Strategic and Creative Service (Lot 1), Media Buying (Lot 2), Combined Strategic and Media Buying (Lot 3)
Limerick City and County Council
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
The time limit for receipt of tenders was 2019-02-19. The procurement was published on 2019-01-28.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
- โข CORE
- โข M&C Saatchi (UK) Ltd
- โข Advertising services โบ Advertising campaign services
- โข Advertising services โบ Advertising consultancy services
- โข Advertising services โบ Advertising management services
- โข Northern and Western โบ West
Procurement history
| Date | Document |
|---|---|
| 2019-01-28 | Contract notice |
| 2019-11-12 | Contract award notice |
Contract notice (2019-01-28)
Object
Scope of the procurement
Title: Advertising services
Short description:
Notice metadata
Original language: English ๐ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services ๐ฆ
Additional CPV: Advertising and marketing services ๐ฆ
Place of performance
NUTS region: West ๐๏ธ
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland ๐ฎ๐ช
Awarding authority type: Regional or local authority
Awarding authority name: Limerick City and County Council
Postal address: Merchant's Quay
Postal code: Co.Limerick
Postal town: Limerick
Contact
Internet address: https://www.limerick.ie/council ๐
E-mail: info@greenville.ie ๐ง
Phone: +353 14020114 ๐
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐
Reference
Dates
Date dispatched: 2019-01-28 ๐
Submission deadline: 2019-02-19 ๐
Publication date: 2019-01-31 ๐
Identifiers
Notice number: 2019/S 022-048062
OJ-S issue: 22
Additional information
Object
Scope of the procurement
Short description:
Estimated total value: 1 100 000 EUR ๐ฐ
Title of the lot: Strategic and Creative Services
Lot number: 1
Short description:
Estimated value excluding VAT: 500 000 EUR ๐ฐ
Duration: 24 months
Description of renewals:
Title of the lot: Media Buying Services
Lot number: 2
Short description:
Estimated value excluding VAT: 600 000 EUR ๐ฐ
Description of renewals:
Lot number: 3
Short description:
Estimated value excluding VAT: 1 100 000 EUR ๐ฐ
Place of performance
Main site or place of performance: Limerick.
Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As per pre-qualification questionnaire.
Contract execution
Contract performance conditions: As per tender documents.
Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
Accelerated procedure: Urgent requirement in order to put brand in place.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2019-03-01 ๐
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Tender validity period: 12 months
Contracting authority
Identity
National registration number: 3267368TH
Contact
Contact point: Marian Regan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432 ๐
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐
Reference
Additional information
Complementary information
Review body
Name: The High Court
Postal address: Four Courts
Postal town: Dublin
Country: Ireland ๐ฎ๐ช
Source: OJS 2019/S 022-048062 (2019-01-28)
Object
Scope of the procurement
Title: Advertising services
Short description:
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
Show more
Original language: English ๐ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services ๐ฆ
Additional CPV: Advertising and marketing services ๐ฆ
Place of performance
NUTS region: West ๐๏ธ
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland ๐ฎ๐ช
Awarding authority type: Regional or local authority
Awarding authority name: Limerick City and County Council
Postal address: Merchant's Quay
Postal code: Co.Limerick
Postal town: Limerick
Contact
Internet address: https://www.limerick.ie/council ๐
E-mail: info@greenville.ie ๐ง
Phone: +353 14020114 ๐
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐
Reference
Dates
Date dispatched: 2019-01-28 ๐
Submission deadline: 2019-02-19 ๐
Publication date: 2019-01-31 ๐
Identifiers
Notice number: 2019/S 022-048062
OJ-S issue: 22
Additional information
1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement.
2) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4) This is the sole call for competition for this service.
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6) Contract award will be subject to the approval of the competent authorities.
7) The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
8) It will be a condition of award that candidates are tax compliant.
9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time.
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words โor equivalentโ will always be appended.
12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
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Object
Scope of the procurement
Short description:
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
Title of the lot: Strategic and Creative Services
Lot number: 1
Short description:
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire):
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
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โ understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
โ producing high quality creative advertising and communications campaigns for use in all appropriate media,
โ identifying and isolating tactical moments that may be used to Limerickโs advantage,
โ mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
โ recommending media strategies to optimise and refine the media spend in each market,
โ measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years.
Duration: 24 months
Description of renewals:
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
Lot number: 2
Short description:
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire):
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
โ understanding target audiences in all the target markets,
โ advising on the best way to target potential markets,
โ purchasing media space on behalf of Limerick City and County Council, and
โ media formats will cover
โโ TV,
โโ radio,
โโ outdoor,
โโ digital media (a growing emphasis),
โโ printed media formats (very small amounts).
The media budget is approximately 300 000 EUR per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
Description of renewals:
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
Title of the lot: Combined Strategic Creative and Media Buying
Lot number: 3
Short description:
Lot 3: Combined โ Strategic and Creative Services and Media Buying Services:
To provide the combined requirements as set out in Lots 1 and 2 above.
Place of performance
Main site or place of performance: Limerick.
Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As per pre-qualification questionnaire.
Contract execution
Contract performance conditions: As per tender documents.
Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
As set out in the pre-qualification questionnaire.
As er the pre-qualification questionnaire.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2019-03-01 ๐
Languages in which tenders or requests to participate may be submitted: English ๐ฃ๏ธ
Tender validity period: 12 months
Contracting authority
Identity
National registration number: 3267368TH
Contact
Contact point: Marian Regan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432 ๐
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐
Reference
Additional information
1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement.
Show more
2) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
Show more
3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4) This is the sole call for competition for this service.
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6) Contract award will be subject to the approval of the competent authorities.
7) The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
Show more
8) It will be a condition of award that candidates are tax compliant.
9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Show more
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
Show more
10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time.
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words โor equivalentโ will always be appended.
Show more
12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
Show more
Complementary information
Review body
Name: The High Court
Postal address: Four Courts
Postal town: Dublin
Country: Ireland ๐ฎ๐ช
Source: OJS 2019/S 022-048062 (2019-01-28)
Contract award notice (2019-11-12)
Object
Scope of the procurement
Short description:
Total value of the procurement: 2 200 000 EUR ๐ฐ
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Postal address: Merchant's Quay, Co. Limerick
Reference
Dates
Date dispatched: 2019-11-12 ๐
Publication date: 2019-11-15 ๐
Identifiers
Notice number: 2019/S 221-542732
Refers to notice: 2019/S 022-048062
OJ-S issue: 221
Object
Scope of the procurement
Short description:
Place of performance
Main site or place of performance: Limerick
Procedure
Award criteria
Quality criterion (name): Technical merit of team proposed
Quality criterion (weighting): 20 %
Quality criterion (name): Methodology for delivery of the service addressing the scope of services
Quality criterion (weighting): 25 %
Quality criterion (name): Contract management proposals
Quality criterion (weighting): 15 %
Quality criterion (name): Value add/innovation and originality
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 20 %
Quality criterion (name): Cost transparency/buying guarantees
Quality criterion (weighting): 10 %
30 %
Quality criterion (name): Contract management
Understanding of the brief/value add
Variable quality criteria
Quality criterion (weighting): 80 %
Award of contract
Date of contract conclusion: 2019-06-06 ๐
Name: M&C Saatchi (UK) Ltd
Postal address: 36 Golden Square
Postal town: London
Postal code: W1F 9EE
Country: United Kingdom ๐ฌ๐ง
London ๐๏ธ
Total value of the procurement: 1 000 000 EUR ๐ฐ
Date of contract conclusion: 2019-06-19 ๐
Name: Core
Postal address: 1 Windmill Lane
Postal town: Dublin
Postal code: D02 F 206
Country: Ireland ๐ฎ๐ช
Dublin ๐๏ธ
Total value of the procurement: 1 200 000 EUR ๐ฐ
Information about tenders
Number of tenders received: 5
3
Complementary information
Review body
Internet address: http://www.courts.ie ๐
Source: OJS 2019/S 221-542732 (2019-11-12)
Object
Scope of the procurement
Short description:
The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots.
โ Lot 1: Strategic and Creative Services,
โ Lot 2: Media Buying Services,
โ Lot 3: Combined Strategic and Creative and Media Buying Services.
Show more
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Postal address: Merchant's Quay, Co. Limerick
Reference
Dates
Date dispatched: 2019-11-12 ๐
Publication date: 2019-11-15 ๐
Identifiers
Notice number: 2019/S 221-542732
Refers to notice: 2019/S 022-048062
OJ-S issue: 221
Object
Scope of the procurement
Short description:
The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots.
โ Lot 1: Strategic and Creative Services,
โ Lot 2: Media Buying Services,
โ Lot 3: Combined Strategic and Creative and Media Buying Services.
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire)
โ understanding each of the markets from where Limerick draws its investors, visitors, students and residents and developing and refining strategies for the different sector propositions,
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire)
โ purchasing media space on behalf of Limerick City and County Council and media formats will cover,
โ TV,
โ radio,
โ outdoor,
โ digital media (a growing emphasis),
โ printed media formats (very small amounts).
Lot 3: Combined โ Strategic and Creative Services and Media Buying services.
Main site or place of performance: Limerick
Procedure
Award criteria
Quality criterion (name): Technical merit of team proposed
Quality criterion (weighting): 20 %
Quality criterion (name): Methodology for delivery of the service addressing the scope of services
Quality criterion (weighting): 25 %
Quality criterion (name): Contract management proposals
Quality criterion (weighting): 15 %
Quality criterion (name): Value add/innovation and originality
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 20 %
Quality criterion (name): Cost transparency/buying guarantees
Quality criterion (weighting): 10 %
30 %
Quality criterion (name): Contract management
Understanding of the brief/value add
Variable quality criteria
Quality criterion (weighting): 80 %
Award of contract
Date of contract conclusion: 2019-06-06 ๐
Name: M&C Saatchi (UK) Ltd
Postal address: 36 Golden Square
Postal town: London
Postal code: W1F 9EE
Country: United Kingdom ๐ฌ๐ง
London ๐๏ธ
Total value of the procurement: 1 000 000 EUR ๐ฐ
Date of contract conclusion: 2019-06-19 ๐
Name: Core
Postal address: 1 Windmill Lane
Postal town: Dublin
Postal code: D02 F 206
Country: Ireland ๐ฎ๐ช
Dublin ๐๏ธ
Total value of the procurement: 1 200 000 EUR ๐ฐ
Information about tenders
Number of tenders received: 5
3
Complementary information
Review body
Internet address: http://www.courts.ie ๐
Source: OJS 2019/S 221-542732 (2019-11-12)
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