ITT for Media Buying Services

Bord Bia (Irish Food Board)

Invitation To Tender for the provision of Media Buying and Planning Services

Deadline
The time limit for receipt of tenders was 2022-11-28. The procurement was published on 2022-10-26.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2022-10-26 Contract notice
2022-11-14 Additional information
2023-03-29 Contract award notice
Contract notice (2022-10-26)
Contracting authority
Name and addresses
Name: Bord Bia (Irish Food Board)
National registration number: N/a
Postal address: 140 Pembroke Road
Postal town: Dublin 4
Postal code: Ballsbridge
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Contact person: Mark Kedney
Phone: +353 16142281 ๐Ÿ“ž
E-mail: procurement@bordbia.ie ๐Ÿ“ง
Region: ร‰ire/Ireland ๐Ÿ™๏ธ
URL: https://www.bordbia.ie/ ๐ŸŒ
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/432 ๐ŸŒ
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227568&B=ETENDERS_SIMPLE ๐ŸŒ
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=227568&B=ETENDERS_SIMPLE ๐ŸŒ
Type of the contracting authority
Other type: Bord Bia- Irish Food Board

Object
Scope of the procurement
Title: ITT for Media Buying Services MK/MBPS/10/22
Products/services: Advertising and marketing services ๐Ÿ“ฆ
Short description: Invitation To Tender for the provision of Media Buying and Planning Services
Estimated value excluding VAT: EUR 22 500 000 ๐Ÿ’ฐ
Information about lots
Tenders may be submitted for all lots

1๏ธโƒฃ
Scope of the procurement
Title: Domestic Media Buying Services
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising services ๐Ÿ“ฆ
Additional products/services: Advertising management services ๐Ÿ“ฆ
Additional products/services: Advertising campaign services ๐Ÿ“ฆ
Additional products/services: Marketing services ๐Ÿ“ฆ
Place of performance: ร‰ire/Ireland ๐Ÿ™๏ธ
Description of the procurement: Domestic Media Buying Services
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 12 500 000 ๐Ÿ’ฐ
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36

2๏ธโƒฃ
Scope of the procurement
Title: International Media Buying Services
Title
Lot Identification Number: 2
Description
Description of the procurement: International Media Buying Services
Scope of the procurement
Estimated total value excluding VAT: EUR 10 000 000 ๐Ÿ’ฐ

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: As per tender document
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents

Procedure
Type of procedure
Open procedure
Administrative information
Previous publication concerning this procedure: 2022/S 157-450243
Time limit for receipt of tenders or requests to participate: 2022-11-28 14:00 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Conditions for opening of tenders: 2022-11-28 14:00 ๐Ÿ“…
Conditions for opening of tenders (place): Bord Bia Office 140 Pembroke Road Dublin 4

Complementary information
Review body
Name: The High Court
Postal address: Inns Quay
Postal town: Dublin
Postal code: 1
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Source: OJS 2022/S 210-602943 (2022-10-26)
Additional information (2022-11-14)

Complementary information
Original notice reference
Notice number in the OJ S: 2022/S 210-602943

Changes
Text to be corrected in the original notice
Section number: IV.2.2
Old value
Date: 2022-11-28 ๐Ÿ“…
Time: 14:00
New value
Date: 2022-12-16 ๐Ÿ“…
Time: 14:00
Text to be corrected in the original notice
Section number: IV.2.7
Old value
Date: 2022-11-28 ๐Ÿ“…
Time: 14:00
New value
Date: 2022-12-16 ๐Ÿ“…
Time: 14:00
Source: OJS 2022/S 223-642704 (2022-11-14)
Contract award notice (2023-03-29)
Object
Scope of the procurement
Total value of the procurement (excluding VAT): EUR 22 500 000 ๐Ÿ’ฐ
Information about lots
This contract is divided into lots โœ…
Award criteria
Price

Procedure
Administrative information
Previous publication concerning this procedure: 2022/S 210-602943

Award of contract

1๏ธโƒฃ
Contract Number: 1
Title: Domestic Media Buying Services
Date of conclusion of the contract: 2023-02-24 ๐Ÿ“…
Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Mindshare Media Ireland Ltd
National registration number: IE6327201K
Postal address: 3 Christchurch Square, Christchurch, Dublin 8, D08 VOVE
Postal town: Dublin
Postal code: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 14150300 ๐Ÿ“ž
E-mail: ken.nolan@mindshareworld.com ๐Ÿ“ง
Fax: +353 14150333 ๐Ÿ“ 
Region: ร‰ire/Ireland ๐Ÿ™๏ธ
URL: http://www.mindshare.ie ๐ŸŒ
The contractor is an SME โœ…
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 12 500 000 ๐Ÿ’ฐ
Total value of the contract/lot: EUR 12 500 000 ๐Ÿ’ฐ

2๏ธโƒฃ
Contract Number: 2
Title: International Media Buying Services
Date of conclusion of the contract: 2023-03-24 ๐Ÿ“…
Information about tenders
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 2
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 10 000 000 ๐Ÿ’ฐ
Total value of the contract/lot: EUR 10 000 000 ๐Ÿ’ฐ
Source: OJS 2023/S 066-196838 (2023-03-29)