Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
National University of Ireland, Galway (NUI Galway)
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
The time limit for receipt of tenders was 2021-09-20. The procurement was published on 2021-08-20.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
- • Mammoth
- • Advertising and marketing services › Marketing services
- • Advertising services › Advertising campaign services
- • Advertising services › Advertising consultancy services
- • Advertising services › Advertising management services
- • Advertising, propaganda and information film and video-tape production › Advertising film production
- • Advertising, propaganda and information film and video-tape production › Advertising video-tape production
- • Business and management consultancy services › Marketing management consultancy services
Procurement history
| Date | Document |
|---|---|
| 2021-08-20 | Contract notice |
| 2022-06-09 | Contract award notice |
Contract notice (2021-08-20)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: NUIG/CON1207/2020
Short description:
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Advertising services 📦
Place of performance
NUTS region: West 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: National University of Ireland, Galway (NUI Galway)
Postal address: University Road
Postal code: Galway
Postal town: Galway
Contact
Internet address: http://www.nuigalway.ie 🌏
E-mail: ann.healy@greenville.ie 📧
Phone: +353 14020114 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2021-08-20 📅
Submission deadline: 2021-09-20 📅
Publication date: 2021-08-25 📅
Identifiers
Notice number: 2021/S 164-431308
OJ-S issue: 164
Additional information
Object
Scope of the procurement
Short description:
Estimated total value: 2 500 000 EUR 💰
Short description:
Estimated value excluding VAT: 2 500 000 EUR 💰
Duration: 48 months
Place of performance
Main site or place of performance: Galway
Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months
Tender opening date: 2021-09-20 📅
Tender opening time: 12:00
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Ann Healy
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/414 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE 🌏
Reference
Additional information
Estimated timing for further notices: Prior to the end of the Framework Agreement established under this competition.
Complementary information
Review body
Name: High Court
Postal town: Dublin
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Information about review deadlines:
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: NUIG/CON1207/2020
Short description:
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
Show more
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Advertising services 📦
Place of performance
NUTS region: West 🏙️
Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: National University of Ireland, Galway (NUI Galway)
Postal address: University Road
Postal code: Galway
Postal town: Galway
Contact
Internet address: http://www.nuigalway.ie 🌏
E-mail: ann.healy@greenville.ie 📧
Phone: +353 14020114 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2021-08-20 📅
Submission deadline: 2021-09-20 📅
Publication date: 2021-08-25 📅
Identifiers
Notice number: 2021/S 164-431308
OJ-S issue: 164
Additional information
eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
Object
Scope of the procurement
Short description:
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
Show more
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
Show more
Short description:
The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
Show more
Duration: 48 months
Place of performance
Main site or place of performance: Galway
Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months
Tender opening date: 2021-09-20 📅
Tender opening time: 12:00
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Ann Healy
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/414 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=195223&B=ETENDERS_SIMPLE 🌏
Reference
Additional information
Estimated timing for further notices: Prior to the end of the Framework Agreement established under this competition.
eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
Complementary information
Review body
Name: High Court
Postal town: Dublin
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Information about review deadlines:
As set out in section 7 of the European Communities (Public Authorities’ Contracts) (Review Procedures) Regulations SI 130/2010, as amended.
Source: OJS 2021/S 164-431308 (2021-08-20)
Contract award notice (2022-06-09)
Object
Scope of the procurement
Short description:
Total value of the procurement: 2 500 000 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Contact
E-mail: procurement@nuiglaway.ie 📧
Reference
Dates
Date dispatched: 2022-06-09 📅
Publication date: 2022-06-14 📅
Identifiers
Notice number: 2022/S 113-319204
Refers to notice: 2021/S 164-431308
OJ-S issue: 113
Object
Scope of the procurement
Short description:
Procedure
Award criteria
Quality criterion (name): Methodology for delivering the service
Quality criterion (weighting): 35%
Quality criterion (name): Quality and Balance of Proposed resources
Quality criterion (weighting): 20%
Quality criterion (name): Proposals relating to Added Value Services
Quality criterion (weighting): 5%
Quality criterion (name): Quality of Proposals relating to Tender Exercises No. 1 and No. 2
Quality criterion (weighting): 10%
Price (weighting): 30%
Award of contract
Date of contract conclusion: 2022-05-11 📅
Name: Mammoth
National registration number: GB7957372 70
Postal address: Sinclair House, Royal Ave,
Postal town: Belfast
Postal code: BT1 1EX
Country: United Kingdom 🇬🇧
E-mail: heidi@mammoth.tv 📧
Country: Northern Ireland 🏙️
Total value of the procurement: 2 500 000 EUR 💰
Information about tenders
Number of tenders received: 1
Source: OJS 2022/S 113-319204 (2022-06-09)
Object
Scope of the procurement
Short description:
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
Show more
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Contact
E-mail: procurement@nuiglaway.ie 📧
Reference
Dates
Date dispatched: 2022-06-09 📅
Publication date: 2022-06-14 📅
Identifiers
Notice number: 2022/S 113-319204
Refers to notice: 2021/S 164-431308
OJ-S issue: 113
Object
Scope of the procurement
Short description:
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
Show more
Procedure
Award criteria
Quality criterion (name): Methodology for delivering the service
Quality criterion (weighting): 35%
Quality criterion (name): Quality and Balance of Proposed resources
Quality criterion (weighting): 20%
Quality criterion (name): Proposals relating to Added Value Services
Quality criterion (weighting): 5%
Quality criterion (name): Quality of Proposals relating to Tender Exercises No. 1 and No. 2
Quality criterion (weighting): 10%
Price (weighting): 30%
Award of contract
Date of contract conclusion: 2022-05-11 📅
Name: Mammoth
National registration number: GB7957372 70
Postal address: Sinclair House, Royal Ave,
Postal town: Belfast
Postal code: BT1 1EX
Country: United Kingdom 🇬🇧
E-mail: heidi@mammoth.tv 📧
Country: Northern Ireland 🏙️
Total value of the procurement: 2 500 000 EUR 💰
Information about tenders
Number of tenders received: 1
Source: OJS 2022/S 113-319204 (2022-06-09)
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