Strategic and Creative RFT 2023 Limerick City and County Council

Limerick City and County Council

Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living.

Deadline

The time limit for receipt of tenders was 2022-11-21. The procurement was published on 2022-10-21.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2022-10-21 Contract notice
2023-03-28 Contract award notice
Contract notice (2022-10-21)
Object
Scope of the procurement
Title: Marketing management consultancy services
Reference number: 226451
Short description:
Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing management consultancy services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Mid-West 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Regional or local authority
Awarding authority name: Limerick City and County Council
Postal address: Merchant's Quay
Postal code: Co.Limerick
Postal town: Limerick
Contact
Internet address: http://www.limerick.ie 🌏
E-mail: denis.tierney@limerick.ie 📧
Phone: +353 61557224 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227164&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227164&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2022-10-21 📅
Submission deadline: 2022-11-21 📅
Publication date: 2022-10-26 📅
Identifiers
Notice number: 2022/S 207-591526
OJ-S issue: 207

Object
Scope of the procurement
Estimated total value: 800 000 EUR 💰
Short description:
Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living. The successful tenderer will provide best practice experience, combined with market intelligence, data modelling and segmentation strategies to produce the most effective strategic support and guidance to LCCC in the implementation of Brand Limerick campaigns and initiatives. The successful tenderer will be required to integrate best practice, channel choice selection and messaging and to collaborate with LCCC to develop creative concept approaches, incorporating our brand voice, values and standards to achieve desired outcomes with persuasive copy and engaging and efficient designs. LCCC collaborates with key local, national and international institutions and agencies across each of our four core propositions, so the successful contractor should also seek to leverage the work of agencies such as IDA Ireland, Enterprise Ireland, Tourism Ireland, Fáilte Ireland and Limerick’s educational institutes in a way which both complements their work and supports them in promoting Limerick to all of its key target audiences.
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Estimated value excluding VAT: 800 000 EUR 💰
Duration: 24 months
Description of renewals: two 12 month extensions.

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 23:59
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 24 months
Tender opening date: 2022-11-21 📅
Tender opening time: 23:59

Contracting authority
Identity
National registration number: 3267368TH
Contact
Contact point: Denis Tierney
Internet address: www.limerick.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227164&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: Limerick City and County Council
Postal address: Merchant's Quay
Postal town: Limerick
Postal code: V94 EH90
Country: Ireland 🇮🇪
E-mail: marketing@limerick.ie 📧
Internet address: www.limerick.ie/council 🌏
Source: OJS 2022/S 207-591526 (2022-10-21)
Contract award notice (2023-03-28)
Object
Scope of the procurement
Total value of the procurement: 600 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Contact
E-mail: donn.osullivan@limerick.ie 📧
Phone: +353 61556000 📞

Reference
Dates
Date dispatched: 2023-03-28 📅
Publication date: 2023-03-31 📅
Identifiers
Notice number: 2023/S 065-193975
Refers to notice: 2022/S 207-591526
OJ-S issue: 65

Procedure
Award criteria
Quality criterion (name): Reliability and Continuity of Supply
Quality criterion (weighting): 5%
Quality criterion (name): Qualifications, experience and technical merit of Human resources offered
Quality criterion (weighting): 40%
Quality criterion (name): Detailed Services Proposal
Quality criterion (weighting): 15%
Price (weighting): 40%

Award of contract
Date of contract conclusion: 2023-03-28 📅
Name: M&C Saatchi (UK) Limited
Postal town: London
Postal code: WIF 9EE
Country: United Kingdom 🇬🇧
Total value of the procurement: 600 000 EUR 💰
Information about tenders
Number of tenders received: 5

Contracting authority
Contact
Contact point: Donn O'Sullivan
Source: OJS 2023/S 065-193975 (2023-03-28)
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