Media Buying Services for Public Information Notices and Recruitment Advertising for the Public Sector (MMP070F)

The Office of Government Procurement

The Services comprise Media Planning and Buying Services for Public Information Notices and Recruitment Advertising on behalf of the public sector. The framework will deliver a modern, value added service and will achieve measurable cost savings with no compromise on quality and effectiveness of advertising. The service will be responsive to individual framework clients’ unique needs and environment, while serving the best interest of each framework client respectively. It is anticipated that the service will commence in December 2021. Further details are set out in the RFT Appendix 1: Requirements and Specifications.

Deadline
The time limit for receipt of tenders was 2021-07-23. The procurement was published on 2021-06-11.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2021-06-11 Contract notice
2021-11-05 Contract award notice
Contract notice (2021-06-11)
Contracting authority
Name and addresses
Name: The Office of Government Procurement
National registration number: IE3229842HH
Postal address: 3A Mayor Street Upper
Postal town: Dublin 1. D01 PF72.
Postal code: Dublin
Country: Ireland 🇮🇪
Contact person: Tender Operations
Phone: +76 1008000 📞
E-mail: support@ogp.gov.ie 📧
Region: Éire/Ireland 🏙️
URL: http://www.ogp.gov.ie/ 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/351 🌏
Information about joint procurement
The contract is awarded by a central purchasing body
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=190770&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=190770&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title:
“Media Buying Services for Public Information Notices and Recruitment Advertising for the Public Sector (MMP070F) PROJ000007032”
Products/services: Advertising services 📦
Short description:
“The Services comprise Media Planning and Buying Services for Public Information Notices and Recruitment Advertising on behalf of the public sector. The...”    Show more
Estimated value excluding VAT: EUR 25 000 000 💰

1️⃣
Additional products/services: Advertising and marketing services 📦
Additional products/services: Advertising consultancy services 📦
Additional products/services: Advertising management services 📦
Additional products/services: Advertising campaign services 📦
Place of performance: Éire/Ireland 🏙️
Main site or place of performance: Dublin 1.
Description of the procurement:
“The Services comprise media planning and buying services for public information notices and recruitment advertising on behalf of the public sector. The...”    Show more
Award criteria
Quality criterion (name): Service management and delivery plan
Quality criterion (weighting): 1000
Quality criterion (name): Management reporting
Quality criterion (name): Quality and balance of the team
Quality criterion (weighting): 2000
Quality criterion (name): Response to sample campaign brief
Cost criterion (name): Price
Cost criterion (weighting): 4000
Scope of the procurement
Estimated total value excluding VAT: EUR 25 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 12
Information about options
Options
Description of options:
“The contracting authority reserves the right to extend the term for a period or periods of up to 12 months with a maximum of 3 such extension or extensions...”    Show more
Description
Additional information:
“The contracting authority reserves the right to extend the term for a period or periods of up to 12 months with a maximum of 3 such extension or extensions...”    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: Please consult the RFT documentation for this competition RFT 192103
Economic and financial standing
List and brief description of selection criteria: Please consult the RFT documentation for this competition RFT 192103
Conditions for participation
Please consult the RFT documentation for this competition RFT 192103
Technical and professional ability
List and brief description of selection criteria: Please consult the RFT documentation for this competition RFT 192103
Conditions for participation
Conditions for participation (technical and professional ability): Please consult the RFT documentation for this competition RFT 192103
Conditions related to the contract
Contract performance conditions: Please consult the RFT documentation for this competition RFT 192103

Procedure
Type of procedure
Open procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-07-23 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Conditions for opening of tenders: 2021-07-23 12:00 📅

Complementary information
Additional information

“The contracting authority reserves the right to extend the term for a period or periods of up to 12 months with a maximum of 3 such extension or extensions...”    Show more
Review body
Name: The High Court of Ireland
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18866000 📞
Review procedure
Precise information on deadline(s) for review procedures: Please consult your own legal advisors.
Source: OJS 2021/S 115-302253 (2021-06-11)
Contract award notice (2021-11-05)
Object
Scope of the procurement
Short description:
“The Services comprise Media Planning and Buying Services for Public Information Notices and Recruitment Advertising on behalf of the public sector. The...”    Show more
Total value of the procurement (excluding VAT): EUR 25 000 000 💰
Description
Main site or place of performance: Dublin 1
Description of the procurement:
“The Services comprise Media Planning and Buying Services for Public Information Notices and Recruitment Advertising on behalf of the public sector. The...”    Show more
Award criteria
Quality criterion (name): Service Management and Delivery Plan
Quality criterion (name): Management Reporting
Quality criterion (name): Quality and Balance of the Team
Quality criterion (name): Response to Sample Campaign Brief
Information about options
Description of options:
“The Contracting Authority reserves the right to extend the Term for a period or periods of up to 12 months with a maximum of 3 such extension or extensions...”    Show more
Description
Additional information:
“The Contracting Authority reserves the right to extend the Term for a period or periods of up to 12 months with a maximum of 3 such extension or extensions...”    Show more

Procedure
Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2021/S 115-302253

Award of contract

1️⃣
Contract Number: 1
Title:
“Media Buying Services for Public Information Notices and Recruitment Advertising for the Public Sector (MMP070F)”
Date of conclusion of the contract: 2021-11-04 📅
Information about tenders
Number of tenders received: 1
Number of tenders received by electronic means: 1
Name and address of the contractor
Name: Spark Foundry
National registration number: IE8299630C
Postal address: 3rd Floor, 1 Windmill Lane, Dublin Docklands
Postal town: Dublin
Postal code: D02 F206
Country: Ireland 🇮🇪
Phone: +353 16496400 📞
E-mail: sandra.alvarez@sparkfoundry.ie 📧
Region: Éire/Ireland 🏙️
URL: http://onecore.ie 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 25 000 000 💰

Complementary information
Additional information

“The Contracting Authority reserves the right to extend the Term for a period or periods of up to 12 months with a maximum of 3 such extension or extensions...”    Show more
Source: OJS 2021/S 218-574821 (2021-11-05)