Provision of Creative Advertising Services
National Transport Authority
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
— Through TV,
— Radio (local and national),
— Press (local and national),
— Out Of Home (small and large format),
— Digital (In Apps, on mobile and desktop), and
— Social Media.
Strategic and Creative Advertising
— Advising NTA and its constituent businesses on marketing and advertising strategy,
— Provide information on how best to target our diverse audiences,
— Providing creative design and production services, including digital,
— Advising on appropriate marketing mix strategy, and
— Running “below-the-line” promotions.
The time limit for receipt of tenders was 2019-01-23. The procurement was published on 2018-12-17.
SuppliersThe following suppliers are mentioned in award decisions or other procurement documents:
Who? What?- • Advertising and marketing services › Marketing services
- • Advertising services › Advertising campaign services
- • Advertising services › Advertising consultancy services
- • Advertising services › Advertising management services
- • Advertising services › Aeral advertising services
- • Advertising, propaganda and information film and video-tape production › Advertising film production
- • Photographic services › Advertising photography services
- • Trade-advertising material, commercial catalogues and manuals › Advertising material
Procurement history
| Date | Document |
|---|---|
| 2018-12-17 | Contract notice |
| 2019-10-14 | Contract award notice |
Contract notice (2018-12-17)
Object
Scope of the procurement
Title: Advertising and marketing services
Short description:
Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Advertising material 📦
Place of performance
NUTS region: Dublin 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: National or federal Agency/Office
Awarding authority name: National Transport Authority
Postal address: Dun Scéine, Iveagh Court, Harcourt Lane
Postal code: D02WT20
Postal town: Dublin 2
Contact
Internet address: https://www.nationaltransport.ie/ 🌏
E-mail: procurement@nationaltransport.ie 📧
Phone: +353 18798300 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2018-12-17 📅
Submission deadline: 2019-01-23 📅
Publication date: 2018-12-20 📅
Identifiers
Notice number: 2018/S 245-561333
OJ-S issue: 245
Additional information
Object
Scope of the procurement
Short description:
Duration: 24 months
Description of renewals:
Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As set out in the procurement documents.
Contract execution
Contract performance conditions: As set out in the procurement documents.
Procedure
Legal basis: 32014L0024
Maximum number of candidates: 4
Objective criteria for choosing the limited number of candidates:
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2019-08-21 📅
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Daniel Coen
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE 🌏
Reference
Additional information
Estimated timing for further notices: 48 Months
Complementary information
Review body
Name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Postal town: Dublin
Postal code: D7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
E-mail: highcourtcentraloffice@courts.ie 📧
Fax: +353 18886125 📠
Internet address: http://www.courts.ie 🌏
Information about review deadlines:
Object
Scope of the procurement
Title: Advertising and marketing services
Short description:
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
— Through TV,
— Radio (local and national),
— Press (local and national),
— Out Of Home (small and large format),
— Digital (In Apps, on mobile and desktop), and
— Social Media.
Strategic and Creative Advertising
— Advising NTA and its constituent businesses on marketing and advertising strategy,
— Provide information on how best to target our diverse audiences,
— Providing creative design and production services, including digital,
— Advising on appropriate marketing mix strategy, and
— Running “below-the-line” promotions.
Show more
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising and marketing services 📦
Additional CPV: Advertising material 📦
Place of performance
NUTS region: Dublin 🏙️
Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender
Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: National or federal Agency/Office
Awarding authority name: National Transport Authority
Postal address: Dun Scéine, Iveagh Court, Harcourt Lane
Postal code: D02WT20
Postal town: Dublin 2
Contact
Internet address: https://www.nationaltransport.ie/ 🌏
E-mail: procurement@nationaltransport.ie 📧
Phone: +353 18798300 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE 🌏
Reference
Dates
Date dispatched: 2018-12-17 📅
Submission deadline: 2019-01-23 📅
Publication date: 2018-12-20 📅
Identifiers
Notice number: 2018/S 245-561333
OJ-S issue: 245
Additional information
The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
Show more
Object
Scope of the procurement
Short description:
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
— Through TV,
— Radio (local and national),
— Press (local and national),
— Out Of Home (small and large format),
— Digital (In Apps, on mobile and desktop), and
— Social Media.
Strategic and Creative Advertising
— Advising NTA and its constituent businesses on marketing and advertising strategy,
— Provide information on how best to target our diverse audiences,
— Providing creative design and production services, including digital,
— Advising on appropriate marketing mix strategy, and
— Running “below-the-line” promotions.
The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the Information Memorandum, and to increase understanding of the programme outlined in the Information Memorandum, as well as other initiatives that arise from time to time.
Show more
A more detailed spec will be available at Invitation to Tender Stage. The Authority reserves the right to award the contract to one tenderer as part of stage 2 of this Tender competition.
Description of renewals:
The period of the Contract will be for an initial period of 2 years. If the services provided are deemed to be satisfactory the contract may be renewed twice by the Authority, at its sole discretion, with the renewal being for a period up to 12 months, for a total maximum contract duration of 4 years.
Show more
Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: As set out in the procurement documents.
Contract execution
Contract performance conditions: As set out in the procurement documents.
Procedure
Legal basis: 32014L0024
Maximum number of candidates: 4
Objective criteria for choosing the limited number of candidates:
Candidates will be checked to ensure that none of the grounds for exclusion are applicable to the candidate and to ensure that the candidate meets all of the pass/fail criteria stated in the procurement documents. Each of the remaining candidates will be awarded marks for their responses to weighted objective criteria questions set out in the procurement documents. Provided that there are sufficient numbers of qualified candidates, the four candidates awarded the highest marks will be invited to submit tenders for the contract.
Show more
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2019-08-21 📅
Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Daniel Coen
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE 🌏
Reference
Additional information
Estimated timing for further notices: 48 Months
The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award procedure irrespective of the outcome of the competition, or if the competition is postponed or cancelled. All costs incurred by interested parties in participating in this competition must be borne by them.
Show more
Any contract award will be subject to a number of preconditions, including production of a current tax clearance certificate or tax clearance statement from the Revenue Commissioners in Ireland. The contracting authority may terminate this competition (or any part thereof), change the basis of and the procedures for the bidding process, at any time, or procure the project by alternative means if it appears that the project can thereby be more advantageously procured.
Show more
The most economically advantageous or any tender will not automatically be accepted.
Refer to procurement documents for further information.
Complementary information
Review body
Name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Postal town: Dublin
Postal code: D7
Country: Ireland 🇮🇪
Phone: +353 18886000 📞
E-mail: highcourtcentraloffice@courts.ie 📧
Fax: +353 18886125 📠
Internet address: http://www.courts.ie 🌏
Information about review deadlines:
As set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).
Source: OJS 2018/S 245-561333 (2018-12-17)
Contract award notice (2019-10-14)
Object
Scope of the procurement
Short description:
Total value of the procurement: 1 048 955 EUR 💰
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Postal code: D02W T20
Reference
Dates
Date dispatched: 2019-10-14 📅
Publication date: 2019-10-17 📅
Identifiers
Notice number: 2019/S 201-489062
Refers to notice: 2018/S 245-561333
OJ-S issue: 201
Object
Scope of the procurement
Short description:
Procedure
Award criteria
Quality criterion (name): Quality of approach with regard to specifications
Quality criterion (weighting): 35
Quality criterion (name): Quality of approach to sample creative brief 1
Quality criterion (weighting): 20
Quality criterion (name): Quality of approach to sample creative brief 2
Quality criterion (weighting): 15
Price (weighting): 30
Award of contract
Date of contract conclusion: 2019-09-25 📅
Name: Cawley Nea\TBWA t/a TBWA\Dublin
National registration number: 184272
Postal address: Kodak House, 41A Blackberry Lane, Rathmines
Postal town: Dublin
Postal code: D6
Country: Ireland 🇮🇪
Phone: +353 14966920 📞
E-mail: hello.dublin@tbwa.com 📧
Country: Ireland 🏙️
Internet address: https://tbwa-dublin.com 🌏
Total value of the procurement: 1 048 955 EUR 💰
Information about tenders
Number of tenders received: 4
Complementary information
Review body
Information about review deadlines:
Object
Scope of the procurement
Short description:
The NTA requires a creative advertising agency to provide creative advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
campaigns
— through TV,
— radio (local and national),
— press (local and national),
— out of home (small and large format),
— digital (In Apps, on mobile and desktop), and
— social media.
strategic and creative advertising
— advising NTA and its constituent businesses on marketing and advertising strategy,
— provide information on how best to target our diverse audiences,
— providing creative design and production services, including digital,
— advising on appropriate marketing mix strategy, and
— running ‘below-the-line’ promotions.
Show more
Notice metadata
Document type: Contract award notice
Procedure
Type of bid: Not applicable
Contracting authority
Identity
Postal code: D02W T20
Reference
Dates
Date dispatched: 2019-10-14 📅
Publication date: 2019-10-17 📅
Identifiers
Notice number: 2019/S 201-489062
Refers to notice: 2018/S 245-561333
OJ-S issue: 201
Object
Scope of the procurement
Short description:
The NTA requires a creative advertising agency to provide creative advertising services to develop advertising for placement in general media.
campaigns
— through TV,
— radio (local and national),
— press (local and national),
— out of home (small and large format),
— digital (In Apps, on mobile and desktop), and
— social media.
strategic and creative advertising
— advising NTA and its constituent businesses on marketing and advertising strategy,
— provide information on how best to target our diverse audiences,
— providing creative design and production services, including digital,
— advising on appropriate marketing mix strategy, and
— running ‘below-the-line’ promotions.
The NTA requires a creative advertising agency to provide creative advertising services to develop advertising for placement in general media. NTA regularly runs significant integrated marketing communications campaigns to increase usage of the services as outlined in the information memorandum, and to increase understanding of the programme outlined in the information memorandum, as well as other initiatives that arise from time to time.
Show more
Strategic and creative advertising
A more detailed spec will be available at invitation to tender stage. The authority reserves the right to award the contract to one tenderer as part of stage 2 of this tender competition.
Procedure
Award criteria
Quality criterion (name): Quality of approach with regard to specifications
Quality criterion (weighting): 35
Quality criterion (name): Quality of approach to sample creative brief 1
Quality criterion (weighting): 20
Quality criterion (name): Quality of approach to sample creative brief 2
Quality criterion (weighting): 15
Price (weighting): 30
Award of contract
Date of contract conclusion: 2019-09-25 📅
Name: Cawley Nea\TBWA t/a TBWA\Dublin
National registration number: 184272
Postal address: Kodak House, 41A Blackberry Lane, Rathmines
Postal town: Dublin
Postal code: D6
Country: Ireland 🇮🇪
Phone: +353 14966920 📞
E-mail: hello.dublin@tbwa.com 📧
Country: Ireland 🏙️
Internet address: https://tbwa-dublin.com 🌏
Total value of the procurement: 1 048 955 EUR 💰
Information about tenders
Number of tenders received: 4
Complementary information
Review body
Information about review deadlines:
As set out in S.I. No 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).
Source: OJS 2019/S 201-489062 (2019-10-14)
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