Provision of Media Strategy, Planning and Buying Services

National Transport Authority

The Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to support its activities. The Contracting Authorityโ€™s requirements may include the following:
Develop strategic media plans, choosing the most effective and cost efficient advertising media by possessing extensive knowledge of both traditional and digital media.
Tenderers shall note that all Services required under the proposed Contract shall be drawn down at the absolute discretion of the Authority and are dependent on the changing needs of the Authority.

Deadline
The time limit for receipt of tenders was 2023-04-28. The procurement was published on 2023-03-23.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2023-03-23 Contract notice
2023-04-27 Additional information
2023-07-14 Contract award notice
Contract notice (2023-03-23)
Contracting authority
Name and addresses
Name: National Transport Authority
National registration number: 0000
Postal address: Dun Sceine, Iveagh Court Harcourt Lane, D02WT20
Postal town: Dublin
Postal code: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Contact person: Ted O'Brien
Phone: +353 18798300 ๐Ÿ“ž
E-mail: ted.obrien@nationaltransport.ie ๐Ÿ“ง
Region: Dublin ๐Ÿ™๏ธ
URL: https://www.nationaltransport.ie/ ๐ŸŒ
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149 ๐ŸŒ
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=237824&B=ETENDERS_SIMPLE ๐ŸŒ
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=237824&B=ETENDERS_SIMPLE ๐ŸŒ
Type of the contracting authority
Other type: Transport

Object
Scope of the procurement
Title: Provision of Media Strategy, Planning and Buying Services
Products/services: Advertising and marketing services ๐Ÿ“ฆ
Short description:
โ€œThe Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to...โ€    Show more
Estimated value excluding VAT: EUR 8 000 000 ๐Ÿ’ฐ

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Additional products/services: Advertising services ๐Ÿ“ฆ
Additional products/services: Advertising consultancy services ๐Ÿ“ฆ
Additional products/services: Advertising management services ๐Ÿ“ฆ
Additional products/services: Advertising campaign services ๐Ÿ“ฆ
Place of performance: Ireland ๐Ÿ™๏ธ
Description of the procurement:
โ€œThe Authority wishes to appoint a suitably qualified service provider for the provision of Media Strategy, Planning, Buying and Reporting services to...โ€    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 8 000 000 ๐Ÿ’ฐ
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal โœ…
Description
Description of renewals:
โ€œThe Contract may be renewed for a period or periods of up to a maximum of one (1) year after the end of the third year. The extension of the Contract shall...โ€    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: As set out in the procurement documents
Economic and financial standing
List and brief description of selection criteria: As set out in the procurement documents
Technical and professional ability
List and brief description of selection criteria: As set out in the procurement documents

Procedure
Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2023-04-28 12:00 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender must be valid until: 2023-10-27 ๐Ÿ“…
Conditions for opening of tenders: 2023-04-28 12:00 ๐Ÿ“…

Complementary information
Review body
Name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Postal town: Dublin
Postal code: D7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 18886000 ๐Ÿ“ž
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Fax: +353 18886125 ๐Ÿ“ 
URL: https://www.courts.ie ๐ŸŒ
Source: OJS 2023/S 062-184282 (2023-03-23)
Additional information (2023-04-27)

Complementary information
Original notice reference
Notice number in the OJ S: 2023/S 062-184282

Changes
Text to be corrected in the original notice
Section number: IV.2.2
Place of text to be modified: Time limit for receipt of tenders or requests to participate
Old value
Date: 2023-04-28 ๐Ÿ“…
Time: 12:00
New value
Date: 2023-05-05 ๐Ÿ“…
Time: 12:00
Text to be corrected in the original notice
Section number: IV2.6
Place of text to be modified: Minimum time frame during which the tenderer must maintain the tender
Old value
Date: 2023-10-27 ๐Ÿ“…
New value
Date: 2023-11-03 ๐Ÿ“…
Text to be corrected in the original notice
Section number: IV2.7
Place of text to be modified: Conditions for opening of tenders
Old value
Date: 2023-04-28 ๐Ÿ“…
Time: 12:00
New value
Date: 2023-05-05 ๐Ÿ“…
Time: 12:00
Source: OJS 2023/S 085-261168 (2023-04-27)
Contract award notice (2023-07-14)
Object
Scope of the procurement
Total value of the procurement (excluding VAT): EUR 8 000 000 ๐Ÿ’ฐ
Award criteria
Quality criterion (name): Quality and Balance of Team
Quality criterion (weighting): 50
Quality criterion (name): Response to Campaign Brief
Quality criterion (weighting): 200
Quality criterion (name): Proposed Approach
Quality criterion (weighting): 250
Price (weighting): 500

Procedure
Administrative information
Previous publication concerning this procedure: 2023/S 062-184282

Award of contract

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Contract Number: 1
Title: Provision of Media Strategy, Planning and Buying Services
Date of conclusion of the contract: 2023-07-12 ๐Ÿ“…
Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Mindshare Media Ireland Ltd
Postal town: Dublin
Postal code: Dublin 8
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Region: Dublin ๐Ÿ™๏ธ
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 8 000 000 ๐Ÿ’ฐ
Total value of the contract/lot: EUR 8 000 000 ๐Ÿ’ฐ
Source: OJS 2023/S 137-437605 (2023-07-14)