Media Buying Services

Cork City Council

We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to:
• understand target audiences in all the target markets;
• advise on the best way to target potential markets;
• design and production of advertising, where required;
• liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals;
• provide general media insights and statistics, as required;
• assess ad-hoc media promotions, as required;
• Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.

Deadline

The time limit for receipt of tenders was 2021-08-03. The procurement was published on 2021-07-01.

Who? What? Where?
Procurement history
Date Document
2021-07-01 Contract notice
2021-07-28 Additional information
Contract notice (2021-07-01)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: CCC 057 2021
Short description:
We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to: • understand target audiences in all the target markets; • advise on the best way to target potential markets; • design and production of advertising, where required; • liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals; • provide general media insights and statistics, as required; • assess ad-hoc media promotions, as required; • Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Business services: law, marketing, consulting, recruitment, printing and security 📦
Place of performance
NUTS region: Southern 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Regional or local authority
Awarding authority name: Cork City Council
Postal address: City Hall
Postal code: Co. Cork
Postal town: Cork
Contact
Internet address: http://www.corkcity.ie 🌏
E-mail: eamon_hayes@corkcity.ie 📧
Phone: +353 214924359 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=192421&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=192421&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2021-07-01 📅
Submission deadline: 2021-08-03 📅
Publication date: 2021-07-06 📅
Identifiers
Notice number: 2021/S 128-339706
OJ-S issue: 128

Object
Scope of the procurement
Short description:
We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to:
• understand target audiences in all the target markets;
• advise on the best way to target potential markets;
• design and production of advertising, where required;
• liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals;
• provide general media insights and statistics, as required;
• assess ad-hoc media promotions, as required;
• Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Estimated total value: 1 000 000 EUR 💰
Short description:
• demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Media formats will cover but may not be limited to:
• printed media formats (mainly statutory notices in weekly composite advertisements in Cork based media — this makes up the bulk of our advertising annually);
• radio (specific to Cork local radio campaigns);
• digital media (local and national — a growing emphasis);
• outdoor (local to Cork City - limited amount).
Estimated value excluding VAT: 1 000 000 EUR 💰
Duration: 24 months
Description of renewals: A further period of 24 months. Total maximum framework period of 48 months.
Place of performance
Main site or place of performance: Cork, Republic of Ireland.

Legal, economic, financial and technical information
Contract execution
Contract performance conditions: Per RFT

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months
Tender opening date: 2021-08-03 📅
Tender opening time: 12:00
Place: Cork City Council.
Award criteria
Quality criterion (name): Overall approach and methodology
Quality criterion (weighting): 20
Quality criterion (name): Technical merit and quality of proposed team for this framework
Contract management
Quality criterion (weighting): 10
Cost criterion (name): Cost
Cost criterion (weighting): 50

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Eamon Hayes
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/250 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=192421&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
Estimated timing for further notices: 48 months

Complementary information
Review body
Name: The High Court
Postal address: Four Courts, Inns Quay, Dublin 7
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886458 📞
E-mail: highcourtcentraloffice@courts.ie 📧
Body responsible for mediation procedures
Same as: Review body
Source: OJS 2021/S 128-339706 (2021-07-01)
Additional information (2021-07-28)
Object
Scope of the procurement
Short description:
We Require a supplier to Purchase media space on behalf of Cork City Council. Suppliers will be required to • Understand target audiences in all the target markets; • Advise on the best way to target potential markets; • Design and production of advertising, where required; • Liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals. • Provide general media insights and statistics, as required; • Assess ad-hoc media promotions, as required; • Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
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Notice metadata
Document type: Additional information
Common procurement vocabulary (CPV)
Code: Advertising film production 📦

Contracting authority
Identity
Postal code: Co.Cork
Contact
Phone: +353 0214924359 📞

Reference
Dates
Date dispatched: 2021-07-28 📅
Submission deadline: 2021-08-17 📅
Publication date: 2021-08-02 📅
Identifiers
Notice number: 2021/S 147-392276
Refers to notice: 2021/S 128-339706
OJ-S issue: 147
Additional information
Tender Deadline extended due to change in pricing doc.

Object
Scope of the procurement
Short description:
We Require a supplier to Purchase media space on behalf of Cork City Council. Suppliers will be required to
• Understand target audiences in all the target markets;
• Advise on the best way to target potential markets;
• Design and production of advertising, where required;
• Liaise with Cork City Council's Communications Unit to identify strategic
advertising opportunities in line with the Council's organisational goals.
• Provide general media insights and statistics, as required;
• Assess ad-hoc media promotions, as required;
• Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Source: OJS 2021/S 147-392276 (2021-07-28)
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