As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
Deadline
The time limit for receipt of tenders was 2022-06-28.
The procurement was published on 2022-05-28.
Contract notice (2022-05-28) Object Scope of the procurement
Title: Advertising and marketing services
Reference number: MD-M&C-2022-03
Short description:
“As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.”
Short description
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.