Media Planning and Buying

Irish Blood Transfusion Service

The services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS.

Deadline
The time limit for receipt of tenders was 2021-06-18. The procurement was published on 2021-05-10.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2021-05-10 Contract notice
2021-08-27 Contract award notice
Contract notice (2021-05-10)
Contracting authority
Name and addresses
Name: Irish Blood Transfusion Service
National registration number: N/a
Postal address: National Blood Centre, James's Street
Postal town: Dublin D08 NH5R
Postal code: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Contact person: Paul Behan
Phone: +353 14322846 ๐Ÿ“ž
E-mail: paul.behan@ibts.ie ๐Ÿ“ง
Region: ร‰ire/Ireland ๐Ÿ™๏ธ
URL: http://www.giveblood.ie ๐ŸŒ
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1186 ๐ŸŒ
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188500&B=ETENDERS_SIMPLE ๐ŸŒ
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=188500&B=ETENDERS_SIMPLE ๐ŸŒ

Object
Scope of the procurement
Title: Media Planning and Buying IBTS/007/2021
Products/services: Advertising management services ๐Ÿ“ฆ
Short description:
โ€œThe services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS.โ€
Estimated value excluding VAT: EUR 2 400 000 ๐Ÿ’ฐ

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Additional products/services: Advertising services ๐Ÿ“ฆ
Additional products/services: Advertising campaign services ๐Ÿ“ฆ
Place of performance: ร‰ire/Ireland ๐Ÿ™๏ธ
Description of the procurement:
โ€œThe services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTS.โ€
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 2 400 000 ๐Ÿ’ฐ
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal โœ…
Description
Description of renewals: Two twelve month extensions at the sole discretion of the IBTS.

Legal, economic, financial and technical information
Economic and financial standing
List and brief description of selection criteria: As per RFT.
Technical and professional ability
List and brief description of selection criteria: As per RFT.

Procedure
Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-06-18 12:00 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender must be valid until: 2021-09-24 ๐Ÿ“…
Conditions for opening of tenders: 2021-06-18 12:00 ๐Ÿ“…

Complementary information
Information about recurrence
This is a recurrent procurement โœ…
Estimated timing for further notices to be published: 48 months.
Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
Review body
Name: Remedies Directive applies
Postal town: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Body responsible for mediation procedures
Name: Remedies Directive applies
Postal town: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Service from which information about the review procedure may be obtained
Name: Remedies Directive applies
Postal town: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Source: OJS 2021/S 093-243428 (2021-05-10)
Contract award notice (2021-08-27)
Object
Scope of the procurement
Title: Media Planning & Buying IBTS/007/2021
Short description:
โ€œThe Services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTSโ€
Total value of the procurement (excluding VAT): EUR 2 400 000 ๐Ÿ’ฐ
Description
Main site or place of performance: Dublin
Description of the procurement:
โ€œThe Services shall consist of all media planning and buying services incorporating digital media reasonably required by IBTSโ€
Award criteria
Quality criterion (name): Quality Assurance
Quality criterion (weighting): 2
Quality criterion (name): Human Resources Capacity
Quality criterion (name): Financial Capacity
Quality criterion (name): Agency fit and compatability
Quality criterion (weighting): 4
Quality criterion (name): Understanding of the challenges of the Media Brief
Quality criterion (weighting): 6
Quality criterion (name): Understanding of the target audience(s), especially their media behaviour
Quality criterion (weighting): 10
Quality criterion (name): Quality and creativity of recommended Media Strategy and Media Plan
Quality criterion (weighting): 14
Quality criterion (name):
โ€œProposals for Resourcing the IBTS account: Quality and balance of the team offered in the provided worksheet.โ€
Quality criterion (weighting): 8
Cost criterion (name):
โ€œMedia prices offered โ€“ robustness and value of media costs and quality relative to budget, as submitted in the provided worksheetโ€
Cost criterion (weighting): 12
Cost criterion (name): Remuneration - Proposed fee as submitted in provided spreadsheet
Cost criterion (weighting): 20

Procedure
Administrative information
Previous publication concerning this procedure: 2021/S 093-243428

Award of contract

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Contract Number: 1
Title: Media Planning & Buying
Date of conclusion of the contract: 2021-08-01 ๐Ÿ“…
Information about tenders
Number of tenders received: 2
Number of tenders received from SMEs: 1
Number of tenders received by electronic means: 2
Name and address of the contractor
Name: Omd
National registration number: 9683230J
Postal address: 1 Richview Office Park
Postal town: Dublin 14
Postal code: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 012165131 ๐Ÿ“ž
E-mail: tim.griffiths@omd.com ๐Ÿ“ง
Region: ร‰ire/Ireland ๐Ÿ™๏ธ
URL: http://www.omd.com/ireland/global-media-agency ๐ŸŒ
The contractor is an SME โœ…
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 2 400 000 ๐Ÿ’ฐ

Complementary information
Service from which information about the review procedure may be obtained
Postal address: Dublin
Source: OJS 2021/S 169-442521 (2021-08-27)