Promotional PR and Marketing Campaign for the Royal Canal Greenway
Waterways Ireland
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
The time limit for receipt of tenders was 2022-06-28. The procurement was published on 2022-05-28.
Who? What?- • Advertising and marketing services › Marketing services
- • Advertising services › Advertising campaign services
- • Advertising services › Advertising consultancy services
- • Advertising services › Advertising management services
- • Business and management consultancy services › Marketing management consultancy services
- • Public relations services › Public relations consultancy services
- • Public relations services › Public relations management services
- • Northern Ireland › Northern Ireland
- • Éire/Ireland › Ireland
Procurement history
| Date | Document |
|---|---|
| 2022-05-28 | Contract notice |
Contract notice (2022-05-28)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: MD-M&C-2022-03
Short description:
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Business services: law, marketing, consulting, recruitment, printing and security 📦
Place of performance
NUTS region: Northern Ireland 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Waterways Ireland
Postal address: 2 Sligo Road
Postal code: Co. Fermanagh
Postal town: Enniskillen
Contact
Internet address: http://www.waterwaysireland.org 🌏
E-mail: katrina.mcgirr@waterwaysireland.org 📧
Phone: +44 2866323004 📞
Fax: +44 2866346258 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2022-05-28 📅
Submission deadline: 2022-06-28 📅
Publication date: 2022-06-02 📅
Identifiers
Notice number: 2022/S 106-294629
OJ-S issue: 106
Object
Scope of the procurement
Short description:
Estimated total value: 600 000 EUR 💰
Short description:
Estimated value excluding VAT: 600 000 EUR 💰
Duration: 48 months
Description of options: Additional in scope services if required
Procedure
Legal basis: 32014L0024
Number of participants to be contemplated: 4
Time of receipt of tenders: 15:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2023-06-23 📅
Tender opening date: 2022-06-28 📅
Tender opening time: 15:00
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Paul Mulligan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/225 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: Waterways Ireland
Postal town: Enniskillen
Country: United Kingdom 🇬🇧
Source: OJS 2022/S 106-294629 (2022-05-28)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: MD-M&C-2022-03
Short description:
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
Show more
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Business services: law, marketing, consulting, recruitment, printing and security 📦
Place of performance
NUTS region: Northern Ireland 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Waterways Ireland
Postal address: 2 Sligo Road
Postal code: Co. Fermanagh
Postal town: Enniskillen
Contact
Internet address: http://www.waterwaysireland.org 🌏
E-mail: katrina.mcgirr@waterwaysireland.org 📧
Phone: +44 2866323004 📞
Fax: +44 2866346258 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2022-05-28 📅
Submission deadline: 2022-06-28 📅
Publication date: 2022-06-02 📅
Identifiers
Notice number: 2022/S 106-294629
OJ-S issue: 106
Object
Scope of the procurement
Short description:
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
Show more
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
Show more
Short description:
A steering group (the “Steering Group”) has been established to co-ordinate the development, activation and marketing of the Royal Canal Greenway comprising Waterways Ireland, Longford County Council, Westmeath County Council, Meath County Council and Kildare County Council.
Show more
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity including but not limited to
Show more
• Concept, Delivery and Management of Marketing campaigns including social media campaigns.
• Definition of target audiences
• Development of collateral – photography, videography, copy etc.
• Creation of multi-media campaigns employing appropriate marketing mix e.g. advertising, print media, radio, online, PR, bloggers, influencers etc.
• Rationale, strategy and methods proposed to deliver objectives and estimated reach.
• Definition of metrics to enable evaluation against objectives
Duration: 48 months
Description of options: Additional in scope services if required
Procedure
Legal basis: 32014L0024
Number of participants to be contemplated: 4
Time of receipt of tenders: 15:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2023-06-23 📅
Tender opening date: 2022-06-28 📅
Tender opening time: 15:00
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Paul Mulligan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/225 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=215311&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: Waterways Ireland
Postal town: Enniskillen
Country: United Kingdom 🇬🇧
Source: OJS 2022/S 106-294629 (2022-05-28)
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