Water Safety Awareness Campaigns

Water Safety Ireland

To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns. All print, radio production, film production and digital asset production for all media across all campaigns.

Deadline
The time limit for receipt of tenders was 2023-03-13. The procurement was published on 2023-02-10.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:

• Buckley DME Ltd. T/A Digital Marketing Expert
• Folk Wunderman Thompson
• The Media Farm

Who?

• Water Safety Ireland

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2023-02-10	Contract notice
2023-04-26	Contract award notice

Contract notice (2023-02-10)
Contracting authority
Name and addresses
Name: Water Safety Ireland
National registration number: 9595115S
Postal address: The Long Walk
Postal town: Galway
Postal code: H91FC2P
Country: Ireland 🇮🇪
Contact person: Roger Sweeney
Phone: +353 91564400 📞
E-mail: rogersweeney@watersafety.ie 📧
Fax: +353 091564700 📠
Region: Éire/Ireland 🏙️
URL: http://www.watersafety.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=233801&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title: Water Safety Awareness Campaigns Water Safety Ireland 2023
Products/services: Advertising and marketing services 📦
Short description:
“To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and...”
Estimated value excluding VAT: EUR 330 000 💰
Information about lots
Tenders may be submitted for maximum number of lots: 2
Maximum number of lots that may be awarded to one tenderer: 2
Scope of the procurement
The contracting authority reserves the right to award contracts combining the following lots or groups of lots: 1,2

1️⃣
Scope of the procurement
Title: Creative & Production
Title
Lot Identification Number: 1
Description
Additional products/services: Marketing services 📦
Additional products/services: Design consultancy services 📦
Additional products/services: Advertising and marketing services 📦
Place of performance: Éire/Ireland 🏙️
Description of the procurement:
“Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents...”
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 130 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 12
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅
Description
Description of renewals: May be renewed after 12 months.
Information about variants
Variants will be accepted ✅

2️⃣
Scope of the procurement
Title: Campaign Management, Strategy & Planning and related media buying
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of...”
Scope of the procurement
Estimated total value excluding VAT: EUR 200 000 💰

Procedure
Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-03-13 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender must be valid until: 2023-04-13 📅
Conditions for opening of tenders: 2023-03-13 12:00 📅

Complementary information
Review body
Name: Water Safety Ireland
Postal address: The Long Walk
Postal town: Galway
Postal code: H91FC2P
Country: Ireland 🇮🇪
Phone: +353 91564400 📞
E-mail: info@watersafety.ie 📧
URL: www.watersafety.ie 🌏
Source: OJS 2023/S 033-096138 (2023-02-10)

Contract award notice (2023-04-26)
Contracting authority
Name and addresses
Postal code: H91F602
Information about joint procurement
The contract is awarded by a central purchasing body

Object
Scope of the procurement
Short description:
“To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and...”
Total value of the procurement (excluding VAT): EUR 333 000 💰
Information about lots
This contract is divided into lots ✅
Description
Description of the procurement:
“Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents...”

Description of the procurement

Campaign ideation, creation and production that maximizes value for money in raising awareness about water safety so that drownings and aquatic accidents are prevented. Campaigns should encourage best practice when engaging in aquatic activities and aim to change the skills, attitudes and behaviours of people in, on and near water.
*A:
Creative
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across water safety promotional and educational campaigns.
a. Development of creatives that promote the rollout of Water Safety Ireland’s resources for Early Learning Centres, Primary Schools and Secondary Schools.
b. Pre-summer campaigns
c. Material for conferences
d. Campaigns should include National Water Safety Awareness Week (June 12 – 18) & World Drowning Prevention Day (July 25) & weather related settings (eg summer/winter/bank holidays) & activity related settings (eg swimming, walking and associated dangers of stranding, boating, kayaking, surfing, SUP, angling, home, farm, holidays at home and abroad and any aquatic related activities, & age/gender related settings (e.g. schoolchildren of all ages, teenagers etc).
e. Summer campaign
f. Winter campaign
g. Digitization of courses.
*B:
Production
1. All print, radio production, film production and digital asset production: Must cover all production costs for all media across all campaigns including but not limited to:
· Radio Production: Voice talent, music licensing and studio hire
· Video Production: Filming, editing, animation, motion graphics, talent fees, music licensing
· Print Production: Print management, all print costs, including direct mail, print fulfilment and data handling
· Digital Production: Build of all digital assets, animated digital ads, social image posts
· Photography: Still photography, talent fees, licensing
· Stock photography/video: purchasing and/or production of any required stock imagery or video
· Image Retouching: Any postproduction work required

Award criteria
Quality criterion (name): Relevance
Quality criterion (weighting): 20
Quality criterion (name): Experience
Quality criterion (weighting): 30
Quality criterion (name): Innovation
Quality criterion (weighting): 10
Quality criterion (name): Feasibility
Quality criterion (name): Skills & Resources
Price (weighting): Pass/fail
Description
Description of the procurement:
“Submissions should outline an approach that details the management, strategy, planning and purchasing of related media campaigns through a selection of...”

Procedure
Administrative information
Previous publication concerning this procedure: 2023/S 033-096138

Award of contract

1️⃣
Contract Number: 1
Title: Creative & Production
Date of conclusion of the contract: 2023-04-18 📅
Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Folk Wunderman Thompson
National registration number: 151065
Postal address: 18-20 Northumberland Road
Postal town: Dublin
Postal code: Dublin 4
Country: Ireland 🇮🇪
Phone: +353 6651900 📞
E-mail: louise.smith@folkwt.ie 📧
Region: Éire/Ireland 🏙️
The contractor is an SME ✅
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 130 000 💰

2️⃣
Contract Number: 2
Title: Campaign Management, Strategy & Planning and related media buying
Information about tenders
The contract has been awarded to a group of economic operators ✅
Name and address of the contractor
Name: The Media Farm
National registration number: IE7545361K
Postal address: Hardwood, Killoran
Postal town: Ballinasloe
Postal code: Galway
E-mail: cathal@onthemediafarm.com 📧
Name: Buckley DME Ltd. T/A Digital Marketing Expert
National registration number: 3636271JH
Postal address: 16 Ashdale Gardens, Terenure
Postal town: Dublin 6W
Postal code: D6W YW84
E-mail: carl@digitalmarketingexpert.ie 📧
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 203 000 💰

Complementary information
Review body
Postal code: H91F602
Source: OJS 2023/S 084-252906 (2023-04-26)

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