Water Safety Promotion Campaign

Irish Water Safety

Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.

Deadline

The time limit for receipt of tenders was 2020-02-27. The procurement was published on 2020-01-27.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2020-01-27 Contract notice
2020-05-01 Contract award notice
Contract notice (2020-01-27)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: IWS0120
Short description:
Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Open procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Irish Water Safety
Postal address: The Long Walk
Postal town: Galway
Contact
Internet address: http://www.watersafety.ie 🌏
E-mail: rogersweeney@iws.ie 📧
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=161309&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=161309&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2020-01-27 📅
Submission deadline: 2020-02-27 📅
Publication date: 2020-01-31 📅
Identifiers
Notice number: 2020/S 022-048718
OJ-S issue: 22

Object
Scope of the procurement
Estimated total value: 340 000 EUR 💰
Maximum number of lots per tenderer: 4
Title of the lot: Creative
Lot number: 1
Short description:
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns.
(a) complete redevelopment of Water Safety Ireland’s ‘Junior Aquatics Water Safety’ (JAWS) programme, direct mail and Sept launch;
(b) pre-summer school’s campaign;
(c) PR material for confs;
(d) NWSAW campaign (June 15-23);
(e) summer campaign;
(f) winter campaign;
(g) drownings abroad campaign.
Estimated value excluding VAT: 33 000 EUR 💰
Duration: 10 months
Description of renewals: Contracts will be assessed regularly with the possibility of further renewals.
Title of the lot: Production
Lot number: 2
Short description:
All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including
But not limited to:
— radio production: voice talent, music licensing and studio hire,
— video production: filming, editing, animation, motion graphics, talent fees, music licensing,
— print production: print management, all print costs, including direct mail, print fulfilment and data handling,
— digital production: build of all digital assets, animated digital ads, social image posts,
— photography: still photography, talent fees, licensing,
— stock photography/video: purchasing and/or production of any required stock imagery or video,
— image retouching: any post production work required.
Estimated value excluding VAT: 61 000 EUR 💰
Title of the lot: Digital advertising
Lot number: 3
Short description:
General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google Ads Search: set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: set up and manage Google Display Network Display and YouTube campaigns.
Social media ads: set up and manage social media advertising campaigns.
Estimated value excluding VAT: 41 000 EUR 💰
Title of the lot: Media
Lot number: 4
Short description:
To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, radio, OOH, press and direct mail.
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Estimated value excluding VAT: 205 000 EUR 💰

Procedure
Legal basis: 32014L0024
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 10 months
Tender opening date: 2020-02-27 📅
Tender opening time: 12:00

Contracting authority
Identity
National registration number: 9595115S
Contact
Contact point: Roger Sweeney
Internet address: www.watersafety.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/519 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=161309&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
Estimated timing for further notices:
Contracts will be assessed at the end of contract periods with the possibility of further renewals.

Complementary information
Review body
Name: Water Safety Ireland
Postal address: The Long Walk
Postal town: Galway
Postal code: H91 F602
Country: Ireland 🇮🇪
E-mail: rogersweeney@iws.ie 📧
Internet address: www.watersafety.ie 🌏
Source: OJS 2020/S 022-048718 (2020-01-27)
Contract award notice (2020-05-01)
Object
Scope of the procurement
Total value of the procurement: 340 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2020-05-01 📅
Publication date: 2020-05-06 📅
Identifiers
Notice number: 2020/S 088-210540
Refers to notice: 2020/S 022-048718
OJ-S issue: 88

Object
Scope of the procurement
Short description:
To Include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns:
(a) complete redevelopment of Water Safety Ireland’s ‘Junior Aquatics Water Safety’ (JAWS) programme, direct mail and sept launch;
(b) pre summer school’s campaign;
(d) NWSAW campaign (June 15 – 23);
Must cover all production costs for all media across all campaigns including but not limited to:
• radio production: voice talent, music licensing and studio hire;
• video production: filming, editing, animation, motion graphics, talent fees, music licensing;
• print production: print management, all print costs, including direct mail, print fulfilment and data handling;
• digital production: build of all digital assets, animated digital ads, social image posts;
• photography: still photography, talent fees, licensing;
• stock photography/video: purchasing and/or production of any required stock imagery or video;
• image retouching: any post production work required.
Title of the lot: Digital Advertising
Short description:
Google ads search: set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press and Direct Mail.
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Procedure
Award criteria
Quality criterion (name): Relevance
Quality criterion (weighting): 20
Quality criterion (name): Experience
Quality criterion (weighting): 30
Quality criterion (name): Innovation
Quality criterion (weighting): 10
Quality criterion (name): Feasibility
Skills and resources
Price (weighting): Pass/fail

Award of contract
Date of contract conclusion: 2020-04-03 📅
Name: Watson Creative Ltd
National registration number: 3371541NH
Postal address: Suite 3, Kilcolgan Business Center
Postal town: Kilcolgan
Postal code: Galway
Country: Ireland 🇮🇪
Phone: +353 91776726 📞
E-mail: john@watsoncreative.ie 📧
Internet address: http://www.watsoncreative.ie 🌏
Total value of the procurement: 33 000 EUR 💰
61 000 EUR 💰
Name: Buckley DME Ltd. T/A Digital Marketing Expert
National registration number: 3636271JH
Postal address: 16 Ashdale Gardens, Terenure
Postal town: Dublin 6W
Postal code: D6W YW84
E-mail: info@digitalmarketingexpert.ie 📧
Internet address: http://www.digitalmarketingexpert.ie 🌏
Total value of the procurement: 41 000 EUR 💰
Name: The Media Farm
National registration number: IE7545361K
Postal address: Hardwood, Killoran
Postal town: Ballinasloe
E-mail: cathal@onthemediafarm.com 📧
Total value of the procurement: 205 000 EUR 💰
Information about tenders
Number of tenders received: 8
Source: OJS 2020/S 088-210540 (2020-05-01)
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Region:
Éire/Ireland Ireland
Suppliers:
Buckley DME Ltd. T/A Digital Marketing Expert The Media Farm Watson Creative Ltd
Products/services:
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