Digital Agency for B2C

Fáilte Ireland-National Tourism Development Authority

Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with streamlined front and back end systems. Fáilte Ireland now wants to appoint a single agency that is responsible for an optimised holistic digital journey, informed by detailed data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to ensure that Fáilte Ireland delivers a brilliant experience for visitors to our owned channels arriving through paid, owned and earned sources.
The services the Digital Agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.

Deadline
The time limit for receipt of tenders was 2021-02-24. The procurement was published on 2021-01-25.

Who?

What?

Where?

Procurement history
Date Document
2021-01-25 Contract notice
2021-03-10 Contract award notice
Contract notice (2021-01-25)
Contracting authority
Name and addresses
Name: Fáilte Ireland-National Tourism Development Authority
National registration number: N/a
Postal address: 88-95 Amiens Street
Postal town: Dublin 1
Country: Ireland 🇮🇪
Contact person: Procurement Unit
E-mail: procurement@failteireland.ie 📧
Region: Éire/Ireland 🏙️
URL: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=181703&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=181703&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title: Digital Agency for B2C DI/2021/01
Products/services: Marketing management consultancy services 📦
Short description:
“Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with...”    Show more
Estimated value excluding VAT: EUR 12 000 000 💰

1️⃣
Additional products/services: Advertising and marketing services 📦
Additional products/services: Marketing services 📦
Place of performance: Éire/Ireland 🏙️
Description of the procurement:
“Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 12 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
Information about the limits on the number of candidates to be invited
Maximum number: 5
Objective criteria for choosing the limited number of candidates:
“As per the qualification questionnaire available to download from www.etenders.gov.ie”

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: As stated in the QQ document available for downloading from www.etenders.gov.ie
Economic and financial standing
List and brief description of selection criteria: As stated in the QQ document available for downloading from www.etenders.gov.ie
Conditions for participation
As stated in the QQ document available for downloading from www.etenders.gov.ie
Technical and professional ability
List and brief description of selection criteria: As stated in the QQ document available for downloading from www.etenders.gov.ie
Conditions for participation
Conditions for participation (technical and professional ability): As stated in the QQ document available for downloading from www.etenders.gov.ie
Conditions related to the contract
Contract performance conditions: As stated in the QQ document available for downloading from www.etenders.gov.ie

Procedure
Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-02-24 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12

Complementary information
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
URL: www.courts.ie 🌏
Review procedure
Precise information on deadline(s) for review procedures:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”    Show more
Source: OJS 2021/S 020-046163 (2021-01-25)
Contract award notice (2021-03-10)
Object
Scope of the procurement
Short description:
“Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with...”    Show more
Description
Description of the procurement:
“Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months. As a result, we have delivered a new visitor-first ecosystem, with...”    Show more
Award criteria
Quality criterion (name): Did not achieve an outcome to reach Stage 2
Quality criterion (weighting): 0
Price (weighting): N/A see above

Procedure
Administrative information
Previous publication concerning this procedure: 2021/S 020-046163

Award of contract

1️⃣
Contract Number: 1
Title: Digital Agency for B2C
Information on non-award
Other reasons (discontinuation of procedure)
Source: OJS 2021/S 051-128967 (2021-03-10)