Establishment of a Single Party Framework Agreement for the Provision of Advertising and Creative Services

Residential Tenancies Board

Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation in the rental sector is a core function of the RTB.
The RTB have an existing communications support service provided by an external agency. The required support is not simply advertising services but a strategic planning and creative development service that will develop the ability of the RTB to engage and build relationships with all its stakeholders.
Services required include:
— advising the Contracting Authority on marketing and advertising strategy,
— providing information on how best to target our diverse audiences,
— providing creative design and production services, including digital and broadcast,
— advising on appropriate marketing mix strategy.

Deadline

The time limit for receipt of tenders was 2018-10-26. The procurement was published on 2018-09-26.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2018-09-26 Contract notice
2019-06-14 Contract award notice
Contract notice (2018-09-26)
Object
Scope of the procurement
Title: Advertising consultancy services
Short description:
Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation in the rental sector is a core function of the RTB. The RTB have an existing communications support service provided by an external agency. The required support is not simply advertising services but a strategic planning and creative development service that will develop the ability of the RTB to engage and build relationships with all its stakeholders. Services required include: — advising the Contracting Authority on marketing and advertising strategy, — providing information on how best to target our diverse audiences, — providing creative design and production services, including digital and broadcast, — advising on appropriate marketing mix strategy.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Advertising consultancy services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Dublin 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Residential Tenancies Board
Postal address: PO Box 12323
Postal code: Dublin 2
Postal town: Dublin
Contact
Internet address: http://www.rtb.ie 🌏
E-mail: michelle.cosgrove@rtb.ie 📧
Phone: +353 16437200 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135853&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135853&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2018-09-26 📅
Submission deadline: 2018-10-26 📅
Publication date: 2018-09-29 📅
Identifiers
Notice number: 2018/S 188-424912
OJ-S issue: 188
Additional information
All information relating to tenders is published on www.etenders.gov.ie only RFT ID 140336

Object
Scope of the procurement
Short description:
Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation in the rental sector is a core function of the RTB.
The RTB have an existing communications support service provided by an external agency. The required support is not simply advertising services but a strategic planning and creative development service that will develop the ability of the RTB to engage and build relationships with all its stakeholders.
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Services required include:
— advising the Contracting Authority on marketing and advertising strategy,
— providing information on how best to target our diverse audiences,
— providing creative design and production services, including digital and broadcast,
— advising on appropriate marketing mix strategy.
Estimated total value: 3 000 000 EUR 💰
Short description:
The mission of the RTB is the development of a well-functioning rental market that is fair, accessible and beneficial to all.
The rental sector now constitutes a significant component of housing tenures in Ireland, and this is likely to be a continued feature of our housing market into the future. The growth of the sector means that the role that the RTB plays has become more significant and also has led to an increasing demand for services.
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It is critical that with the growth of the sector the RTB proactively promotes awareness of the RTB, the services we provide and educate our stakeholders on their rights and responsibilities. Research carried out on behalf of the RTB in 2014 found that that there was a lack of awareness of the existence of the RTB and of the general rights and responsibilities of landlords and tenants.
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Estimated value excluding VAT: 3 000 000 EUR 💰
Duration: 48 months
Description of renewals:
The framework will be for two (2) years with the option to extend by a further 2 periods of one (1) year subject to a maximum of four (4) years, subject to satisfactory annual review.
Additional information:
All information relating to tenders is published on www.etenders.gov.ie only RFT ID 140336
Place of performance
Main site or place of performance: Dublin City

Procedure
Legal basis: 32014L0024
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
Please see PQQ document for details etenders available on www.etenders.gov.ie RFT ID: 140336
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Michelle Cosgrove
Internet address: www.rtb.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1279 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135853&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
ETenders RFT ID: 140336
1) The estimated total value of purchases pursuant to the Framework Agreement is in the region of 2000 000 EUR to 3 000 000 EUR (ex. VAT) over the lifetime of the agreement.
It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement.
2) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The Contracting Authority will not accept responsibility for information relayed (or not relayed) via third parties;
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3) The numbers invited to tender will be the top five (5) qualifying candidates subject to that number qualifying;
4) This is the sole call for competition for this service;
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by Applicants or tenderers;
6) Contract award will be subject to the approval of the competent authorities;
7) The framework will be for two (2) years with the option to extend by a further 2 periods of one (1) year subject to a maximum of four (4) years, subject to satisfactory annual review.
For the avoidance of doubt, the Contracting Authority confirms that the period of any contracts awarded under the Framework Agreement may extend beyond the date of expiry of the agreement;
8) It will be a condition of award that candidates are tax compliant;
9) If for any reason, it is not possible to establish the Framework Agreement or award the initial contract to the designated successful tenderer emerging from this competitive process; the Contracting Authority reserves the right to establish the framework with the next highest scoring tenderer on the basis of the terms advertised at any time during the tender validity period. This shall be without prejudice to the right of the Contracting Authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion;
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10) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the Framework Agreement or any contract awarded under the Framework Agreement at any time;
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words “or equivalent" will always be appended;
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12) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
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Complementary information
Review body
Name: High Court
Postal town: Dublin
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Source: OJS 2018/S 188-424912 (2018-09-26)
Contract award notice (2019-06-14)
Object
Scope of the procurement
Total value of the procurement: 3 000 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2019-06-14 📅
Publication date: 2019-06-18 📅
Identifiers
Notice number: 2019/S 115-283156
Refers to notice: 2018/S 188-424912
OJ-S issue: 115
Additional information
All information relating to tenders is published on www.etenders.gov.ie only RFT ID 140336.

Object
Scope of the procurement
All information relating to tenders is published on www.etenders.gov.ie only RFT ID 140336.
Place of performance
Main site or place of performance: Dublin City.

Procedure
Award criteria
Quality criterion (name): Methodology for delivery of the service addressing the scope of services outlined
Quality criterion (weighting): 15 %
Quality criterion (name): Demonstrated understanding of RTB’s creative requirements through the response to the initial campaign project
Quality criterion (weighting): 25 %
Quality criterion (name): Expertise and quality of resources
Service level agreement
Quality criterion (weighting): 10 %
Cost criterion (name): Ultimate cost to the Contracting Authority
Cost criterion (weighting): 25 %

Award of contract
Date of contract conclusion: 2019-02-13 📅
Name: McCannBlue Ltd
National registration number: IE3177453JH
Postal address: The Malting Tower, Grand Canal Quay
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 12343900 📞
E-mail: jenny.paetzold@mccannblue.ie 📧
Internet address: http://www.mccannblue.ie 🌏
Total value of the procurement: 3 000 000 EUR 💰
Information about tenders
Number of tenders received: 4

Reference
Additional information
1) The estimated total value of purchases pursuant to the Framework Agreement is in the region of 2 000 000 GBP to 3 000 000 GBP (ex. VAT) over the lifetime of the agreement;
It is emphasised, however, that this figure is provided strictly for indicative purposes only as there is no guaranteed expenditure under the Framework Agreement;
5) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by applicants or tenderers;
11) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended;
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Source: OJS 2019/S 115-283156 (2019-06-14)
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