We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to:
• understand target audiences in all the target markets;
• advise on the best way to target potential markets;
• design and production of advertising, where required;
• liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals;
• provide general media insights and statistics, as required;
• assess ad-hoc media promotions, as required;
• Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Deadline
The time limit for receipt of tenders was 2021-08-03.
The procurement was published on 2021-07-01.
Object Scope of the procurement
Title: Media Buying Services
CCC 057 2021
Products/services: Advertising and marketing services📦
Short description:
“We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to:
• understand target audiences in all the target...”
Short description
We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to:
• understand target audiences in all the target markets;
• advise on the best way to target potential markets;
• design and production of advertising, where required;
• liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals;
• provide general media insights and statistics, as required;
• assess ad-hoc media promotions, as required;
• Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Show more
Estimated value excluding VAT: EUR 1 000 000 💰
We require a supplier to purchase media space on behalf of Cork City Council. Suppliers will be required to:
• understand target audiences in all the target markets;
• advise on the best way to target potential markets;
• design and production of advertising, where required;
• liaise with Cork City Council's Communications Unit to identify strategic advertising opportunities in line with the Council's organisational goals;
• provide general media insights and statistics, as required;
• assess ad-hoc media promotions, as required;
• demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Media formats will cover but may not be limited to:
• printed media formats (mainly statutory notices in weekly composite advertisements in Cork based media — this makes up the bulk of our advertising annually);
• radio (specific to Cork local radio campaigns);
• digital media (local and national — a growing emphasis);
• outdoor (local to Cork City - limited amount).
Show more Award criteria
Quality criterion (name): Overall approach and methodology
Quality criterion (weighting): 20
Quality criterion (name): Technical merit and quality of proposed team for this framework
Quality criterion (name): Contract management
Quality criterion (weighting): 10
Cost criterion (name): Cost
Cost criterion (weighting): 50
Scope of the procurement
Estimated total value excluding VAT: EUR 1 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals: A further period of 24 months. Total maximum framework period of 48 months.
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions: Per RFT
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Procedure Type of procedure
Open procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-08-03
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Conditions for opening of tenders: 2021-08-03
12:00 📅
Conditions for opening of tenders (place): Cork City Council.
Complementary information Information about recurrence
This is a recurrent procurement ✅
Estimated timing for further notices to be published: 48 months
Information about electronic workflows
Electronic invoicing will be accepted
Electronic payment will be used
Review body
Name: The High Court
Postal address: Four Courts, Inns Quay, Dublin 7
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886458📞
E-mail: highcourtcentraloffice@courts.ie📧 Body responsible for mediation procedures
Name: The High Court
Postal address: Four Courts, Inns Quay, Dublin 7
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18886458📞
E-mail: highcourtcentraloffice@courts.ie📧
Source: OJS 2021/S 128-339706 (2021-07-01)
Additional information (2021-07-28) Contracting authority Name and addresses
Postal code: Co.Cork
Phone: +353 0214924359📞
Object Scope of the procurement
Short description:
“We Require a supplier to Purchase media space on behalf of Cork City Council. Suppliers will be required to
• Understand target audiences in all the target...”
Short description
We Require a supplier to Purchase media space on behalf of Cork City Council. Suppliers will be required to
• Understand target audiences in all the target markets;
• Advise on the best way to target potential markets;
• Design and production of advertising, where required;
• Liaise with Cork City Council's Communications Unit to identify strategic
advertising opportunities in line with the Council's organisational goals.
• Provide general media insights and statistics, as required;
• Assess ad-hoc media promotions, as required;
• Demonstrate effectiveness of media buying competitiveness through statistical analysis, industry performance and KPIs.
Complementary information Original notice reference
Notice number in the OJ S: 2021/S 128-339706
Changes Text to be corrected in the original notice
Section number: IV.2.2
Place of text to be modified: Time Limit of Receipt of Tenders
Old value
Date: 2021-08-03 📅
Time: 12:00
New value
Date: 2021-08-17 📅
Time: 12:00
Text to be corrected in the original notice
Section number: IV.2.7
Place of text to be modified: Condition of Opening Tender
Old value
Date: 2021-08-03 📅
Time: 12:00
New value
Date: 2021-08-17 📅
Time: 12:00
Other additional information
Tender Deadline extended due to change in pricing doc.
Source: OJS 2021/S 147-392276 (2021-07-28)