Brand Strategy and Innovation Specialist Services

Fáilte Ireland-National Tourism Development Authority

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:
1. Creating the Fáilte Ireland Approach to Marketing
2. Broader brand strategy including the ongoing optimisation of our brands

Deadline

The time limit for receipt of tenders was 2022-05-19. The procurement was published on 2022-04-19.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• Jump!

Who?

• Fáilte Ireland-National Tourism Development Authority

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2022-04-19	Contract notice
2022-11-18	Contract award notice

Contract notice (2022-04-19)
Object
Scope of the procurement
Title: Marketing management consultancy services
Reference number: MC/2022/07
Short description:

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on: 1. Creating the Fáilte Ireland Approach to Marketing 2. Broader brand strategy including the ongoing optimisation of our brands

Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing management consultancy services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal code: D01 WR86
Postal town: Dublin
Contact
Internet address: http://www.failteireland.ie 🌏
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2022-04-19 📅
Submission deadline: 2022-05-19 📅
Publication date: 2022-04-22 📅
Identifiers
Notice number: 2022/S 079-212870
OJ-S issue: 79
Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties 2) This is the sole call for competition for this service. 3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers. 4) Establishment of this contract will be subject to the approval of the competent authorities. 5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion. 6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time. 7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return FULLY COMPLETED tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.

Additional information

1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties

2) This is the sole call for competition for this service.

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.

4) Establishment of this contract will be subject to the approval of the competent authorities.

5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return FULLY COMPLETED tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.

Object
Scope of the procurement
Short description:

1. Creating the Fáilte Ireland Approach to Marketing

2. Broader brand strategy including the ongoing optimisation of our brands

Estimated total value: 750 000 EUR 💰
Estimated value excluding VAT: 750 000 EUR 💰
Duration: 60 months

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:

As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie

Contract execution
Contract performance conditions:

As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie

Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie

Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Sabrina Jones
Internet address: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE 🌏

Reference
Additional information

2) This is the sole call for competition for this service.

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.

4) Establishment of this contract will be subject to the approval of the competent authorities.

5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return FULLY COMPLETED tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.

Complementary information
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: www.courts.ie 🌏
Information about review deadlines:

The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The Statutory Instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.

Source: OJS 2022/S 079-212870 (2022-04-19)

Contract award notice (2022-11-18)
Object
Scope of the procurement
Total value of the procurement: 2 500 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2022-11-18 📅
Publication date: 2022-11-23 📅
Identifiers
Notice number: 2022/S 226-650001
Refers to notice: 2022/S 079-212870
OJ-S issue: 226

Procedure
Award criteria
Quality criterion (name): Marketing Best Practice - Methodology
Quality criterion (weighting): 25
Quality criterion (name): Brand Optimisation - Methodology
Quality criterion (weighting): 20
Quality criterion (name): Competency & Expertise and Contract Management
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 35

Award of contract
Date of contract conclusion: 2022-11-16 📅
Name: jump!
National registration number: N/a
Postal address: 4th floor, block e, iveagh court
Postal town: dublin
Postal code: harcourt road, d2
Country: Ireland 🇮🇪
Phone: +353 0863800787 📞
E-mail: paul@jump.ie 📧
Internet address: http://www.jump.ie 🌏
Total value of the procurement: 2 500 000 EUR 💰
Information about tenders
Number of tenders received: 2
Source: OJS 2022/S 226-650001 (2022-11-18)

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