Provision of Media Strategy, Planning and Buying Services

National Transport Authority

The Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to support its activities. The Contracting Authorityโ€™s requirements may include the following:
Develop strategic media plans, choosing the most effective and cost efficient advertising media by possessing extensive knowledge of both traditional and digital media.
Tenderers shall note that all Services required under the proposed Contract shall be drawn down at the absolute discretion of the Authority and are dependent on the changing needs of the Authority.

Deadline

The time limit for receipt of tenders was 2023-04-28. The procurement was published on 2023-03-23.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2023-03-23 Contract notice
2023-04-27 Additional information
2023-07-14 Contract award notice
Contract notice (2023-03-23)
Object
Scope of the procurement
Title: Advertising and marketing services
Short description:
The Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to support its activities. The Contracting Authorityโ€™s requirements may include the following: Develop strategic media plans, choosing the most effective and cost efficient advertising media by possessing extensive knowledge of both traditional and digital media. Tenderers shall note that all Services required under the proposed Contract shall be drawn down at the absolute discretion of the Authority and are dependent on the changing needs of the Authority.
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Notice metadata
Original language: English ๐Ÿ—ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services ๐Ÿ“ฆ
Additional CPV: Advertising services ๐Ÿ“ฆ
Place of performance
NUTS region: Ireland ๐Ÿ™๏ธ

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Awarding authority type: Other
Awarding authority name: National Transport Authority
Postal address: Dun Sceine, Iveagh Court Harcourt Lane, D02WT20
Postal code: Dublin
Postal town: Dublin
Contact
Internet address: https://www.nationaltransport.ie/ ๐ŸŒ
E-mail: ted.obrien@nationaltransport.ie ๐Ÿ“ง
Phone: +353 18798300 ๐Ÿ“ž
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=237824&B=ETENDERS_SIMPLE ๐ŸŒ
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=237824&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Dates
Date dispatched: 2023-03-23 ๐Ÿ“…
Submission deadline: 2023-04-28 ๐Ÿ“…
Publication date: 2023-03-28 ๐Ÿ“…
Identifiers
Notice number: 2023/S 062-184282
OJ-S issue: 62

Object
Scope of the procurement
Short description:
The Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to support its activities. The Contracting Authorityโ€™s requirements may include the following:
Develop strategic media plans, choosing the most effective and cost efficient advertising media by possessing extensive knowledge of both traditional and digital media.
Tenderers shall note that all Services required under the proposed Contract shall be drawn down at the absolute discretion of the Authority and are dependent on the changing needs of the Authority.
Estimated total value: 8 000 000 EUR ๐Ÿ’ฐ
Estimated value excluding VAT: 8 000 000 EUR ๐Ÿ’ฐ
Duration: 36 months
Description of renewals:
The Contract may be renewed for a period or periods of up to a maximum of one (1) year after the end of the third year. The extension of the Contract shall be at the full discretion of the Authority and will be dependent on service requirements, performance and continued funding availability.
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Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As set out in the procurement documents
Economic and financial standing: As set out in the procurement documents
Technical and professional ability: As set out in the procurement documents

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender validity period: 2023-10-27 ๐Ÿ“…
Tender opening date: 2023-04-28 ๐Ÿ“…
Tender opening time: 12:00

Contracting authority
Identity
National registration number: 0000
Other type of contracting authority: Transport
Contact
Contact point: Ted O'Brien
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149 ๐ŸŒ
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=237824&B=ETENDERS_SIMPLE ๐ŸŒ

Complementary information
Review body
Name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Postal town: Dublin
Postal code: D7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 18886000 ๐Ÿ“ž
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Fax: +353 18886125 ๐Ÿ“ 
Internet address: https://www.courts.ie ๐ŸŒ
Source: OJS 2023/S 062-184282 (2023-03-23)
Additional information (2023-04-27)
Object
Notice metadata
Document type: Additional information

Reference
Dates
Date dispatched: 2023-04-27 ๐Ÿ“…
Submission deadline: 2023-05-05 ๐Ÿ“…
Publication date: 2023-05-02 ๐Ÿ“…
Identifiers
Notice number: 2023/S 085-261168
Refers to notice: 2023/S 062-184282
OJ-S issue: 85
Source: OJS 2023/S 085-261168 (2023-04-27)
Contract award notice (2023-07-14)
Object
Scope of the procurement
Total value of the procurement: 8 000 000 EUR ๐Ÿ’ฐ
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2023-07-14 ๐Ÿ“…
Publication date: 2023-07-19 ๐Ÿ“…
Identifiers
Notice number: 2023/S 137-437605
OJ-S issue: 137

Procedure
Award criteria
Quality criterion (name): Quality and Balance of Team
Quality criterion (weighting): 50
Quality criterion (name): Response to Campaign Brief
Quality criterion (weighting): 200
Quality criterion (name): Proposed Approach
Quality criterion (weighting): 250
Price (weighting): 500

Award of contract
Date of contract conclusion: 2023-07-12 ๐Ÿ“…
Name: Mindshare Media Ireland Ltd
Postal town: Dublin
Postal code: Dublin 8
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Dublin ๐Ÿ™๏ธ
Total value of the procurement: 8 000 000 EUR ๐Ÿ’ฐ
Information about tenders
Number of tenders received: 4
Source: OJS 2023/S 137-437605 (2023-07-14)