Publicity and PR Services in the German Market

Tourism Ireland CLG

Tourism Ireland requires a stand-out Publicity and PR Agency to support the Tourism Ireland team in Germany. We are seeking a vibrant, creative PR agency to support us deliver game-changing editorial publicity that makes us stand out from our main competitors, and crucially, that motivates German holiday makers to visit the island of Ireland in a post-pandemic environment.
It is anticipated that work under the contract will commence on 1 November 2021. Please refer to the documentation attached for downloading for full details of the requirements.

Deadline
The time limit for receipt of tenders was 2021-06-14. The procurement was published on 2021-05-12.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2021-05-12 Contract notice
2022-01-19 Contract award notice
Contract notice (2021-05-12)
Contracting authority
Name and addresses
Name: Tourism Ireland CLG
National registration number: N/a
Postal address: 4th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
Contact person: Procurement Officer
Phone: +35 314763400 📞
E-mail: tenderresponse@tourismireland.com 📧
Fax: +35 314763642 📠
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188557&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188557&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title: Publicity and PR Services in the German Market PPR/GER/2021
Products/services: Public relations services 📦
Short description:
“Tourism Ireland requires a stand-out Publicity and PR Agency to support the Tourism Ireland team in Germany. We are seeking a vibrant, creative PR agency to...”    Show more
Estimated value excluding VAT: EUR 475 000 💰

1️⃣
Additional products/services: Public relations consultancy services 📦
Place of performance: Deutschland 🏙️
Main site or place of performance: German Market.
Description of the procurement:
“Tourism Ireland requires a stand-out Publicity and PR Agency to support the Tourism Ireland team in Germany. We are seeking a vibrant, creative PR agency to...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 475 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Description
Description of renewals:
“The Contract Period will be for an initial 3-year term, with a six-month probationary period, and with renewal for years' two and three subject to...”    Show more
Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
“Evaluation against the pre-qualification and suitability as criteria stated in the tender documentation for Stage 1. The minimum number of candidates...”    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions:
“Selection criteria as stated in the procurement documents: please refer to the documentation attached for downloading for further details.”
Economic and financial standing
List and brief description of selection criteria:
“Selection criteria as stated in the procurement documents: Please refer to the documentation attached for downloading for further details.”
Conditions for participation
Please refer to the documentation attached for downloading for further details.
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions: Please refer to the documentation attached for downloading for further details.
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-06-14 12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2021-07-05 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12

Complementary information
Additional information

“Suppliers must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications and to...”    Show more
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2021/S 094-247311 (2021-05-12)
Contract award notice (2022-01-19)
Contracting authority
Name and addresses
Postal address: 4th Floor - Bishop's Square, Redmond's Hill

Object
Scope of the procurement
Title: Publicity & PR Services in the German Market PPR/GER/2021
Short description:
“Tourism Ireland requires a stand-out Publicity and PR Agency to support the Tourism Ireland team in Germany. We are seeking a vibrant, creative PR agency to...”    Show more
Total value of the procurement (excluding VAT): EUR 475 000 💰
Description
Main site or place of performance: German Market
Description of the procurement:
“Tourism Ireland requires a stand-out Publicity and PR Agency to support the Tourism Ireland team in Germany. We are seeking a vibrant, creative PR agency to...”    Show more
Award criteria
Quality criterion (name): Response to Brief
Quality criterion (weighting): 40%
Quality criterion (name):
“Account Team Structure and relevant destination marketing experience and expertise of individuals responsible for the day-to-day running of the Tourism...”    Show more
Quality criterion (weighting): 10%
Cost criterion (name): Ultimate Cost
Cost criterion (weighting): 50%

Procedure
Administrative information
Previous publication concerning this procedure: 2021/S 094-247311

Award of contract

1️⃣
Contract Number: 1
Title: Publicity & PR Services in the German Market
Date of conclusion of the contract: 2021-11-04 📅
Information about tenders
Number of tenders received: 5
Number of tenders received from tenderers from other EU Member States: 5
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
Name and address of the contractor
Name: Hansmann PR Brunnthaler & Geisler GmbH
National registration number: DE277040332
Postal address: Lipowskystraße 15
Postal town: Munich
Postal code: 81373
Country: Germany 🇩🇪
Region: Deutschland 🏙️
URL: http://www.hansmannpr.de 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 475 000 💰
Total value of the contract/lot: EUR 475 000 💰
Source: OJS 2022/S 016-038734 (2022-01-19)