The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
Deadline
The time limit for receipt of tenders was 2021-09-20.
The procurement was published on 2021-08-20.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title:
“Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway
NUIG/CON1207/2020”
Products/services: Advertising and marketing services📦
Short description:
“The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority...”
Short description
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
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Estimated value excluding VAT: EUR 2 500 000 💰
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement is to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 2 500 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Procedure Type of procedure
Open procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-09-20
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Conditions for opening of tenders: 2021-09-20
12:00 📅
Complementary information Information about recurrence
This is a recurrent procurement ✅
Estimated timing for further notices to be published: Prior to the end of the Framework Agreement established under this competition.
Additional information
“eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000...”
eTenders RFT ID: 196288
The Contracting Authority anticipates that the value of the Framework Agreement will be within the range of €500,000 to €2,500,000 (excluding VAT).
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Name: High Court
Postal town: Dublin
Country: Ireland 🇮🇪
URL: www.courts.ie🌏 Review procedure
Precise information on deadline(s) for review procedures:
“As set out in section 7 of the European Communities (Public Authorities’ Contracts) (Review Procedures) Regulations SI 130/2010, as amended.”
Source: OJS 2021/S 164-431308 (2021-08-20)
Contract award notice (2022-06-09) Contracting authority Name and addresses
E-mail: procurement@nuiglaway.ie📧
Object Scope of the procurement
Short description:
“The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority...”
Short description
The purpose of the Media Placement Strategy, Media Planning and Media Buying Services Single Framework Agreement was to provide the Contracting Authority with a full-service content strategy, media planning and media buying service across all traditional and emerging media channels, full service digital solutions (display, mobile, paid search, search engine optimisation and social media), content planning, benchmarking data solutions and reporting (the ‘Service’), whilst providing value for the taxpayer.
The successful tenderer will be required to adopt a strategic approach to media planning and buying requirements for the Contracting Authority. Like many universities, the Contracting Authority communicates with a diverse range of audiences, from prospective students to prospective research participants to a range of global stakeholders, which is a very competitive marketplace.
Show more
Total value of the procurement (excluding VAT): EUR 2 500 000 💰
Description
Description of the procurement:
“The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy,...”
Description of the procurement
The Contracting Authority requires a media placement strategy, media planning and media buying service provider who will:
• Deliver the content strategy, media planning, media buying and reporting of fully integrated campaigns for the Contracting Authority and its wider communities,
• Ensure the process from strategy development to implementation for each campaign is focused on achievement of agreed Key Performance Indicators.
• Implement content media and media buying plans successfully and,
• Deliver an innovative and world-class media buying and advisory service that is fully integrated across all channels, with best practice, data-driven communications to achieve the Contracting Authority’s goals (see below for detailed service requirements).
Show more Award criteria
Quality criterion (name): Methodology for delivering the service
Quality criterion (weighting): 35%
Quality criterion (name): Quality and Balance of Proposed resources
Quality criterion (weighting): 20%
Quality criterion (name): Proposals relating to Added Value Services
Quality criterion (weighting): 5%
Quality criterion (name): Quality of Proposals relating to Tender Exercises No. 1 and No. 2
Quality criterion (weighting): 10%
Price (weighting): 30%
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2021/S 164-431308
Award of contract
1️⃣
Contract Number: 1
Title:
“Media Placement Strategy, Media Planning and Media Buying Services for NUI Galway”
Date of conclusion of the contract: 2022-05-11 📅
Information about tenders
Number of tenders received: 1
Number of tenders received from SMEs: 1
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 1
Number of tenders received by electronic means: 1
Name and address of the contractor
Name: Mammoth
National registration number: GB7957372 70
Postal address: Sinclair House, Royal Ave,
Postal town: Belfast
Postal code: BT1 1EX
Country: United Kingdom 🇬🇧
E-mail: heidi@mammoth.tv📧
Region: Northern Ireland 🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 2 500 000 💰
Total value of the contract/lot: EUR 2 500 000 💰
Source: OJS 2022/S 113-319204 (2022-06-09)