) Limited
National registration number:
Postal code: D04 C2N4
E-mail: fiona.field@omd.com 📧
Contracting authority
Name and addresses
Postal code: T12 YHR3
Region: Dublin 🏙️
Phone: 021 278 278 📞
Complementary information
Review body
Region: Dublin 🏙️
Source: OJS 2026/S 199-709855 (2026-10-13)
Object
Scope of the procurement
Estimated value excluding VAT: 24 960 000 EUR 💰
Total value of the procurement (excluding VAT): 0 EUR 💰
Maximum value of the framework agreements in this notice: 24 960 000 EUR 💰
Description
Estimated value excluding VAT: 3 360 000 EUR 💰
Additional information:
Lot 1:
1 - Havas Media Ireland Limited (main)
2 - Quinn Mc Donnell Pattison Limited t/a Publicis Dublin (reserve)
Lot 2:
1 - Optimum Media Direction (Ireland) Limited (main)
2 - Dentsu Ireland Limited (reserve)
Estimated value excluding VAT: 21 600 000 EUR 💰
Award of contract
1️⃣
A contract/lot is awarded ✅
Lot Identification Number:
LOT-0001
Contract Number:
459782
Date of conclusion of the contract: 2026-09-16 📅
The contract is awarded within a framework agreement ✅
Information about tenders
Number of tenders received: 2
Information on value of the contract/lot (excluding VAT)
Maximum value of the framework agreement: 24 960 000 EUR 💰
Total value of the contract/lot: 3 360 000 EUR 💰
Tender identifier:
Havas Media Ireland Limited
Identifier of lot or group of lots:
LOT-0001
Name and address of the contractor
Name: Havas Media Ireland Limited
National registration number:
27650
Postal code: D02 V9P0
Postal town: Dublin
Region: Dublin 🏙️
Country: Ireland 🇮🇪
E-mail: gareth.fitzpatrick@havasmedia.com 📧
Size of the economic operator: Medium
2️⃣
Lot Identification Number:
LOT-0002
Information about tenders
Number of tenders received: 4
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: 21 600 000 EUR 💰
Tender identifier:
Optimum Media Direction (Ireland) Limited
Identifier of lot or group of lots:
LOT-0002
Name and address of the contractor
Name: Optimum Media Direction (Ireland) Limited
National registration number:
25029
Postal code: D04 C2N4
E-mail: fiona.field@omd.com 📧
Contracting authority
Name and addresses
Postal code: T12 YHR3
Region: Dublin 🏙️
Phone: 021 278 278 📞
Complementary information
Review body
Region: Dublin 🏙️
Source: OJS 2026/S 199-709855 (2026-10-13)
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