Water Safety Awareness Campaigns
Water Safety Ireland
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns.
DeadlineThe time limit for receipt of tenders was 2023-03-13. The procurement was published on 2023-02-10.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- • Advertising and marketing services › Marketing services
- • Production management consultancy services › Design consultancy services
Procurement history
| Date | Document |
|---|---|
| 2023-02-10 | Contract notice |
| 2023-04-26 | Contract award notice |
Contract notice (2023-02-10)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: Water Safety Ireland 2023
Short description:
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: National or federal Agency/Office
Awarding authority name: Water Safety Ireland
Postal address: The Long Walk
Postal code: H91FC2P
Postal town: Galway
Contact
Internet address: http://www.watersafety.ie 🌏
E-mail: rogersweeney@watersafety.ie 📧
Phone: +353 91564400 📞
Fax: +353 091564700 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2023-02-10 📅
Submission deadline: 2023-03-13 📅
Publication date: 2023-02-15 📅
Identifiers
Notice number: 2023/S 033-096138
OJ-S issue: 33
Object
Scope of the procurement
Estimated total value: 330 000 EUR 💰
Maximum number of lots awarded to one tenderer: 2
Maximum number of lots per tenderer: 2
Information about lots: 1,2
Title of the lot: Creative & Production
Lot number: 1
Short description:
Estimated value excluding VAT: 130 000 EUR 💰
Duration: 12 months
Description of renewals: May be renewed after 12 months.
Title of the lot: Campaign Management, Strategy & Planning and related media buying
Lot number: 2
Short description:
Estimated value excluding VAT: 200 000 EUR 💰
Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2023-04-13 📅
Tender opening date: 2023-03-13 📅
Tender opening time: 12:00
Contracting authority
Identity
National registration number: 9595115S
Contact
Contact point: Roger Sweeney
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: Water Safety Ireland
Postal address: The Long Walk
Postal town: Galway
Postal code: H91FC2P
Country: Ireland 🇮🇪
Phone: +353 91564400 📞
E-mail: info@watersafety.ie 📧
Internet address: www.watersafety.ie 🌏
Source: OJS 2023/S 033-096138 (2023-02-10)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: Water Safety Ireland 2023
Short description:
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns.
Show more
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: National or federal Agency/Office
Awarding authority name: Water Safety Ireland
Postal address: The Long Walk
Postal code: H91FC2P
Postal town: Galway
Contact
Internet address: http://www.watersafety.ie 🌏
E-mail: rogersweeney@watersafety.ie 📧
Phone: +353 91564400 📞
Fax: +353 091564700 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2023-02-10 📅
Submission deadline: 2023-03-13 📅
Publication date: 2023-02-15 📅
Identifiers
Notice number: 2023/S 033-096138
OJ-S issue: 33
Object
Scope of the procurement
Estimated total value: 330 000 EUR 💰
Maximum number of lots awarded to one tenderer: 2
Maximum number of lots per tenderer: 2
Information about lots: 1,2
Title of the lot: Creative & Production
Lot number: 1
Short description:
Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents are prevented. Campaigns should encourage best practice when engaging in aquatic activities and aim to change the skills, attitudes and behaviours of people in, on and near water.
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Duration: 12 months
Description of renewals: May be renewed after 12 months.
Title of the lot: Campaign Management, Strategy & Planning and related media buying
Lot number: 2
Short description:
Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences. This advertising should promote a public awareness of water safety and help change the culture, attitudes, and behaviours at our aquatic environments so that they are enjoyed with confidence and safety.
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Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2023-04-13 📅
Tender opening date: 2023-03-13 📅
Tender opening time: 12:00
Contracting authority
Identity
National registration number: 9595115S
Contact
Contact point: Roger Sweeney
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: Water Safety Ireland
Postal address: The Long Walk
Postal town: Galway
Postal code: H91FC2P
Country: Ireland 🇮🇪
Phone: +353 91564400 📞
E-mail: info@watersafety.ie 📧
Internet address: www.watersafety.ie 🌏
Source: OJS 2023/S 033-096138 (2023-02-10)
Contract award notice (2023-04-26)
Object
Scope of the procurement
Short description:
Total value of the procurement: 333 000 EUR 💰
Notice metadata
Document type: Contract award notice
Regulation: European Union, with participation of GPA countries
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Awarding authority type: Body governed by public law
Postal code: H91F602
Reference
Dates
Date dispatched: 2023-04-26 📅
Publication date: 2023-04-28 📅
Identifiers
Notice number: 2023/S 084-252906
Refers to notice: 2023/S 033-096138
OJ-S issue: 84
Object
Scope of the procurement
Short description:
Procedure
Award criteria
Quality criterion (name): Relevance
Quality criterion (weighting): 20
Quality criterion (name): Experience
Quality criterion (weighting): 30
Quality criterion (name): Innovation
Quality criterion (weighting): 10
Quality criterion (name): Feasibility
Skills & Resources
Price (weighting): Pass/fail
Award of contract
Date of contract conclusion: 2023-04-18 📅
Name: Folk Wunderman Thompson
National registration number: 151065
Postal address: 18-20 Northumberland Road
Postal town: Dublin
Postal code: Dublin 4
Country: Ireland 🇮🇪
Phone: +353 6651900 📞
E-mail: louise.smith@folkwt.ie 📧
Total value of the procurement: 130 000 EUR 💰
Name: The Media Farm
National registration number: IE7545361K
Postal address: Hardwood, Killoran
Postal town: Ballinasloe
Postal code: Galway
E-mail: cathal@onthemediafarm.com 📧
Name: Buckley DME Ltd. T/A Digital Marketing Expert
National registration number: 3636271JH
Postal address: 16 Ashdale Gardens, Terenure
Postal town: Dublin 6W
Postal code: D6W YW84
E-mail: carl@digitalmarketingexpert.ie 📧
Total value of the procurement: 203 000 EUR 💰
Information about tenders
Number of tenders received: 4
Complementary information
Review body
Postal code: H91F602
Source: OJS 2023/S 084-252906 (2023-04-26)
Object
Scope of the procurement
Short description:
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns. The management, strategy, planning and purchasing of related media campaigns through a selection of channels that work best to deliver the above campaigns to the appropriate audiences.
Show more
Notice metadata
Document type: Contract award notice
Regulation: European Union, with participation of GPA countries
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Awarding authority type: Body governed by public law
Postal code: H91F602
Reference
Dates
Date dispatched: 2023-04-26 📅
Publication date: 2023-04-28 📅
Identifiers
Notice number: 2023/S 084-252906
Refers to notice: 2023/S 033-096138
OJ-S issue: 84
Object
Scope of the procurement
Short description:
*A:
Creative
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns.
a. Development of creatives that promote the rollout of Water Safety Ireland’s resources for Early Learning Centres, Primary Schools and Secondary Schools.
b. Pre-summer campaigns
c. Material for conferences
d. Campaigns should include National Water Safety Awareness Week (June 12 – 18) & World Drowning Prevention Day (July 25) & weather related settings (eg summer/winter/bank holidays) & activity related settings (eg swimming, walking and associated dangers of stranding, boating, kayaking, surfing, SUP, angling, home, farm, holidays at home and abroad and any aquatic related activities, & age/gender related settings (e.g. schoolchildren of all ages, teenagers etc).
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e. Summer campaign
f. Winter campaign
g. Digitization of courses.
*B:
Production
1. All print, radio production, film production and digital asset production: Must cover all production costs for all media across all campaigns including but not limited to:
· Radio Production: Voice talent, music licensing and studio hire
· Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
· Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
· Digital Production: Build of all digital assets, animated digital ads, social image posts
· Photography: Still photography, talent fees, licensing
· Stock photography/video: purchasing and/or production of any required stock imagery or video
· Image Retouching: Any postproduction work required
The provision of digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
• The management of WSI’s Google Grants / Ads Search.
• Display/YouTube: Set up and manage Google Display Network Display and YouTube campaigns.
• Social Media ads: Set up and manage Social Media advertising campaigns.
Other elements could include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press, online.
Procedure
Award criteria
Quality criterion (name): Relevance
Quality criterion (weighting): 20
Quality criterion (name): Experience
Quality criterion (weighting): 30
Quality criterion (name): Innovation
Quality criterion (weighting): 10
Quality criterion (name): Feasibility
Skills & Resources
Price (weighting): Pass/fail
Award of contract
Date of contract conclusion: 2023-04-18 📅
Name: Folk Wunderman Thompson
National registration number: 151065
Postal address: 18-20 Northumberland Road
Postal town: Dublin
Postal code: Dublin 4
Country: Ireland 🇮🇪
Phone: +353 6651900 📞
E-mail: louise.smith@folkwt.ie 📧
Total value of the procurement: 130 000 EUR 💰
Name: The Media Farm
National registration number: IE7545361K
Postal address: Hardwood, Killoran
Postal town: Ballinasloe
Postal code: Galway
E-mail: cathal@onthemediafarm.com 📧
Name: Buckley DME Ltd. T/A Digital Marketing Expert
National registration number: 3636271JH
Postal address: 16 Ashdale Gardens, Terenure
Postal town: Dublin 6W
Postal code: D6W YW84
E-mail: carl@digitalmarketingexpert.ie 📧
Total value of the procurement: 203 000 EUR 💰
Information about tenders
Number of tenders received: 4
Complementary information
Review body
Postal code: H91F602
Source: OJS 2023/S 084-252906 (2023-04-26)
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