Strategic and Creative Service (Lot 1), Media Buying (Lot 2), Combined Strategic and Media Buying (Lot 3)

Limerick City and County Council

The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.

Deadline

The time limit for receipt of tenders was 2019-02-19. The procurement was published on 2019-01-28.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2019-01-28 Contract notice
2019-11-12 Contract award notice
Contract notice (2019-01-28)
Object
Scope of the procurement
Title: Advertising services
Short description:
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots. Lot 1: Strategic and Creative Services; Lot 2: Media Buying Services; Lot 3: Combined Strategic and Creative and Media Buying Services. Please refer to the pre-qualification questionnaire for more information.
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Notice metadata
Original language: English ๐Ÿ—ฃ๏ธ
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising services ๐Ÿ“ฆ
Additional CPV: Advertising and marketing services ๐Ÿ“ฆ
Place of performance
NUTS region: West ๐Ÿ™๏ธ

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Awarding authority type: Regional or local authority
Awarding authority name: Limerick City and County Council
Postal address: Merchant's Quay
Postal code: Co.Limerick
Postal town: Limerick
Contact
Internet address: https://www.limerick.ie/council ๐ŸŒ
E-mail: info@greenville.ie ๐Ÿ“ง
Phone: +353 14020114 ๐Ÿ“ž
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐ŸŒ
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Dates
Date dispatched: 2019-01-28 ๐Ÿ“…
Submission deadline: 2019-02-19 ๐Ÿ“…
Publication date: 2019-01-31 ๐Ÿ“…
Identifiers
Notice number: 2019/S 022-048062
OJ-S issue: 22
Additional information
1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement. 2) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties. 3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying. 4) This is the sole call for competition for this service. 5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers. 6) Contract award will be subject to the approval of the competent authorities. 7) The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement. 8) It will be a condition of award that candidates are tax compliant. 9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion. Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period. 10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time. 11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words โ€œor equivalentโ€ will always be appended. 12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
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Object
Scope of the procurement
Short description:
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
Estimated total value: 1 100 000 EUR ๐Ÿ’ฐ
Title of the lot: Strategic and Creative Services
Lot number: 1
Short description:
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire):
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
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โ€” understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
โ€” producing high quality creative advertising and communications campaigns for use in all appropriate media,
โ€” identifying and isolating tactical moments that may be used to Limerickโ€™s advantage,
โ€” mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
โ€” recommending media strategies to optimise and refine the media spend in each market,
โ€” measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years.
Estimated value excluding VAT: 500 000 EUR ๐Ÿ’ฐ
Duration: 24 months
Description of renewals:
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
Title of the lot: Media Buying Services
Lot number: 2
Short description:
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire):
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
โ€” understanding target audiences in all the target markets,
โ€” advising on the best way to target potential markets,
โ€” purchasing media space on behalf of Limerick City and County Council, and
โ€” media formats will cover
โ€”โ€” TV,
โ€”โ€” radio,
โ€”โ€” outdoor,
โ€”โ€” digital media (a growing emphasis),
โ€”โ€” printed media formats (very small amounts).
The media budget is approximately 300 000 EUR per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
Estimated value excluding VAT: 600 000 EUR ๐Ÿ’ฐ
Description of renewals:
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
Title of the lot: Combined Strategic Creative and Media Buying
Lot number: 3
Short description:
Lot 3: Combined โ€” Strategic and Creative Services and Media Buying Services:
To provide the combined requirements as set out in Lots 1 and 2 above.
Estimated value excluding VAT: 1 100 000 EUR ๐Ÿ’ฐ
Place of performance
Main site or place of performance: Limerick.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As per pre-qualification questionnaire.
Contract execution
Contract performance conditions: As per tender documents.

Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
As set out in the pre-qualification questionnaire.
As er the pre-qualification questionnaire.
Accelerated procedure: Urgent requirement in order to put brand in place.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2019-03-01 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender validity period: 12 months

Contracting authority
Identity
National registration number: 3267368TH
Contact
Contact point: Marian Regan
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/103432 ๐ŸŒ
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=141385&B=ETENDERS_SIMPLE ๐ŸŒ

Reference
Additional information
1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement.
Show more
2) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
Show more
3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4) This is the sole call for competition for this service.
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6) Contract award will be subject to the approval of the competent authorities.
7) The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
Show more
8) It will be a condition of award that candidates are tax compliant.
9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Show more
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
Show more
10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time.
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words โ€œor equivalentโ€ will always be appended.
Show more
12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
Show more

Complementary information
Review body
Name: The High Court
Postal address: Four Courts
Postal town: Dublin
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Source: OJS 2019/S 022-048062 (2019-01-28)
Contract award notice (2019-11-12)
Object
Scope of the procurement
Short description:
The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots. โ€” Lot 1: Strategic and Creative Services, โ€” Lot 2: Media Buying Services, โ€” Lot 3: Combined Strategic and Creative and Media Buying Services.
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Total value of the procurement: 2 200 000 EUR ๐Ÿ’ฐ
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal address: Merchant's Quay, Co. Limerick

Reference
Dates
Date dispatched: 2019-11-12 ๐Ÿ“…
Publication date: 2019-11-15 ๐Ÿ“…
Identifiers
Notice number: 2019/S 221-542732
Refers to notice: 2019/S 022-048062
OJ-S issue: 221

Object
Scope of the procurement
Short description:
The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots.
โ€” Lot 1: Strategic and Creative Services,
โ€” Lot 2: Media Buying Services,
โ€” Lot 3: Combined Strategic and Creative and Media Buying Services.
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire)
โ€” understanding each of the markets from where Limerick draws its investors, visitors, students and residents and developing and refining strategies for the different sector propositions,
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire)
โ€” purchasing media space on behalf of Limerick City and County Council and media formats will cover,
โ€” TV,
โ€” radio,
โ€” outdoor,
โ€” digital media (a growing emphasis),
โ€” printed media formats (very small amounts).
Lot 3: Combined โ€“ Strategic and Creative Services and Media Buying services.
Place of performance
Main site or place of performance: Limerick

Procedure
Award criteria
Quality criterion (name): Technical merit of team proposed
Quality criterion (weighting): 20 %
Quality criterion (name): Methodology for delivery of the service addressing the scope of services
Quality criterion (weighting): 25 %
Quality criterion (name): Contract management proposals
Quality criterion (weighting): 15 %
Quality criterion (name): Value add/innovation and originality
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 20 %
Quality criterion (name): Cost transparency/buying guarantees
Quality criterion (weighting): 10 %
30 %
Quality criterion (name): Contract management
Understanding of the brief/value add
Variable quality criteria
Quality criterion (weighting): 80 %

Award of contract
Date of contract conclusion: 2019-06-06 ๐Ÿ“…
Name: M&C Saatchi (UK) Ltd
Postal address: 36 Golden Square
Postal town: London
Postal code: W1F 9EE
Country: United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง
London ๐Ÿ™๏ธ
Total value of the procurement: 1 000 000 EUR ๐Ÿ’ฐ
Date of contract conclusion: 2019-06-19 ๐Ÿ“…
Name: Core
Postal address: 1 Windmill Lane
Postal town: Dublin
Postal code: D02 F 206
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Dublin ๐Ÿ™๏ธ
Total value of the procurement: 1 200 000 EUR ๐Ÿ’ฐ
Information about tenders
Number of tenders received: 5
3

Complementary information
Review body
Internet address: http://www.courts.ie ๐ŸŒ
Source: OJS 2019/S 221-542732 (2019-11-12)