Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living.
Deadline
The time limit for receipt of tenders was 2022-11-21.
The procurement was published on 2022-10-21.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Strategic and Creative RFT 2023 Limerick City and County Council
226451
Products/services: Marketing management consultancy services📦
Short description:
“Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party...”
Short description
Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living.
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Estimated value excluding VAT: EUR 800 000 💰
Limerick City and County Council (LCCC) invites tenders from suitably qualified and experienced consultants for the establishment of a single party framework agreement for the provision of Strategic and Creative Services. The successful tenderer will be required to develop a two-year strategy and creative architecture, in line with the Draft Brand Limerick Strategy & Action Plan (2021 – 2024), which incorporates targeted marketing and promotional campaign concept development and the production of supporting assets that clearly communicate the unique offering of the Limerick brand across its four core propositions of invest, visit, living and study. The successful tenderer will support LCCC in managing the planning, coordination and delivery of marketing activities to promote and position Limerick as an international destination of choice for investment, tourism, education and living. The successful tenderer will provide best practice experience, combined with market intelligence, data modelling and segmentation strategies to produce the most effective strategic support and guidance to LCCC in the implementation of Brand Limerick campaigns and initiatives. The successful tenderer will be required to integrate best practice, channel choice selection and messaging and to collaborate with LCCC to develop creative concept approaches, incorporating our brand voice, values and standards to achieve desired outcomes with persuasive copy and engaging and efficient designs. LCCC collaborates with key local, national and international institutions and agencies across each of our four core propositions, so the successful contractor should also seek to leverage the work of agencies such as IDA Ireland, Enterprise Ireland, Tourism Ireland, Fáilte Ireland and Limerick’s educational institutes in a way which both complements their work and supports them in promoting Limerick to all of its key target audiences.
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Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 800 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals: two 12 month extensions.
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Procedure Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2022-11-21
23:59 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 24
Conditions for opening of tenders: 2022-11-21
23:59 📅
Complementary information Review body
Name: Limerick City and County Council
Postal address: Merchant's Quay
Postal town: Limerick
Postal code: V94 EH90
Country: Ireland 🇮🇪
E-mail: marketing@limerick.ie📧
URL: www.limerick.ie/council🌏
Source: OJS 2022/S 207-591526 (2022-10-21)
Contract award notice (2023-03-28) Contracting authority Name and addresses
Contact person: Donn O'Sullivan
Phone: +353 61556000📞
E-mail: donn.osullivan@limerick.ie📧
Object Scope of the procurement
Total value of the procurement (excluding VAT): EUR 600 000 💰
Award criteria
Quality criterion (name): Reliability and Continuity of Supply
Quality criterion (weighting): 5%
Quality criterion (name): Qualifications, experience and technical merit of Human resources offered
Quality criterion (weighting): 40%
Quality criterion (name): Detailed Services Proposal
Quality criterion (weighting): 15%
Price (weighting): 40%
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2022/S 207-591526
Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice
Award of contract
1️⃣
Contract Number: 1
Title: Strategic and Creative RFT 2023 Limerick City and County Council
Date of conclusion of the contract: 2023-03-28 📅
Information about tenders
Number of tenders received: 5
Name and address of the contractor
Name: M&C Saatchi (UK) Limited
Postal town: London
Postal code: WIF 9EE
Country: United Kingdom 🇬🇧
Region: United Kingdom 🏙️
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 600 000 💰
Source: OJS 2023/S 065-193975 (2023-03-28)