As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
Deadline
The time limit for receipt of tenders was 2022-06-28.
The procurement was published on 2022-05-28.
Object Scope of the procurement
Title:
“Promotional PR and Marketing Campaign for the Royal Canal Greenway
MD-M&C-2022-03”
Products/services: Advertising and marketing services📦
Short description:
“As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders...”
Short description
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity.
Show more
Estimated value excluding VAT: EUR 600 000 💰
A steering group (the “Steering Group”) has been established to co-ordinate the development, activation and marketing of the Royal Canal Greenway comprising Waterways Ireland, Longford County Council, Westmeath County Council, Meath County Council and Kildare County Council.
As a new tourism offering of scale and of national significance, the potential value of the Royal Canal Greenway has been recognised by all stakeholders involved.
It is imperative that the opportunity which exists to promote this new offering now is not lost. Recent significant investment in infrastructure to create a high-quality visitor offering must be capitalised upon.
Waterways Ireland will lead the Steering Group for the Royal Canal Greenway on behalf of the named partner authorities. In particular, it is anticipated that the successful Tenderer(s) will lead on the targeting, messaging, media relations and promotion of this proposition of scale, to a wide audience.
To continue to raise the profile of and interest in similar recreational and tourism offerings Waterways Ireland will use the outcome of this tender process to establish a framework agreement for the delivery of additional promotional, marketing, PR and creative activity including but not limited to
• Concept, Delivery and Management of Marketing campaigns including social media campaigns.
• Definition of target audiences
• Development of collateral – photography, videography, copy etc.
• Creation of multi-media campaigns employing appropriate marketing mix e.g. advertising, print media, radio, online, PR, bloggers, influencers etc.
• Rationale, strategy and methods proposed to deliver objectives and estimated reach.
• Definition of metrics to enable evaluation against objectives
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 600 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Information about options
Options ✅
Description of options: Additional in scope services if required
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Procedure Type of procedure
Open procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators
Description
Envisaged maximum number of participants to the framework agreement: 4
Administrative information
Time limit for receipt of tenders or requests to participate: 2022-06-28
15:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender must be valid until: 2023-06-23 📅
Conditions for opening of tenders: 2022-06-28
15:00 📅
Complementary information Information about electronic workflows
Electronic ordering will be used
Electronic payment will be used
Review body
Name: Waterways Ireland
Postal town: Enniskillen
Country: United Kingdom 🇬🇧
Source: OJS 2022/S 106-294629 (2022-05-28)