IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire);
3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).
Deadline
The time limit for receipt of tenders was 2020-09-25.
The procurement was published on 2020-08-26.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Media and Creative
Media Creative Services 2020
Products/services: Advertising and marketing services📦
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1) Lot 1 Strategic and...”
Short description
IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
3.1) Lot 1 Strategic and Creative Services (Appendix A of Questionnaire);
3.2) Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).
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Estimated value excluding VAT: EUR 12 000 000 💰
Information about lots
Tenders may be submitted for all lots
Maximum number of lots that may be awarded to one tenderer: 2
Scope of the procurement
The contracting authority reserves the right to award contracts combining the following lots or groups of lots: Lot 1 and Lot 2
1️⃣ Scope of the procurement
Title: Strategic and Creative Services
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising services📦
Additional products/services: Advertising management services📦
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded...”
Description of the procurement
To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 1 500 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
2️⃣ Scope of the procurement
Title: Media Planning and Buying Services
Title
Lot Identification Number: 2
Description
Description of the procurement:
“To provide a professional service partner to work with IDA Ireland capable of:
• understanding target audiences in all the target markets;
• advising on the...”
Description of the procurement
To provide a professional service partner to work with IDA Ireland capable of:
• understanding target audiences in all the target markets;
• advising on the best way to target potential investors;
• recommending media strategies to optimize and refine the media spend in each market;
• purchasing media space on behalf of IDA Ireland; and
• shaping global media strategies and coordinating best practice across markets;
• providing fully integrated media strategy, planning and cost-effective buying.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 10 000 000 💰
Legal, economic, financial and technical information Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Procedure Type of procedure
Restricted procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with several operators
Description
Envisaged maximum number of participants to the framework agreement: 2
In the case of framework agreements, provide justification for any duration exceeding 8 years: To ensure continuity of supply
Administrative information
Time limit for receipt of tenders or requests to participate: 2020-09-25
12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 6
Complementary information Review body
Name: IDA Ireland
Postal address: Three Park Place, Hatch Street
Postal town: Dublin
Country: Ireland 🇮🇪
E-mail: ben.counihan@ida.ie📧
URL: https://www.idaireland.com/🌏
Source: OJS 2020/S 168-407348 (2020-08-26)
Contract award notice (2021-02-02) Object Scope of the procurement
Short description:
“IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
— Lot 1 Strategic and Creative...”
Short description
IDA Ireland proposes to engage in a competitive process for the establishment of two single-party framework agreements for:
— Lot 1 Strategic and Creative Services (Appendix A of Questionnaire),
— Lot 2 Media Planning and Buying Services (Appendix B of Questionnaire).
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Total value of the procurement (excluding VAT): EUR 22 000 000 💰
Information about lots
This contract is divided into lots ✅ Description
Description of the procurement:
“To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded...”
Description of the procurement
To provide a professional service partner competent to respond to a marketing brief and develop a strategic direction and a consequent creative branded advertising and communications to promote Ireland as a location for foreign direct investment
Show more Award criteria
Quality criterion (name): Proposals for delivery of a communications strategy and creative campaign
Quality criterion (weighting): 35
Quality criterion (name): Technical merit and balance of team proposed
Quality criterion (weighting): 20
Quality criterion (name): Contract management methodology
Quality criterion (weighting): 10
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 35
Description
Description of the procurement:
“To provide a professional service partner to work with IDA Ireland capable of:
• understanding target audiences in all the target markets;
• advising on the...”
Description of the procurement
To provide a professional service partner to work with IDA Ireland capable of:
• understanding target audiences in all the target markets;
• advising on the best way to target potential investors;
• recommending media strategies to optimize and refine the media spend in each market;
• purchasing media space on behalf of IDA Ireland; and
• shaping global media strategies and coordinating best practice across markets;
• providing fully integrated media strategy, planning and cost-effective buying s
Show more Award criteria
Quality criterion (name): Proposals for delivery of media strategy and plans
Quality criterion (weighting): 30
Cost criterion (name): Commission for negotiated media spend
Cost criterion (weighting): 1650
Cost criterion (name): Commission for other services
Cost criterion (weighting): 450
Cost criterion (name): KPI holdback for PRIP
Cost criterion (weighting): 150
Cost criterion (name): Media Costs
Cost criterion (weighting): 1750
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2020/S 168-407348
Award of contract
1️⃣
Contract Number: 1
Title: Strategic and Creative Services
Date of conclusion of the contract: 2021-01-15 📅
Information about tenders
Number of tenders received: 10
Name and address of the contractor
Name: BBDO Dublin
Postal address: 17 Gilford Road Sandymount
Postal town: Dublin 4
Country: Ireland 🇮🇪
Region: Éire/Ireland🏙️
The contractor is an SME ✅ Information on value of the contract/lot (excluding VAT)
Currency code: EUR 💰
Lowest offer: 500000.00
Highest offer: 2000000.00
2️⃣
Contract Number: 2
Title: Media Planning and Buying Services
Date of conclusion of the contract: 2020-12-04 📅
Information about tenders
Number of tenders received: 3
Name and address of the contractor
Name: Zenith Optimedia Ireland
Postal town: 1 WML Dublin 2 Dublin Ireland
Information on value of the contract/lot (excluding VAT)
Currency code: EUR 💰
Lowest offer: 20000000.00
Highest offer: 40000000.00
Source: OJS 2021/S 025-061743 (2021-02-02)