Media Planning and Buying

Irish Blood Transfusion Service

The services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS.

Deadline

The time limit for receipt of tenders was 2021-06-18. The procurement was published on 2021-05-10.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2021-05-10 Contract notice
2021-08-27 Contract award notice
Contract notice (2021-05-10)
Object
Scope of the procurement
Title: Advertising management services
Reference number: IBTS/007/2021
Short description:
The services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS.
Notice metadata
Original language: English ๐Ÿ—ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising management services ๐Ÿ“ฆ
Additional CPV: Advertising services ๐Ÿ“ฆ
Place of performance
NUTS region: ร‰ire/Ireland ๐Ÿ™๏ธ

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Awarding authority type: Body governed by public law
Awarding authority name: Irish Blood Transfusion Service
Postal address: National Blood Centre, James's Street
Postal code: Dublin
Postal town: Dublin D08 NH5R
Contact
Internet address: http://www.giveblood.ie ๐ŸŒ
E-mail: paul.behan@ibts.ie ๐Ÿ“ง
Phone: +353 14322846 ๐Ÿ“ž
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188500&B=ETENDERS_SIMPLE ๐ŸŒ
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188500&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Dates
Date dispatched: 2021-05-10 ๐Ÿ“…
Submission deadline: 2021-06-18 ๐Ÿ“…
Publication date: 2021-05-14 ๐Ÿ“…
Identifiers
Notice number: 2021/S 093-243428
OJ-S issue: 93

Object
Scope of the procurement
Estimated total value: 2 400 000 EUR ๐Ÿ’ฐ
Estimated value excluding VAT: 2 400 000 EUR ๐Ÿ’ฐ
Duration: 24 months
Description of renewals: Two twelve month extensions at the sole discretion of the IBTS.

Legal, economic, financial and technical information
Conditions for participation
Economic and financial standing: As per RFT.
Technical and professional ability: As per RFT.

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender validity period: 2021-09-24 ๐Ÿ“…
Tender opening date: 2021-06-18 ๐Ÿ“…
Tender opening time: 12:00

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Paul Behan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1186 ๐ŸŒ
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188500&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Additional information
Estimated timing for further notices: 48 months.

Complementary information
Review body
Name: Remedies Directive applies
Postal town: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Body responsible for mediation procedures
Same as: Review body
Source: OJS 2021/S 093-243428 (2021-05-10)
Contract award notice (2021-08-27)
Object
Scope of the procurement
Short description:
The Services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS
Total value of the procurement: 2 400 000 EUR ๐Ÿ’ฐ
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2021-08-27 ๐Ÿ“…
Publication date: 2021-09-01 ๐Ÿ“…
Identifiers
Notice number: 2021/S 169-442521
Refers to notice: 2021/S 093-243428
OJ-S issue: 169

Object
Place of performance
Main site or place of performance: Dublin

Procedure
Award criteria
Quality criterion (name): Quality Assurance
Quality criterion (weighting): 2
Quality criterion (name): Human Resources Capacity
Financial Capacity
Agency fit and compatability
Quality criterion (weighting): 4
Quality criterion (name): Understanding of the challenges of the Media Brief
Quality criterion (weighting): 6
Quality criterion (name): Understanding of the target audience(s), especially their media behaviour
Quality criterion (weighting): 10
Quality criterion (name): Quality and creativity of recommended Media Strategy and Media Plan
Quality criterion (weighting): 14
Quality criterion (name): Proposals for Resourcing the IBTS account: Quality and balance of the team offered in the provided worksheet.
Quality criterion (weighting): 8
Cost criterion (name): Media prices offered โ€“ robustness and value of media costs and quality relative to budget, as submitted in the provided worksheet
Cost criterion (weighting): 12
Cost criterion (name): Remuneration - Proposed fee as submitted in provided spreadsheet
Cost criterion (weighting): 20

Award of contract
Date of contract conclusion: 2021-08-01 ๐Ÿ“…
Name: Omd
National registration number: 9683230J
Postal address: 1 Richview Office Park
Postal town: Dublin 14
Postal code: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 012165131 ๐Ÿ“ž
E-mail: tim.griffiths@omd.com ๐Ÿ“ง
Internet address: http://www.omd.com/ireland/global-media-agency ๐ŸŒ
Total value of the procurement: 2 400 000 EUR ๐Ÿ’ฐ
Information about tenders
Number of tenders received: 2

Complementary information
Service from which information about the review procedure may be obtained
Postal address: Dublin
Source: OJS 2021/S 169-442521 (2021-08-27)