Digital Agencies

Fáilte Ireland-National Tourism Development Authority

Lot 1: Digital Agency for B2C
The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the digital agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.
Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years.

Deadline

The time limit for receipt of tenders was 2021-05-04. The procurement was published on 2021-03-23.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

• In the Company of Huskies

Who?

• Fáilte Ireland-National Tourism Development Authority

What?

Where?

• Éire/Ireland

Procurement history

Date	Document
2021-03-23	Contract notice
2021-07-12	Contract award notice

Contract notice (2021-03-23)
Object
Scope of the procurement
Title: Marketing management consultancy services
Reference number: DI/2021/03/04
Short description:
“Lot 1: Digital Agency for B2C The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class...”
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing management consultancy services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal town: Dublin 1
Contact
Internet address: http://www.failteireland.ie 🌏
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=185279&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=185279&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2021-03-23 📅
Submission deadline: 2021-05-04 📅
Publication date: 2021-03-26 📅
Identifiers
Notice number: 2021/S 060-151252
OJ-S issue: 60
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”

Additional information

1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;

4) Establishment of the framework will be subject to the approval of the competent authorities;

5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its solediscretion;

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time;

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return fully completed tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.

Object
Scope of the procurement
Short description:
“Lot 1: Digital Agency for B2C”

“The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to...”

Show more (7)

“The expected services the digital agency should provide will be principally:”

“• digital thought leadership and consultancy;”

“• omni-channel content planning, development, curation and implementation;”

“• social media community management;”

“• analytics, measurement and evaluation, reporting.”

“Lot 2: Digital Agency for B2B”

“Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all...”

Estimated total value: 16 000 000 EUR 💰
Title of the lot: Digital Agency for B2C
Lot number: 1
Short description:
“Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined and future proofed ecosystem....”

“The expected services the Digital Agency should provide will be principally:”
Estimated value excluding VAT: 12 000 000 EUR 💰
Duration: 60 months
Title of the lot: Digital Agency for B2B
Lot number: 2
Short description:
“Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all...”

“The agency will also be expected to deliver all omni-channel content and delivery across appropriate media channels.”

Show more (6)

“Key stakeholders are:”

“• domestic Industry/tourism businesses – up to 15 000 individual businesses from micro, to small, to medium to a few large tourism businesses;”

“• international industry partners – international conference and meeting organiser, international tourism businesses;”

“• government departments and other governing bodies;”

“• sectoral bodies – such as the Irish Hotel’s Federation, AVEA, and other Industry representative bodies;”

“• domestic media – press, TV, radio and digital.”

Estimated value excluding VAT: 4 000 000 EUR 💰
Duration: 36 months

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie”
Economic and financial standing:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie”
Minimum level(s) of standards:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie”
Technical and professional ability:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie”
Contract execution
Contract performance conditions:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie”

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2022-05-04 📅
Tender opening date: 2021-05-04 📅
Tender opening time: 12:00

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Sabrina Jones
Internet address: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=185279&B=ETENDERS_SIMPLE 🌏

Reference
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”

“2) This is the sole call for competition for this service;”

Show more (5)

“3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;”

“4) Establishment of the framework will be subject to the approval of the competent authorities;”

“5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process;...”

“6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded...”

“7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender...”

Complementary information
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
Internet address: www.courts.ie 🌏
Information about review deadlines:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”
Source: OJS 2021/S 060-151252 (2021-03-23)

Contract award notice (2021-07-12)
Object
Scope of the procurement
Short description:
“Lot 1: Digital Agency for B2C The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class...”
Total value of the procurement: 12 000 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal code: 1
Postal town: Dublin

Reference
Dates
Date dispatched: 2021-07-12 📅
Publication date: 2021-07-16 📅
Identifiers
Notice number: 2021/S 136-361790
Refers to notice: 2021/S 060-151252
OJ-S issue: 136
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”

Additional information

1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;

2) This is the sole call for competition for this service;

3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;

4) Establishment of the framework will be subject to the approval of the competent authorities;

5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;

6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time;

7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return fully completed tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.

Object
Scope of the procurement
Short description:
“The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to...”

“Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined and future proofed ecosystem....”

Show more (2)

“• domestic industry/tourism businesses – up to 15 000 individual businesses from micro, to small, to medium to a few large tourism businesses;”

“• government Departments and other governing bodies;”

Procedure
Award criteria
Quality criterion (name): Strategy to action
Quality criterion (weighting): 25
Quality criterion (name): Digital thought leadership
Quality criterion (weighting): 15
Quality criterion (name): Agency and team: capability and expertise
Quality criterion (weighting): 10
Quality criterion (name): Agile omnichannel production capability
Contract management
Quality criterion (weighting): 5
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 35
Quality criterion (name): Digital audit, data, insights
Future vision for B2B digital ecosystem
Quality criterion (weighting): 20

Award of contract
Date of contract conclusion: 2021-07-12 📅
Name: In the Company of Huskies
National registration number: 8286818W
Postal address: 4th Floor, Portview House, Thorncastle Street
Postal town: Dublin
Postal code: Dublin
Country: Ireland 🇮🇪
Phone: +353 16681529 📞
E-mail: jonathan.forrest@huskieagency.com 📧
Internet address: http://www.huskiesagency.com 🌏
Total value of the procurement: 12 000 000 EUR 💰
Information about tenders
Number of tenders received: 9

Reference
Additional information

“5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process;...”

Complementary information
Review body
Postal town: Dublin
Postal code: 7
Source: OJS 2021/S 136-361790 (2021-07-12)

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