The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
Deadline
The time limit for receipt of tenders was 2019-02-19.
The procurement was published on 2019-01-28.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title:
“Strategic and Creative Service (Lot 1), Media Buying (Lot 2), Combined Strategic and Media Buying (Lot 3)”
Products/services: Advertising services📦
Short description:
“The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following...”
Short description
The Contracting Authority proposes to engage in a competitive process for the establishment of a Framework Agreement (1 or 2) on the basis of the following lots.
Lot 1: Strategic and Creative Services;
Lot 2: Media Buying Services;
Lot 3: Combined Strategic and Creative and Media Buying Services.
Please refer to the pre-qualification questionnaire for more information.
Show more
Estimated value excluding VAT: EUR 1 100 000 💰
Information about lots
Tenders may be submitted for all lots
1️⃣ Scope of the procurement
Title: Strategic and Creative Services
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising and marketing services📦
Additional products/services: Advertising consultancy services📦
Additional products/services: Advertising management services📦
Additional products/services: Advertising campaign services📦
Place of performance: West🏙️
Main site or place of performance: Limerick.
Description of the procurement:
“Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire):
To provide a professional service partner to work with Limerick City and County...”
Description of the procurement
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire):
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
— understanding each of the markets from where Limerick draws its investors, visitors, students and residents, and developing and refining strategies for the different sector propositions,
— producing high quality creative advertising and communications campaigns for use in all appropriate media,
— identifying and isolating tactical moments that may be used to Limerick’s advantage,
— mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
— recommending media strategies to optimise and refine the media spend in each market,
— measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 500 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals:
“The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to...”
Description of renewals
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
Show more Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates: As set out in the pre-qualification questionnaire.
2️⃣ Scope of the procurement
Title: Media Buying Services
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire):
To provide a professional service partner to work with Limerick City and Council capable...”
Description of the procurement
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire):
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
— understanding target audiences in all the target markets,
— advising on the best way to target potential markets,
— purchasing media space on behalf of Limerick City and County Council, and
— media formats will cover
—— TV,
—— radio,
—— outdoor,
—— digital media (a growing emphasis),
—— printed media formats (very small amounts).
The media budget is approximately 300 000 EUR per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 600 000 💰
Description
Description of renewals:
“The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to...”
Description of renewals
The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the framework agreement may extend beyond the date of expiry of the agreement.
3️⃣ Scope of the procurement
Title: Combined Strategic Creative and Media Buying
Title
Lot Identification Number: 3
Description
Place of performance: Éire/Ireland🏙️
Description of the procurement:
“Lot 3: Combined — Strategic and Creative Services and Media Buying Services:
To provide the combined requirements as set out in Lots 1 and 2 above.” Scope of the procurement
Estimated total value excluding VAT: EUR 1 100 000 💰
Information about the limits on the number of candidates to be invited
Objective criteria for choosing the limited number of candidates: As er the pre-qualification questionnaire.
Legal, economic, financial and technical information Conditions for participation
List and brief description of conditions: As per pre-qualification questionnaire.
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions: As per tender documents.
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract
Procedure Type of procedure
Restricted procedure
Accelerated procedure: Urgent requirement in order to put brand in place.
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2019-02-19
12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2019-03-01 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12
Complementary information Additional information
“1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the...”
1) The estimated total value of purchases pursuant to the framework agreement (Lots 1 and 2 combined) is in the region of 1 100 000 EUR (incl. VAT) over the lifetime of the agreement. It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement.
2) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties.
3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying.
4) This is the sole call for competition for this service.
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers.
6) Contract award will be subject to the approval of the competent authorities.
7) The maximum duration of the Framework Agreement will be for two (2) years, with the option to extend the agreement by a further two (2) years subject to satisfactory annual review of performance. For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement.
8) It will be a condition of award that candidates are tax compliant.
9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer based on the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
Likewise, if having awarded a contract under the framework, the Framework Member cannot, for whatever reason, deliver the required services to the satisfaction of the Contracting Authority; the Contracting Authority reserves the right to terminate the contract and their membership of the framework and to award the contract and framework membership by mutual agreement to the next highest-ranked tenderer on foot of the original procedure based on the terms advertised, at any time during the framework agreement tender validity period.
10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time.
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent” will always be appended.
12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
Show more Review body
Name: The High Court
Postal address: Four Courts
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2019/S 022-048062 (2019-01-28)
Contract award notice (2019-11-12) Contracting authority Name and addresses
Postal address: Merchant's Quay, Co. Limerick
Object Scope of the procurement
Short description:
“The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following...”
Short description
The contracting authority proposed engagement in a competitive process for the establishment of a framework agreement (1 or 2) on the basis of the following lots.
— Lot 1: Strategic and Creative Services,
— Lot 2: Media Buying Services,
— Lot 3: Combined Strategic and Creative and Media Buying Services.
Show more
Total value of the procurement (excluding VAT): EUR 2 200 000 💰
Information about lots
This contract is divided into lots ✅ Description
Description of the procurement:
“Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire)
To provide a professional service partner to work with Limerick City and County...”
Description of the procurement
Lot 1: Strategic and Creative Services (Section 1 and 2 of Questionnaire)
To provide a professional service partner to work with Limerick City and County Council, competent to respond to the overarching brand strategy and develop strategic direction and a consequent creative branded advertising approach to promote Limerick as a location for tourism, education and foreign direct investment including, but not limited to:
— understanding each of the markets from where Limerick draws its investors, visitors, students and residents and developing and refining strategies for the different sector propositions,
— producing high quality creative advertising and communications campaigns for use in all appropriate media,
— identifying and isolating tactical moments that may be used to Limerick’s advantage,
— mapping phases of activity in conjunction with Limerick City and County Council and the media buying agency,
— recommending media strategies to optimise and refine the media spend in each market,
— measuring and optimising the performance of communications against goals.
The successful agency will be required to deliver output which is flexible and useable in all markets and across all media.
The budget for this service is in the region of 250 000 EUR per annum, however this is not a guarantee of the budget for future years
Show more Award criteria
Quality criterion (name): Technical merit of team proposed
Quality criterion (weighting): 20 %
Quality criterion (name): Methodology for delivery of the service addressing the scope of services
Quality criterion (weighting): 25 %
Quality criterion (name): Contract management proposals
Quality criterion (weighting): 15 %
Quality criterion (name): Value add/innovation and originality
Cost criterion (name): Ultimate cost
Cost criterion (weighting): 20 %
Description
Main site or place of performance: Limerick
Description of the procurement:
“Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire)
To provide a professional service partner to work with Limerick City and Council capable of,...”
Description of the procurement
Lot 2: Media Buying Services (Section 1 and 3 of Questionnaire)
To provide a professional service partner to work with Limerick City and Council capable of, but not limited to:
— understanding target audiences in all the target markets,
— advising on the best way to target potential markets,
— purchasing media space on behalf of Limerick City and County Council and media formats will cover,
— TV,
— radio,
— outdoor,
— digital media (a growing emphasis),
— printed media formats (very small amounts).
The media budget is approximately 300 000 EUR per annum across all markets and media types. However, this is not a guarantee of the budget for future years.
Show more Award criteria
Quality criterion (name): Cost transparency/buying guarantees
Quality criterion (weighting): 10 %
Quality criterion (weighting): 30 %
Quality criterion (name): Contract management
Quality criterion (name): Understanding of the brief/value add
Description
Description of the procurement:
“Lot 3: Combined – Strategic and Creative Services and Media Buying services.
To provide the combined requirements as set out in Lots 1 and 2 above.” Award criteria
Quality criterion (name): Variable quality criteria
Quality criterion (weighting): 80 %
Procedure Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2019/S 022-048062
Award of contract
1️⃣
Contract Number: 1
Title: Strategic and Creative Services
Date of conclusion of the contract: 2019-06-06 📅
Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 5
Name and address of the contractor
Name: M&C Saatchi (UK) Ltd
Postal address: 36 Golden Square
Postal town: London
Postal code: W1F 9EE
Country: United Kingdom 🇬🇧
Region: London 🏙️
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 1 000 000 💰
2️⃣
Contract Number: 2
Title: Media Buying Services
Date of conclusion of the contract: 2019-06-19 📅
Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 2
Number of tenders received from tenderers from other EU Member States: 1
Number of tenders received by electronic means: 3
Name and address of the contractor
Name: Core
Postal address: 1 Windmill Lane
Postal town: Dublin
Postal code: D02 F 206
Country: Ireland 🇮🇪
Region: Dublin🏙️ Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 1 200 000 💰
3️⃣
Contract Number: 3
Title: Combined Strategic Creative and Media Buying
Information on non-award
No tenders or requests to participate were received or all were rejected
Complementary information Review body
URL: http://www.courts.ie🌏
Source: OJS 2019/S 221-542732 (2019-11-12)