Lot 1: Digital Agency for B2C
The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the digital agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.
Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years.
Deadline
The time limit for receipt of tenders was 2021-05-04.
The procurement was published on 2021-03-23.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Digital Agencies
DI/2021/03/04
Products/services: Marketing management consultancy services📦
Short description:
“Lot 1: Digital Agency for B2C
The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital...”
Short description
Lot 1: Digital Agency for B2C
The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the digital agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.
Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years.
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Estimated value excluding VAT: EUR 16 000 000 💰
Information about lots
Tenders may be submitted for all lots
1️⃣ Scope of the procurement
Title: Digital Agency for B2C
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising and marketing services📦
Additional products/services: Marketing services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“Lot 1: Digital Agency for B2C
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined...”
Description of the procurement
Lot 1: Digital Agency for B2C
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined and future proofed ecosystem. Fáilte Ireland now wants to appoint a single agency that will be responsible for the development and optimisation of holistic digital experiences, informed by data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 12 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
2️⃣ Scope of the procurement
Title: Digital Agency for B2B
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of...”
Description of the procurement
Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years. The objective is to develop a fully integrated and streamlined digital footprint based on best practice digital principles to achieve more efficient and aligned workflows and processes, leading to smarter resource and operational efficiencies and a better experience for all stakeholders.
The agency will also be expected to deliver all omni-channel content and delivery across appropriate media channels.
Key stakeholders are:
• domestic Industry/tourism businesses – up to 15 000 individual businesses from micro, to small, to medium to a few large tourism businesses;
• international industry partners – international conference and meeting organiser, international tourism businesses;
• government departments and other governing bodies;
• sectoral bodies – such as the Irish Hotel’s Federation, AVEA, and other Industry representative bodies;
• domestic media – press, TV, radio and digital.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 4 000 000 💰
Description
Duration: 36
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie” Economic and financial standing
List and brief description of selection criteria:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie” Conditions for participation
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie” Technical and professional ability
List and brief description of selection criteria:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie” Conditions for participation
Conditions for participation (technical and professional ability):
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie” Conditions related to the contract
Contract performance conditions:
“As stated in the Invitation to Tender document available for downloading from www.etenders.gov.ie”
Procedure Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2021-05-04
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender must be valid until: 2022-05-04 📅
Conditions for opening of tenders: 2021-05-04
12:00 📅
Complementary information Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information
“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its solediscretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return fully completed tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.
Show more Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Phone: +353 18886000📞
URL: www.courts.ie🌏 Review procedure
Precise information on deadline(s) for review procedures:
“The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010,...”
Precise information on deadline(s) for review procedures
The contracting authority will not conclude this contract to which a standstill period applies in accordance with Irish Statutory Instrument SI 130 of 2010, until after the expiry of the standstill period which commences on the day following the date of notification of concerned candidates and tenderers. The duration of the standstill period will be 14 calendar days where notifications are sent electronically or by fax and 16 calendar days where these are sent by any other means. The statutory instrument mentioned above provides that review procedures are available in the High Court to a person who has or has had an interest in obtaining the contract and alleges that he or she has been harmed or is at risk of being harmed by an infringement of the law in relation to that contract.
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Source: OJS 2021/S 060-151252 (2021-03-23)
Contract award notice (2021-07-12) Contracting authority Name and addresses
Postal town: Dublin
Postal code: 1
Object Scope of the procurement
Short description:
“Lot 1: Digital Agency for B2C
The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital...”
Short description
Lot 1: Digital Agency for B2C
The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.
Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years.
Show more
Total value of the procurement (excluding VAT): EUR 12 000 000 💰
Information about lots
This contract is divided into lots ✅ Description
Description of the procurement:
“Lot 1: Digital Agency for B2C
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined...”
Description of the procurement
Lot 1: Digital Agency for B2C
Fáilte Ireland has developed a new B2C Digital Ecosystem over the last 24 months, resulting in a new visitor-first streamlined and future proofed ecosystem. Fáilte Ireland now wants to appoint a single agency that will be responsible for the development and optimisation of holistic digital experiences, informed by data analytics and insights from owned channels as well as the wider Digital Ecosystem. The focus of the Digital agency will be to lead Fáilte Ireland on its continued journey to deliver a truly world-class digital experience for visitors to our owned channels arriving through owned, earned and paid sources.
The expected services the Digital Agency should provide will be principally:
• digital thought leadership and consultancy;
• omni-channel content planning, development, curation and implementation;
• social media community management;
• analytics, measurement and evaluation, reporting.
Show more Award criteria
Quality criterion (name): Strategy to action
Quality criterion (weighting): 25
Quality criterion (name): Digital thought leadership
Quality criterion (weighting): 15
Quality criterion (name): Agency and team: capability and expertise
Quality criterion (weighting): 10
Quality criterion (name): Agile omnichannel production capability
Quality criterion (name): Contract management
Quality criterion (weighting): 5
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 35
Description
Description of the procurement:
“Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of...”
Description of the procurement
Lot 2: Digital Agency for B2B
Fáilte Ireland want to appoint a dedicated B2B Digital Agency to partner with Fáilte Ireland in the mapping and delivery of all digital requirements for all our stakeholders. Fáilte Ireland is looking to implement a future facing digital strategy culminating in the transformation of its B2B Digital Eco System over the next few years. The objective is to develop a fully integrated and streamlined digital footprint based on best practice digital principles to achieve more efficient and aligned workflows and processes, leading to smarter resource and operational efficiencies and a better experience for all stakeholders.
The agency will also be expected to deliver all omni-channel content and delivery across appropriate media channels.
Key stakeholders are:
• domestic industry/tourism businesses – up to 15 000 individual businesses from micro, to small, to medium to a few large tourism businesses;
• international industry partners – international conference and meeting organiser, international tourism businesses;
• government Departments and other governing bodies;
• sectoral bodies – such as the Irish Hotel’s Federation, AVEA, and other Industry representative bodies;
• domestic media – press, TV, radio and digital.
Show more Award criteria
Quality criterion (name): Digital audit, data, insights
Quality criterion (name): Future vision for B2B digital ecosystem
Quality criterion (weighting): 20
Procedure Administrative information
Previous publication concerning this procedure: 2021/S 060-151252
Award of contract
1️⃣
Contract Number: 1
Lot Identification Number: 1
Title: Digital Agency for B2C
Date of conclusion of the contract: 2021-07-12 📅
Information about tenders
Number of tenders received: 9
Number of tenders received by electronic means: 9
Name and address of the contractor
Name: In the Company of Huskies
National registration number: 8286818W
Postal address: 4th Floor, Portview House, Thorncastle Street
Postal town: Dublin
Postal code: Dublin
Country: Ireland 🇮🇪
Phone: +353 16681529📞
E-mail: jonathan.forrest@huskieagency.com📧
Region: Éire/Ireland🏙️
URL: http://www.huskiesagency.com🌏
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 12 000 000 💰
2️⃣
Contract Number: 2
Lot Identification Number: 2
Title: Digital Agency for B2B
Information on non-award
No tenders or requests to participate were received or all were rejected
Complementary information Additional information
“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie)only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed(or not relayed) via third parties;
2) This is the sole call for competition for this service;
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers;
4) Establishment of the framework will be subject to the approval of the competent authorities;
5) If for any reason it is not possible to conclude the framework agreement with the designated successful tenderer emerging from this competitive process; or if having concluded the framework agreement the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to admit the next highest scoring tenderer to the framework on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time;
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of tender responses/questionnaires with missing or incomplete information. Therefore, tenderers/candidates are advised to ensure that they return fully completed tenders/questionnaires in order to avoid the risk of elimination from the competition at the evaluation/application stage.
Show more Review body
Postal town: Dublin
Postal code: 7
Source: OJS 2021/S 136-361790 (2021-07-12)