Media and Creative
IDA Ireland
IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire);
3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).
The time limit for receipt of tenders was 2020-09-25. The procurement was published on 2020-08-26.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What? Where?
Procurement history
| Date | Document |
|---|---|
| 2020-08-26 | Contract notice |
| 2021-02-02 | Contract award notice |
Contract notice (2020-08-26)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: Media Creative Services 2020
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for: 3.1) Lot 1 Strategic and...”
Show more
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Advertising services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: IDA Ireland
Postal address: Three Park Place, Hatch Street Upper
Postal town: Dublin 2
Contact
Internet address: https://www.idaireland.com 🌏
E-mail: ben.counihan@ida.ie 📧
Phone: +353 16034000 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=172600&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=172600&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2020-08-26 📅
Submission deadline: 2020-09-25 📅
Publication date: 2020-08-31 📅
Identifiers
Notice number: 2020/S 168-407348
OJ-S issue: 168
Object
Scope of the procurement
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:”
“3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire);”
“3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).”
Estimated total value: 12 000 000 EUR 💰
Maximum number of lots per tenderer: 2
Information about lots:
“Lot 1 and Lot 2”
Title of the lot: Strategic and Creative Services
Lot number: 1
Short description:
“To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded...”
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Estimated value excluding VAT: 1 500 000 EUR 💰
Duration: 60 months
Title of the lot: Media Planning and Buying Services
Lot number: 2
Short description:
“To provide a professional service partner to work with IDA Ireland capable of:”
“• understanding target audiences in all the target markets;”
“• advising on the best way to target potential investors;”
“• recommending media strategies to optimize and refine the media spend in each market;”
“• purchasing media space on behalf of IDA Ireland; and”
“• shaping global media strategies and coordinating best practice across markets;”
“• providing fully integrated media strategy, planning and cost-effective buying.”
Estimated value excluding VAT: 10 000 000 EUR 💰
Procedure
Legal basis: 32014L0024
Number of participants to be contemplated: 2
Justification for the framework agreement:
“To ensure continuity of supply”
Justification for framework agreement duration over four years:
“To ensure continuity of supply”
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 6 months
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Ben Counihan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/240 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=172600&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: IDA Ireland
Postal address: Three Park Place, Hatch Street
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: ben.counihan@ida.ie 📧
Internet address: https://www.idaireland.com/ 🌏
Source: OJS 2020/S 168-407348 (2020-08-26)
Object
Scope of the procurement
Title: Advertising and marketing services
Reference number: Media Creative Services 2020
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for: 3.1) Lot 1 Strategic and...”
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Advertising services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: IDA Ireland
Postal address: Three Park Place, Hatch Street Upper
Postal town: Dublin 2
Contact
Internet address: https://www.idaireland.com 🌏
E-mail: ben.counihan@ida.ie 📧
Phone: +353 16034000 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=172600&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=172600&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2020-08-26 📅
Submission deadline: 2020-09-25 📅
Publication date: 2020-08-31 📅
Identifiers
Notice number: 2020/S 168-407348
OJ-S issue: 168
Object
Scope of the procurement
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:”
“3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire);”
Show more (1)
“3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).”
Maximum number of lots per tenderer: 2
Information about lots:
“Lot 1 and Lot 2”
Title of the lot: Strategic and Creative Services
Lot number: 1
Short description:
“To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded...”
Estimated value excluding VAT: 1 500 000 EUR 💰
Duration: 60 months
Title of the lot: Media Planning and Buying Services
Lot number: 2
Short description:
“To provide a professional service partner to work with IDA Ireland capable of:”
“• understanding target audiences in all the target markets;”
Show more (5)
“• advising on the best way to target potential investors;”
“• recommending media strategies to optimize and refine the media spend in each market;”
“• purchasing media space on behalf of IDA Ireland; and”
“• shaping global media strategies and coordinating best practice across markets;”
“• providing fully integrated media strategy, planning and cost-effective buying.”
Procedure
Legal basis: 32014L0024
Number of participants to be contemplated: 2
Justification for the framework agreement:
“To ensure continuity of supply”
Justification for framework agreement duration over four years:
“To ensure continuity of supply”
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 6 months
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Ben Counihan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/240 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=172600&B=ETENDERS_SIMPLE 🌏
Complementary information
Review body
Name: IDA Ireland
Postal address: Three Park Place, Hatch Street
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: ben.counihan@ida.ie 📧
Internet address: https://www.idaireland.com/ 🌏
Source: OJS 2020/S 168-407348 (2020-08-26)
Contract award notice (2021-02-02)
Object
Scope of the procurement
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for: — Lot 1 Strategic and Creative...”
Show more
Total value of the procurement: 22 000 000 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Reference
Dates
Date dispatched: 2021-02-02 📅
Publication date: 2021-02-05 📅
Identifiers
Notice number: 2021/S 025-061743
Refers to notice: 2020/S 168-407348
OJ-S issue: 25
Object
Scope of the procurement
Short description:
“— Lot 1 Strategic and Creative Services (Appendix A of Questionnaire),”
“— Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).”
“To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded...”
Show more
“• providing fully integrated media strategy, planning and cost-effective buying s”
Procedure
Award criteria
Quality criterion (name): Proposals for delivery of a communications strategy and creative campaign
Quality criterion (weighting): 35
Quality criterion (name): Technical merit and balance of team proposed
Quality criterion (weighting): 20
Quality criterion (name): Contract management methodology
Quality criterion (weighting): 10
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 35
Quality criterion (name): Proposals for delivery of media strategy and plans
Quality criterion (weighting): 30
Cost criterion (name): Commission for negotiated media spend
Cost criterion (weighting): 1650
Cost criterion (name): Commission for other services
Cost criterion (weighting): 450
Cost criterion (name): KPI holdback for PRIP
Cost criterion (weighting): 150
Cost criterion (name): Media Costs
Cost criterion (weighting): 1750
Award of contract
Date of contract conclusion: 2021-01-15 📅
Name: BBDO Dublin
Postal address: 17 Gilford Road Sandymount
Postal town: Dublin 4
Country: Ireland 🇮🇪
Date of contract conclusion: 2020-12-04 📅
Name: Zenith Optimedia Ireland
Postal town: 1 WML Dublin 2 Dublin Ireland
Information about tenders
Number of tenders received: 10
3
Source: OJS 2021/S 025-061743 (2021-02-02)
Object
Scope of the procurement
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for: — Lot 1 Strategic and Creative...”
Total value of the procurement: 22 000 000 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Reference
Dates
Date dispatched: 2021-02-02 📅
Publication date: 2021-02-05 📅
Identifiers
Notice number: 2021/S 025-061743
Refers to notice: 2020/S 168-407348
OJ-S issue: 25
Object
Scope of the procurement
Short description:
“— Lot 1 Strategic and Creative Services (Appendix A of Questionnaire),”
“— Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).”
Show more (2)
“To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded...”
“• providing fully integrated media strategy, planning and cost-effective buying s”
Procedure
Award criteria
Quality criterion (name): Proposals for delivery of a communications strategy and creative campaign
Quality criterion (weighting): 35
Quality criterion (name): Technical merit and balance of team proposed
Quality criterion (weighting): 20
Quality criterion (name): Contract management methodology
Quality criterion (weighting): 10
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 35
Quality criterion (name): Proposals for delivery of media strategy and plans
Quality criterion (weighting): 30
Cost criterion (name): Commission for negotiated media spend
Cost criterion (weighting): 1650
Cost criterion (name): Commission for other services
Cost criterion (weighting): 450
Cost criterion (name): KPI holdback for PRIP
Cost criterion (weighting): 150
Cost criterion (name): Media Costs
Cost criterion (weighting): 1750
Award of contract
Date of contract conclusion: 2021-01-15 📅
Name: BBDO Dublin
Postal address: 17 Gilford Road Sandymount
Postal town: Dublin 4
Country: Ireland 🇮🇪
Date of contract conclusion: 2020-12-04 📅
Name: Zenith Optimedia Ireland
Postal town: 1 WML Dublin 2 Dublin Ireland
Information about tenders
Number of tenders received: 10
3
Source: OJS 2021/S 025-061743 (2021-02-02)
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