Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.
Deadline
The time limit for receipt of tenders was 2020-02-27.
The procurement was published on 2020-01-27.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Water Safety Promotion Campaign
IWS0120
Products/services: Advertising and marketing services📦
Short description:
“Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety...”
Short description
Water Safety Ireland, a statutory body, a voluntary organisation and a registered charity established to promote drowning prevention water safety initiatives in Ireland wishes to invite tenders for the supply of services that will develop and raise public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. The tender will involve the development of the associated creative, production and broadcast elements.
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Estimated value excluding VAT: EUR 340 000 💰
Information about lots
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 4
1️⃣ Scope of the procurement
Title: Creative
Title
Lot Identification Number: 1
Description
Additional products/services: Marketing services📦
Additional products/services: Design consultancy services📦
Additional products/services: Advertising and marketing services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns.
(a) complete...”
Description of the procurement
To include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns.
(a) complete redevelopment of Water Safety Ireland’s ‘Junior Aquatics Water Safety’ (JAWS) programme, direct mail and Sept launch;
(b) pre-summer school’s campaign;
(c) PR material for confs;
(d) NWSAW campaign (June 15-23);
(e) summer campaign;
(f) winter campaign;
(g) drownings abroad campaign.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 33 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 10
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals: Contracts will be assessed regularly with the possibility of further renewals.
Information about variants
Variants will be accepted ✅
2️⃣ Scope of the procurement
Title: Production
Title
Lot Identification Number: 2
Description
Description of the procurement:
“All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including
But...”
Description of the procurement
All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including
But not limited to:
— radio production: voice talent, music licensing and studio hire,
— video production: filming, editing, animation, motion graphics, talent fees, music licensing,
— print production: print management, all print costs, including direct mail, print fulfilment and data handling,
— digital production: build of all digital assets, animated digital ads, social image posts,
— photography: still photography, talent fees, licensing,
— stock photography/video: purchasing and/or production of any required stock imagery or video,
— image retouching: any post production work required.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 61 000 💰
3️⃣ Scope of the procurement
Title: Digital advertising
Title
Lot Identification Number: 3
Description
Description of the procurement:
“General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to...”
Description of the procurement
General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google Ads Search: set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: set up and manage Google Display Network Display and YouTube campaigns.
Social media ads: set up and manage social media advertising campaigns.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 41 000 💰
4️⃣ Scope of the procurement
Title: Media
Title
Lot Identification Number: 4
Description
Description of the procurement:
“To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and...”
Description of the procurement
To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, radio, OOH, press and direct mail.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 205 000 💰
Procedure Type of procedure
Open procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2020-02-27
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 10
Conditions for opening of tenders: 2020-02-27
12:00 📅
Complementary information Information about recurrence
This is a recurrent procurement ✅
Estimated timing for further notices to be published:
“Contracts will be assessed at the end of contract periods with the possibility of further renewals.” Review body
Name: Water Safety Ireland
Postal address: The Long Walk
Postal town: Galway
Postal code: H91 F602
Country: Ireland 🇮🇪
E-mail: rogersweeney@iws.ie📧
URL: www.watersafety.ie🌏
Source: OJS 2020/S 022-048718 (2020-01-27)
Contract award notice (2020-05-01) Object Scope of the procurement
Total value of the procurement (excluding VAT): EUR 340 000 💰
Information about lots
This contract is divided into lots ✅ Description
Description of the procurement:
“To Include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns:
(a) complete...”
Description of the procurement
To Include all creative concepts, creative direction, art direction, graphic design, copywriting and project management across all campaigns:
(a) complete redevelopment of Water Safety Ireland’s ‘Junior Aquatics Water Safety’ (JAWS) programme, direct mail and sept launch;
(b) pre summer school’s campaign;
(c) PR material for confs;
(d) NWSAW campaign (June 15 – 23);
(e) summer campaign;
(f) winter campaign;
(g) drownings abroad campaign.
Show more Award criteria
Quality criterion (name): Relevance
Quality criterion (weighting): 20
Quality criterion (name): Experience
Quality criterion (weighting): 30
Quality criterion (name): Innovation
Quality criterion (weighting): 10
Quality criterion (name): Feasibility
Quality criterion (name): Skills and resources
Price (weighting): Pass/fail
Description
Description of the procurement:
“All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including but...”
Description of the procurement
All print, radio production, film production and digital asset production:
Must cover all production costs for all media across all campaigns including but not limited to:
• radio production: voice talent, music licensing and studio hire;
• video production: filming, editing, animation, motion graphics, talent fees, music licensing;
• print production: print management, all print costs, including direct mail, print fulfilment and data handling;
• digital production: build of all digital assets, animated digital ads, social image posts;
• photography: still photography, talent fees, licensing;
• stock photography/video: purchasing and/or production of any required stock imagery or video;
• image retouching: any post production work required.
Show more Scope of the procurement
Title: Digital Advertising
Description
Description of the procurement:
“General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to...”
Description of the procurement
General:
Provide digital marketing expertise and consultancy services to Water Safety Ireland. Leverage the various options in online advertising to maximise exposure for WSI to the right target audience, within the allocated budgets.
Detail:
Google ads search: set up and manage search campaigns in a paid Google ads account and Google Grants (free account).
Display/YouTube: set up and manage Google Display Network Display and YouTube campaigns.
Social media ads: set up and manage social media advertising campaigns.
Show more
Description of the procurement:
“To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and...”
Description of the procurement
To supply the broadcast elements that will promote a public awareness of drowning prevention initiatives and help change the culture, attitudes and behaviours at our aquatic environments so that they are enjoyed with confidence and safety. Elements include the planning and purchasing of media space through a suite of broadcast platforms including but not limited to TV, Radio, OOH, Press and Direct Mail.
Procedure Administrative information
Previous publication concerning this procedure: 2020/S 022-048718
Award of contract
1️⃣
Contract Number: 1
Title: Creative
Date of conclusion of the contract: 2020-04-03 📅
Information about tenders
Number of tenders received: 8
Number of tenders received by electronic means: 8
Name and address of the contractor
Name: Watson Creative Ltd
National registration number: 3371541NH
Postal address: Suite 3, Kilcolgan Business Center
Postal town: Kilcolgan
Postal code: Galway
Country: Ireland 🇮🇪
Phone: +353 91776726📞
E-mail: john@watsoncreative.ie📧
Region: Éire/Ireland🏙️
URL: http://www.watsoncreative.ie🌏
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 33 000 💰
2️⃣
Contract Number: 2
Title: Production
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 61 000 💰
3️⃣
Contract Number: 3
Title: Digital advertising
Name and address of the contractor
Name: Buckley DME Ltd. T/A Digital Marketing Expert
National registration number: 3636271JH
Postal address: 16 Ashdale Gardens, Terenure
Postal town: Dublin 6W
Postal code: D6W YW84
E-mail: info@digitalmarketingexpert.ie📧
URL: http://www.digitalmarketingexpert.ie🌏 Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 41 000 💰
4️⃣
Contract Number: 4
Title: Media
Name and address of the contractor
Name: The Media Farm
National registration number: IE7545361K
Postal address: Hardwood, Killoran
Postal town: Ballinasloe
E-mail: cathal@onthemediafarm.com📧 Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 205 000 💰
Source: OJS 2020/S 088-210540 (2020-05-01)