Brand and Visual Identity

Fáilte Ireland-National Tourism Development Authority

Fáilte Ireland is looking to partner with a brand & visual identity agency to assist us with the development and maintenance of new and existing brands and brand assets.
This agency will support us in:
• Maintaining the visual identity and brand assets of our four regional experience brands (Wild Atlantic Way, Ireland’s Hidden Heartlands, Ireland’s Ancient East and Dublin) as required.
• Maintaining the visual identity and brand assets of the Fáilte Ireland corporate brand and other B2B brands such as Meet in Ireland and Dublin Convention Bureau as required.
• Maintaining the visual identity and brand assets for Keep Discovering, our consumer-facing creative platform.
• Development of names and visual identities for new attractions and tourism activities supported by Failte Ireland.
• Development of visual identities for new tourism initiatives as they arise. Previous examples include Winter in Dublin, Covid-19 Safety Charter, Tourism Careers, Púca and Taste the Island.

Deadline
The time limit for receipt of tenders was 2022-02-10. The procurement was published on 2022-01-10.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2022-01-10 Contract notice
2022-05-04 Contract award notice
Contract notice (2022-01-10)
Contracting authority
Name and addresses
Name: Fáilte Ireland-National Tourism Development Authority
National registration number: N/a
Postal address: 88-95 Amiens Street
Postal town: Dublin
Postal code: 1
Country: Ireland 🇮🇪
Contact person: Sabrina Jones
Phone: +353 18847783 📞
E-mail: procurement@failteireland.ie 📧
Region: Éire/Ireland 🏙️
URL: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=205011&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=205011&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title: Brand and Visual Identity MC/2022/01
Products/services: Advertising and marketing services 📦
Short description:
“Fáilte Ireland is looking to partner with a brand & visual identity agency to assist us with the development and maintenance of new and existing brands and...”    Show more
Estimated value excluding VAT: EUR 1 000 000 💰

1️⃣
Additional products/services: Advertising and marketing services 📦
Place of performance: Éire/Ireland 🏙️
Description of the procurement:
“Fáilte Ireland is looking to partner with a brand & visual identity agency to assist us with the development and maintenance of new and existing brands and...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 1 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions:
“Please see ITT for further information, available to download for free from www.etenders.gov.ie”
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions:
“Please see ITT for further information, available to download for free from www.etenders.gov.ie”

Procedure
Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2022-02-10 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender must be valid until: 2023-02-10 📅
Conditions for opening of tenders: 2022-02-10 12:00 📅

Complementary information
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information

“1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: High Court
Postal address: The Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
URL: www.courts.ie 🌏
Review procedure
Precise information on deadline(s) for review procedures:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”    Show more
Source: OJS 2022/S 010-019650 (2022-01-10)
Contract award notice (2022-05-04)
Object
Scope of the procurement
Total value of the procurement (excluding VAT): EUR 1 000 000 💰
Award criteria
Quality criterion (name): Technical Merit of the Proposed Solution
Quality criterion (weighting): 30
Quality criterion (name): Competency and Expertise
Quality criterion (weighting): 25
Quality criterion (name): Contract Management
Quality criterion (weighting): 5
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 40

Procedure
Administrative information
Previous publication concerning this procedure: 2022/S 010-019650

Award of contract

1️⃣
Contract Number: 1
Title: Brand and Visual Identity
Date of conclusion of the contract: 2022-04-26 📅
Information about tenders
Number of tenders received: 8
Number of tenders received by electronic means: 8
Name and address of the contractor
Name: Dynamo
National registration number: IE8245848C
Postal address: 5 Upper Ormond Quay
Postal town: Dublin 7
Postal code: Co. Dublin
Country: Ireland 🇮🇪
Phone: +353 18729244 📞
E-mail: roisin@dynamo.ie 📧
Fax: +353 18729224 📠
Region: Éire/Ireland 🏙️
URL: http://www.dynamo.ie 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 1 000 000 💰
Source: OJS 2022/S 089-244280 (2022-05-04)