NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media.
Deadline
The time limit for receipt of tenders was 2021-09-27.
The procurement was published on 2021-08-18.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: NSAI - Provision of Advertising
Products/services: Advertising services📦
Short description:
“NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and...”
Short description
NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media.
Show more
Estimated value excluding VAT: EUR 690 000 💰
1️⃣
Additional products/services: Advertising services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and...”
Description of the procurement
NSAI seeks to engage a Strategic and Creative Advertising Agency to provide Strategic Planning, Creative Advertising development services, planning and placement of advertising in general media.
The NSAI wishes to procure a Service Provider to provide, but not limited to, the following services:
1. develop creative and design for the production of adverts for use in print, digital and broadcast media as may be required.
2. provide production services in the re-sizing and placement of print adverts, as well as any production services required across all other media channels (inclusive of broadcast and digital).
3. advice on advertising strategy covering the duration of the contract.
4. develop annual cost-effective media placement plans to deliver 2 / 3 campaigns per year.
5. provide media buying / placement services across all media channels (inclusive of print, broadcast, digital and online platforms) as maybe required to deliver on media plan.
6. share any research/insights which might influence creative and media buying options and planning.
7. engage translation service providers, as approved by the NSAI, to co-ordinate the production of materials in Irish and other languages where required.
8. supply press and corporate photography and digital imaging / archive services as maybe required.
9. supply video services including pre-production, filming and editing/ postproduction as maybe required.
10. report on the performance of advertising campaigns using industry key performance indicators / metrics.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 690 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions: Please refer to Tender documents
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions: Please refer to Tender documents
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Procedure Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-09-27
09:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Conditions for opening of tenders: 2021-09-27
09:00 📅
Complementary information Additional information
Please refer to Tender documents
Review body
Name: Nsai
Postal town: Santry
Country: Ireland 🇮🇪
Source: OJS 2021/S 162-426987 (2021-08-18)
Contract award notice (2022-10-10) Object Scope of the procurement
Total value of the procurement (excluding VAT): EUR 690 000 💰
Award criteria
Quality criterion (name): Approach and Service Methodology as applicable to NSAI
Quality criterion (weighting): 2500
Quality criterion (name): Contract Management
Quality criterion (weighting): 1500
Quality criterion (name): Overview, Quality and Expertise of proposed resources (incl. summary CV’s)
Cost criterion (name): Cost
Cost criterion (weighting): 3500
Description
Additional information:
“NSAI estimates the annual contract expenditure will be approx €690k(ex VAT) over the initial 3-year duration of the contract (i.e. €230,000 per annum). This...”
Additional information
NSAI estimates the annual contract expenditure will be approx €690k(ex VAT) over the initial 3-year duration of the contract (i.e. €230,000 per annum). This expenditure includes media costs incurred for the delivery of radio & digital campaigns referenced. It is emphasised that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the contract.
Procedure Administrative information
Previous publication concerning this procedure: 2021/S 162-426987
Award of contract
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Contract Number: 1
Title: NSAI - Provision of Advertising
Date of conclusion of the contract: 2022-07-28 📅
Information about tenders
Number of tenders received: 3
Name and address of the contractor
Name: McCann Advertising Dublin Ltd
Postal town: Dublin
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 690 000 💰
Total value of the contract/lot: EUR 690 000 💰
Source: OJS 2022/S 199-565891 (2022-10-10)