Provision of Creative Advertising Services

National Transport Authority

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop
advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
TV;
Radio (local and national);
Press (local and national);
Out Of Home (small and large format);
Digital (In Apps, on mobile and desktop); and
Social Media.
Strategic and Creative Advertising
Advising NTA and its constituent businesses on marketing and advertising strategy;
Provide information on how best to target our diverse audiences;
Providing creative design and production services, including digital;
Advising on appropriate marketing mix strategy; and
Running promotions as required from time to time.

Deadline

The time limit for receipt of tenders was 2022-02-13. The procurement was published on 2021-12-20.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2021-12-20 Contract notice
2022-02-07 Additional information
2022-10-18 Contract award notice
Contract notice (2021-12-20)
Object
Scope of the procurement
Title: Advertising and marketing services
Short description:
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. The services will include (but not be limited to): Campaigns TV; Radio (local and national); Press (local and national); Out Of Home (small and large format); Digital (In Apps, on mobile and desktop); and Social Media. Strategic and Creative Advertising Advising NTA and its constituent businesses on marketing and advertising strategy; Provide information on how best to target our diverse audiences; Providing creative design and production services, including digital; Advising on appropriate marketing mix strategy; and Running promotions as required from time to time.
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Notice metadata
Original language: English ๐Ÿ—ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services ๐Ÿ“ฆ
Additional CPV: Advertising material ๐Ÿ“ฆ
Place of performance
NUTS region: Dublin ๐Ÿ™๏ธ

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Awarding authority type: National or federal Agency/Office
Awarding authority name: National Transport Authority
Postal address: Dun Sceine, Iveagh Court, Harcourt Lane
Postal code: D02 WT20
Postal town: Dublin 2
Contact
Internet address: https://www.nationaltransport.ie/ ๐ŸŒ
E-mail: procurement@nationaltransport.ie ๐Ÿ“ง
Phone: +353 18798300 ๐Ÿ“ž
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=204447&B=ETENDERS_SIMPLE ๐ŸŒ
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=204447&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Dates
Date dispatched: 2021-12-20 ๐Ÿ“…
Submission deadline: 2022-02-13 ๐Ÿ“…
Publication date: 2021-12-24 ๐Ÿ“…
Identifiers
Notice number: 2021/S 250-662156
OJ-S issue: 250
Additional information
The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them. Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured. The most economically advantageous or any tender will not automatically be accepted. Refer to procurement documents for further information.
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Object
Scope of the procurement
Short description:
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop
advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
TV;
Radio (local and national);
Press (local and national);
Out Of Home (small and large format);
Digital (In Apps, on mobile and desktop); and
Social Media.
Strategic and Creative Advertising
Advising NTA and its constituent businesses on marketing and advertising strategy;
Provide information on how best to target our diverse audiences;
Providing creative design and production services, including digital;
Advising on appropriate marketing mix strategy; and
Running promotions as required from time to time.
Estimated total value: 5 500 000 EUR ๐Ÿ’ฐ
Estimated value excluding VAT: 5 500 000 EUR ๐Ÿ’ฐ
Duration: 24 months
Description of renewals:
The period of the Contract will be for an initial period of 2 years. If the services provided are
deemed to be satisfactory the contract may be renewed twice by the Authority, at its sole
discretion, with the renewal being for a period up to 12 months, for a total maximum contract
duration of 4 years.
Place of performance
Main site or place of performance: Ireland

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As set out in the procurement documents.
Contract execution
Contract performance conditions: As set out in the procurement documents

Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
Candidates will be checked to ensure that none of the grounds for exclusion are applicable to the candidate and to ensure that the candidate meets all of the pass/fail criteria stated in the procurement documents. Each of the remaining candidates will be awarded marks for their responses to weighted objective criteria questions set out in the procurement documents. Provided that there are sufficient numbers of qualified candidates, the five candidates awarded the highest marks will be invited to submit tenders for the contract.
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Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender validity period: 6 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Niamh Bennett
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149 ๐ŸŒ
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=204447&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Additional information
Estimated timing for further notices: 48 months
The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
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Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland.
The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
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The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.

Complementary information
Review body
Name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Postal town: Dublin
Postal code: D7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 18886000 ๐Ÿ“ž
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Fax: +353 18886125 ๐Ÿ“ 
Internet address: https://www.courts.ie ๐ŸŒ
Information about review deadlines:
As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review
Procedures) Regulations 2010 (in particular Regulation 7 thereof)
Source: OJS 2021/S 250-662156 (2021-12-20)
Additional information (2022-02-07)
Object
Notice metadata
Document type: Additional information
Common procurement vocabulary (CPV)
Code: Advertising material ๐Ÿ“ฆ

Reference
Dates
Date dispatched: 2022-02-07 ๐Ÿ“…
Submission deadline: 2022-02-14 ๐Ÿ“…
Publication date: 2022-02-11 ๐Ÿ“…
Identifiers
Notice number: 2022/S 030-077444
Refers to notice: 2021/S 250-662156
OJ-S issue: 30
Source: OJS 2022/S 030-077444 (2022-02-07)
Contract award notice (2022-10-18)
Object
Scope of the procurement
Total value of the procurement: 5 500 000 EUR ๐Ÿ’ฐ
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2022-10-18 ๐Ÿ“…
Publication date: 2022-10-21 ๐Ÿ“…
Identifiers
Notice number: 2022/S 204-581865
OJ-S issue: 204

Procedure
Award criteria
Quality criterion (name): Quality
Quality criterion (weighting): 70%
Price (weighting): 30%

Award of contract
Date of contract conclusion: 2022-10-12 ๐Ÿ“…
Name: Connelly Partners
National registration number: 82549085
Postal address: First Floor, Portview House
Postal town: Dublin
Postal code: Thorncastle Street
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 016680755 ๐Ÿ“ž
E-mail: keith@connellypartners.com ๐Ÿ“ง
Country: Dublin ๐Ÿ™๏ธ
Internet address: http://www.connellypartnersdublin.com ๐ŸŒ
Total value of the procurement: 5 500 000 EUR ๐Ÿ’ฐ
Information about tenders
Number of tenders received: 3
Source: OJS 2022/S 204-581865 (2022-10-18)