Single-Party Framework for the Provision of Media Planning & Buying Services to the Health & Safety Authority

Health and Safety Authority

The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA.
The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses.
The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products.
Over the period covered by the framework , the successful agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.

Deadline

The time limit for receipt of tenders was 2022-10-05. The procurement was published on 2022-08-31.

Who?

• Health and Safety Authority

What?

• Advertising and marketing services › Marketing services
• Advertising services › Advertising campaign services
• Advertising services › Advertising consultancy services
• Advertising services › Advertising management services
• Business and management consultancy services › Marketing management consultancy services

Where?

• Eastern and Midland › Dublin

Procurement history

Date	Document
2022-08-31	Contract notice

Contract notice (2022-08-31)
Object
Scope of the procurement
Title: Advertising services
Short description:

The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA. The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses. The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products. Over the period covered by the framework , the successful agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Dublin 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Health and Safety Authority
Postal address: The Metropolitan Building
Postal code: James Joyce Street
Postal town: Dublin 1
Contact
Internet address: https://www.hsa.ie/eng/ 🌏
E-mail: tenders@greenville.ie 📧
Phone: +353 14020114 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=222273&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=222273&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2022-08-31 📅
Submission deadline: 2022-10-05 📅
Publication date: 2022-09-05 📅
Identifiers
Notice number: 2022/S 170-482204
OJ-S issue: 170
Additional information
Authorised personnel of the Contracting Authority.

Object
Scope of the procurement
Short description:

The Health and Safety Authority (HSA) is inviting tenders for a single party 4-year framework agreement for the provision of media planning and buying services to the HSA.

The objective is to achieve optimal exposure and return on investment for individual campaigns, deliver value for money and agree the best possible terms with media houses.

The successful media agency will be required to adopt a strategic approach to HSA’s media buying requirements. HSA marketing objective is to promote awareness of work-related safety, health and welfare and the safe use of chemicals and products.

Over the period covered by the framework , the successful agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.

Estimated total value: 2 500 000 EUR 💰
Short description:

The HSA regulates and promotes work-related safety, health and welfare and the safe use of chemicals and products. The HSA provide the national accreditation service. In this tender, the HSA is seeking to identify an agency partner that can best help in maximising their marketing investment in the promotion of work-related safety, health and welfare. There are a number of advertising campaigns across the year, some are planned in before year commencing, whilst others are more tactical and arise at short notice.

Over the period covered by the framework, the selected agency will be required to plan for and purchase traditional and digital media including negotiating and buying media partnerships and promotions for HSA on a weekly, monthly, quarterly and annual basis. The HSA requires an agency to provide advertising media planning and buying services to support its activities.

Estimated value excluding VAT: 2 500 000 EUR 💰
Duration: 48 months
Place of performance
Main site or place of performance: Dublin, Ireland

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: Please see RFT ID 221767 on www.etenders.gov.ie and the associated documents.
Contract execution
Contract performance conditions: Please refer to tender documents.

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Irish 🗣️
Tender validity period: 12 months
Tender opening date: 2022-10-05 📅
Tender opening time: 12:00
Place: via eTenders.
Additional information: Authorised personnel of the Contracting Authority.

Contracting authority
Identity
National registration number: N/a
Contact
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1225 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=222273&B=ETENDERS_SIMPLE 🌏

Reference
Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties.

2) Suppliers must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications and to respond electronically to the competition.

3) Suppliers should note the following when making their submission:

• There is a maximum upload limit of 2GB per file. Documents larger than this should be divided into smaller files prior to upload.

• In order to submit a document to the electronic postbox, please note that you must click “Submit Response”. After submitting a response, the response may be modified and re-submitted as many times as may be necessary until the RFT deadline has expired. Suppliers should be aware that the “Submit Response” button will be disabled automatically upon expiration of the response deadline.

• Suppliers must ensure that they give themselves sufficient time to upload & submit all required documentation before the submission deadline. Suppliers should consider the fact that upload speeds vary.

• If you experience difficulty when uploading documents, please contact eTenders Support Desk for technical assistance. Email etenders@eusupply.com or Telephone: 353(0)21 2439277 (09:00am – 17:30pm GMT). All queries must be submitted through the messaging facility on www.etenders.gov.ie.

4) All queries regarding this tender requirement or process must be submitted through the Irish Government Procurement Opportunities Portal www.etenders.gov.ie as a specific question. Responses will be circulated to those tenderers that have registered an interest in this notice on www.etenders.gov.ie The details of the person making a query will not be disclosed when circulating the response

5) This is the sole call for competition for this contract/framework.

6) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers.

7) Contract award will be subject to the approval of the competent authorities.

8) It will be a condition of award that the successful tenderer is and remains tax compliant.

9) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.

10) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type, or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words "or equivalent" will always be appended.

11) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition.

Complementary information
Review body
Name: High Court
Postal address: Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
E-mail: highcourtcentraloffice@courts.ie 📧
Internet address: www.courts.ie 🌏
Information about review deadlines: In accordance with Remedies Legislation and SI130.
Source: OJS 2022/S 170-482204 (2022-08-31)

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