RFI Responders are asked to respond to one or more of the following 4 lots:
Lot 1: Media Planning and Buying for Dublin, Cork and ARI:
— the development of media strategies and plans,
— purchasing and reporting of online (programmatic display and social) and offline media channels,
— quarterly share of voice reports and competitor analysis,
— ongoing media market updates.
Lot 2: Creative Services for Dublin and ARI:
— activation of current creative assets,
— development of new creative assets as appropriate.
Lot 3: Digital Communications for Dublin, Cork and ARI
— development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design.
Lot 4: Management of Search for Dublin, Cork and ARI
— search engine optimisation/organic search,
— management of paid search and paid social, reporting and analytics.
Deadline
The time limit for receipt of tenders was 2018-11-15.
The procurement was published on 2018-10-15.
Object Scope of the procurement
Title: Provision of Creative Services, Media and Digital
P14663
Products/services: Advertising and marketing services📦
Short description:
“RFI Responders are asked to respond to one or more of the following 4 lots:
Lot 1: Media Planning and Buying for Dublin, Cork and ARI:
— the development of...”
Short description
RFI Responders are asked to respond to one or more of the following 4 lots:
Lot 1: Media Planning and Buying for Dublin, Cork and ARI:
— the development of media strategies and plans,
— purchasing and reporting of online (programmatic display and social) and offline media channels,
— quarterly share of voice reports and competitor analysis,
— ongoing media market updates.
Lot 2: Creative Services for Dublin and ARI:
— activation of current creative assets,
— development of new creative assets as appropriate.
Lot 3: Digital Communications for Dublin, Cork and ARI
— development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design.
Lot 4: Management of Search for Dublin, Cork and ARI
— search engine optimisation/organic search,
— management of paid search and paid social, reporting and analytics.
Show more Information about lots
Tenders may be submitted for all lots
1️⃣ Scope of the procurement
Title: Lot 1: Media Planning and Buying for Dublin, Cork and ARI
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising services📦
Additional products/services: Advertising consultancy services📦
Additional products/services: Advertising management services📦
Additional products/services: Advertising campaign services📦
Additional products/services: Marketing services📦
Additional products/services: Marketing management consultancy services📦
Place of performance: Éire/Ireland🏙️
Main site or place of performance: Dublin
Description of the procurement:
“Lot :1 Media Planning and Buying for Dublin, Cork and ARI
— the development of media strategies and plans,
— purchasing and reporting of online...”
Description of the procurement
Lot :1 Media Planning and Buying for Dublin, Cork and ARI
— the development of media strategies and plans,
— purchasing and reporting of online (programmatic display and social) and offline media channels,
— quarterly share of voice reports and competitor analysis,
— ongoing media market updates.
Show more Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 2 700 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 60
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal ✅ Description
Description of renewals: Due for renewal in 60 months time.
2️⃣ Scope of the procurement
Title: Lot 2: Creative Services for Dublin and ARI
Title
Lot Identification Number: 2
Description
Description of the procurement:
“Lot 2: Creative Services for Dublin and ARI
— activation of current creative assets,
— development of new creative assets as appropriate.” Scope of the procurement
Estimated total value excluding VAT: EUR 4 000 000 💰
3️⃣ Scope of the procurement
Title: Lot 3: Digital Communications for Dublin, Cork and ARI
Title
Lot Identification Number: 3
Description
Description of the procurement:
“Lot 3: Digital Communications for Dublin, Cork and ARI
— development of digital plans, digital creative and campaign management for email, sms, social, rich...”
Description of the procurement
Lot 3: Digital Communications for Dublin, Cork and ARI
— development of digital plans, digital creative and campaign management for email, sms, social, rich media display advertising and web landing page design.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 1 500 000 💰
4️⃣ Scope of the procurement
Title: Lot 4: Management of Search for Dublin, Cork and ARI
Title
Lot Identification Number: 4
Description
Description of the procurement:
“Lot 4: Management of Search for Dublin, Cork and ARI
— search engine optimisation/organic search,
— management of paid search and paid social, reporting and...”
Description of the procurement
Lot 4: Management of Search for Dublin, Cork and ARI
— search engine optimisation/organic search,
— management of paid search and paid social, reporting and analytics.
Show more Scope of the procurement
Estimated total value excluding VAT: EUR 680 000 💰
Procedure Type of procedure
Negotiated procedure with prior call for competition
Administrative information
Time limit for receipt of tenders or requests to participate: 2018-11-15
12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2019-01-15 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender must be valid until: 2019-05-01 📅
Complementary information Information about recurrence
This is a recurrent procurement ✅ Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Review body
Name: DAA plc
Postal address: Dubin Airport
Postal town: Dublin
Country: Latvia 🇱🇻
Source: OJS 2018/S 202-460700 (2018-10-15)