Provision of Creative Advertising Services

National Transport Authority

The NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media.
The services will include (but not be limited to):
Campaigns
โ€” Through TV,
โ€” Radio (local and national),
โ€” Press (local and national),
โ€” Out Of Home (small and large format),
โ€” Digital (In Apps, on mobile and desktop), and
โ€” Social Media.
Strategic and Creative Advertising
โ€” Advising NTA and its constituent businesses on marketing and advertising strategy,
โ€” Provide information on how best to target our diverse audiences,
โ€” Providing creative design and production services, including digital,
โ€” Advising on appropriate marketing mix strategy, and
โ€” Running โ€œbelow-the-lineโ€ promotions.

Deadline
The time limit for receipt of tenders was 2019-01-23. The procurement was published on 2018-12-17.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2018-12-17 Contract notice
2019-10-14 Contract award notice
Contract notice (2018-12-17)
Contracting authority
Name and addresses
Name: National Transport Authority
National registration number: N/a
Postal address: Dun Scรฉine, Iveagh Court, Harcourt Lane
Postal town: Dublin 2
Postal code: D02WT20
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Contact person: Daniel Coen
Phone: +353 18798300 ๐Ÿ“ž
E-mail: procurement@nationaltransport.ie ๐Ÿ“ง
Region: Ireland ๐Ÿ™๏ธ
URL: https://www.nationaltransport.ie/ ๐ŸŒ
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1149 ๐ŸŒ
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE ๐ŸŒ
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=139874&B=ETENDERS_SIMPLE ๐ŸŒ

Object
Scope of the procurement
Title: Provision of Creative Advertising Services
Products/services: Advertising and marketing services ๐Ÿ“ฆ
Short description:
โ€œThe NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. The services...โ€    Show more

1๏ธโƒฃ
Additional products/services: Advertising material ๐Ÿ“ฆ
Additional products/services: Advertising services ๐Ÿ“ฆ
Additional products/services: Advertising consultancy services ๐Ÿ“ฆ
Additional products/services: Advertising management services ๐Ÿ“ฆ
Additional products/services: Advertising campaign services ๐Ÿ“ฆ
Additional products/services: Aeral advertising services ๐Ÿ“ฆ
Additional products/services: Marketing services ๐Ÿ“ฆ
Additional products/services: Advertising photography services ๐Ÿ“ฆ
Additional products/services: Advertising, propaganda and information film and video-tape production ๐Ÿ“ฆ
Additional products/services: Advertising film production ๐Ÿ“ฆ
Place of performance: Dublin ๐Ÿ™๏ธ
Description of the procurement:
โ€œThe NTA requires a Creative Advertising Agency to provide Creative Advertising services to develop advertising for placement in general media. NTA regularly...โ€    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 24
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal โœ…
Description
Description of renewals:
โ€œThe period of the Contract will be for an initial period of 2 years. If the services provided are deemed to be satisfactory the contract may be renewed...โ€    Show more
Information about the limits on the number of candidates to be invited
Maximum number: 4
Objective criteria for choosing the limited number of candidates:
โ€œCandidates will be checked to ensure that none of the grounds for exclusion are applicable to the candidate and to ensure that the candidate meets all of...โ€    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: As set out in the procurement documents.
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents
Conditions related to the contract
Contract performance conditions: As set out in the procurement documents.
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2019-01-23 12:00 ๐Ÿ“…
Languages in which tenders or requests to participate may be submitted: English ๐Ÿ—ฃ๏ธ
Tender must be valid until: 2019-08-21 ๐Ÿ“…

Complementary information
Information about recurrence
This is a recurrent procurement โœ…
Estimated timing for further notices to be published: 48 Months
Information about electronic workflows
Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
Additional information

โ€œThe contracting authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers relating to this contract award...โ€    Show more
Review body
Name: High Court of Ireland
Postal address: Four Courts, Ground Floor (East Wing), Inns Quay
Postal town: Dublin
Postal code: D7
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 18886000 ๐Ÿ“ž
E-mail: highcourtcentraloffice@courts.ie ๐Ÿ“ง
Fax: +353 18886125 ๐Ÿ“ 
URL: http://www.courts.ie ๐ŸŒ
Review procedure
Precise information on deadline(s) for review procedures:
โ€œAs set out in S.I. No. 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).โ€
Source: OJS 2018/S 245-561333 (2018-12-17)
Contract award notice (2019-10-14)
Contracting authority
Name and addresses
Postal code: D02W T20

Object
Scope of the procurement
Short description:
โ€œThe NTA requires a creative advertising agency to provide creative advertising services to develop advertising for placement in general media. The services...โ€    Show more
Total value of the procurement (excluding VAT): EUR 1 048 955 ๐Ÿ’ฐ
Description
Description of the procurement:
โ€œThe NTA requires a creative advertising agency to provide creative advertising services to develop advertising for placement in general media. NTA regularly...โ€    Show more
Award criteria
Quality criterion (name): Quality of approach with regard to specifications
Quality criterion (weighting): 35
Quality criterion (name): Quality of approach to sample creative brief 1
Quality criterion (weighting): 20
Quality criterion (name): Quality of approach to sample creative brief 2
Quality criterion (weighting): 15
Price (weighting): 30

Procedure
Administrative information
Previous publication concerning this procedure: 2018/S 245-561333
Information about termination of call for competition in the form of a prior information notice
The contracting authority will not award any further contracts based on the above prior information notice

Award of contract

1๏ธโƒฃ
Contract Number: 1
Title: Provision of Creative Advertising Services
Date of conclusion of the contract: 2019-09-25 ๐Ÿ“…
Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 4
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 0
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Cawley Nea\TBWA t/a TBWA\Dublin
National registration number: 184272
Postal address: Kodak House, 41A Blackberry Lane, Rathmines
Postal town: Dublin
Postal code: D6
Country: Ireland ๐Ÿ‡ฎ๐Ÿ‡ช
Phone: +353 14966920 ๐Ÿ“ž
E-mail: hello.dublin@tbwa.com ๐Ÿ“ง
Region: Ireland ๐Ÿ™๏ธ
URL: https://tbwa-dublin.com ๐ŸŒ
The contractor is an SME โœ…
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 1 048 955 ๐Ÿ’ฐ

Complementary information
Review procedure
Precise information on deadline(s) for review procedures:
โ€œAs set out in S.I. No 130/2010 European Communities (Public Authorities' Contracts) (Review Procedures) Regulations 2010 (in particular Regulation 7 thereof).โ€
Source: OJS 2019/S 201-489062 (2019-10-14)