Brand Strategy and Innovation Specialist Services

Fáilte Ireland-National Tourism Development Authority

To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand Strategy & Innovation consultancy agency to work with the team on:
1. Creating the Fáilte Ireland Approach to Marketing
2. Broader brand strategy including the ongoing optimisation of our brands

Deadline
The time limit for receipt of tenders was 2022-05-19. The procurement was published on 2022-04-19.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2022-04-19 Contract notice
2022-11-18 Contract award notice
Contract notice (2022-04-19)
Contracting authority
Name and addresses
Name: Fáilte Ireland-National Tourism Development Authority
National registration number: N/a
Postal address: 88-95 Amiens Street
Postal town: Dublin
Postal code: D01 WR86
Country: Ireland 🇮🇪
Contact person: Sabrina Jones
Phone: +353 18847888 📞
E-mail: procurement@failteireland.ie 📧
Region: Éire/Ireland 🏙️
URL: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=212089&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title: Brand Strategy and Innovation Specialist Services MC/2022/07
Products/services: Marketing management consultancy services 📦
Short description:
“To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand...”    Show more
Estimated value excluding VAT: EUR 750 000 💰

1️⃣
Additional products/services: Advertising and marketing services 📦
Additional products/services: Marketing services 📦
Place of performance: Éire/Ireland 🏙️
Description of the procurement:
“To continue to deliver an efficient and consistently high standard marketing function for the organisation Fáilte Ireland is looking for a specialist Brand...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 750 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
“As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie”

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions:
“As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie”
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions:
“As stated in the qualification questionnaire available for downloading from www.etenders.gov.ie”

Procedure
Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2022-05-19 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12

Complementary information
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information

“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
URL: www.courts.ie 🌏
Review procedure
Precise information on deadline(s) for review procedures:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”    Show more
Source: OJS 2022/S 079-212870 (2022-04-19)
Contract award notice (2022-11-18)
Object
Scope of the procurement
Total value of the procurement (excluding VAT): EUR 2 500 000 💰
Award criteria
Quality criterion (name): Marketing Best Practice - Methodology
Quality criterion (weighting): 25
Quality criterion (name): Brand Optimisation - Methodology
Quality criterion (weighting): 20
Quality criterion (name): Competency & Expertise and Contract Management
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 35

Procedure
Administrative information
Previous publication concerning this procedure: 2022/S 079-212870

Award of contract

1️⃣
Contract Number: 1
Title: Brand Strategy and Innovation Specialist Services
Date of conclusion of the contract: 2022-11-16 📅
Information about tenders
Number of tenders received: 2
Number of tenders received by electronic means: 2
Name and address of the contractor
Name: jump!
National registration number: N/a
Postal address: 4th floor, block e, iveagh court
Postal town: dublin
Postal code: harcourt road, d2
Country: Ireland 🇮🇪
Phone: +353 0863800787 📞
E-mail: paul@jump.ie 📧
Region: Éire/Ireland 🏙️
URL: http://www.jump.ie 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 2 500 000 💰
Source: OJS 2022/S 226-650001 (2022-11-18)