Establishment of a Single Party Framework Agreement for the Provision of Advertising and Creative Services

Residential Tenancies Board

Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation in the rental sector is a core function of the RTB.
The RTB have an existing communications support service provided by an external agency. The required support is not simply advertising services but a strategic planning and creative development service that will develop the ability of the RTB to engage and build relationships with all its stakeholders.
Services required include:
— advising the Contracting Authority on marketing and advertising strategy,
— providing information on how best to target our diverse audiences,
— providing creative design and production services, including digital and broadcast,
— advising on appropriate marketing mix strategy.

Deadline
The time limit for receipt of tenders was 2018-10-26. The procurement was published on 2018-09-26.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2018-09-26 Contract notice
2019-06-14 Contract award notice
Contract notice (2018-09-26)
Contracting authority
Name and addresses
Name: Residential Tenancies Board
National registration number: N/a
Postal address: PO Box 12323
Postal town: Dublin
Postal code: Dublin 2
Country: Ireland 🇮🇪
Contact person: Michelle Cosgrove
Phone: +353 16437200 📞
E-mail: michelle.cosgrove@rtb.ie 📧
Region: Dublin 🏙️
URL: www.rtb.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1279 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135853&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135853&B=ETENDERS_SIMPLE 🌏

Object
Scope of the procurement
Title:
“Establishment of a Single Party Framework Agreement for the Provision of Advertising and Creative Services”
Products/services: Advertising consultancy services 📦
Short description:
“Providing high-quality information to the public, tenants and landlords on rights and responsibilities, in terms both of living and providing accommodation...”    Show more
Estimated value excluding VAT: EUR 3 000 000 💰

1️⃣
Additional products/services: Advertising and marketing services 📦
Additional products/services: Advertising services 📦
Additional products/services: Advertising management services 📦
Additional products/services: Advertising campaign services 📦
Place of performance: Dublin 🏙️
Main site or place of performance: Dublin City
Description of the procurement:
“The mission of the RTB is the development of a well-functioning rental market that is fair, accessible and beneficial to all. The rental sector now...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 3 000 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 48
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Description
Description of renewals:
“The framework will be for two (2) years with the option to extend by a further 2 periods of one (1) year subject to a maximum of four (4) years, subject to...”    Show more
Information about the limits on the number of candidates to be invited
Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:
“Please see PQQ document for details etenders available on www.etenders.gov.ie RFT ID: 140336”
Description
Additional information:
“All information relating to tenders is published on www.etenders.gov.ie only RFT ID 140336”

Legal, economic, financial and technical information
Economic and financial standing
Selection criteria as stated in the procurement documents
Technical and professional ability
Selection criteria as stated in the procurement documents

Procedure
Type of procedure
Restricted procedure
Information about a framework agreement or a dynamic purchasing system
Framework agreement with a single operator
Administrative information
Time limit for receipt of tenders or requests to participate: 2018-10-26 12:00 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️

Complementary information
Additional information

“ETenders RFT ID: 140336 1) The estimated total value of purchases pursuant to the Framework Agreement is in the region of 2000 000 EUR to 3 000 000 EUR (ex....”    Show more
Review body
Name: High Court
Postal town: Dublin
Country: Ireland 🇮🇪
URL: www.courts.ie 🌏
Source: OJS 2018/S 188-424912 (2018-09-26)
Contract award notice (2019-06-14)
Object
Scope of the procurement
Total value of the procurement (excluding VAT): EUR 3 000 000 💰
Description
Main site or place of performance: Dublin City.
Award criteria
Quality criterion (name):
“Methodology for delivery of the service addressing the scope of services outlined”
Quality criterion (weighting): 15 %
Quality criterion (name):
“Demonstrated understanding of RTB’s creative requirements through the response to the initial campaign project”
Quality criterion (weighting): 25 %
Quality criterion (name): Expertise and quality of resources
Quality criterion (name): Service level agreement
Quality criterion (weighting): 10 %
Cost criterion (name): Ultimate cost to the Contracting Authority
Cost criterion (weighting): 25 %
Description
Additional information:
“All information relating to tenders is published on www.etenders.gov.ie only RFT ID 140336.”

Procedure
Information about framework agreement
The procurement involves the establishment of a framework agreement
Administrative information
Previous publication concerning this procedure: 2018/S 188-424912

Award of contract

1️⃣
Contract Number: 1
Title:
“Establishment of a Single Party Framework Agreement for the Provision of Advertising and Creative Services”
Date of conclusion of the contract: 2019-02-13 📅
Information about tenders
Number of tenders received: 4
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: McCannBlue Ltd
National registration number: IE3177453JH
Postal address: The Malting Tower, Grand Canal Quay
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 12343900 📞
E-mail: jenny.paetzold@mccannblue.ie 📧
Region: Éire/Ireland 🏙️
URL: http://www.mccannblue.ie 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 3 000 000 💰

Complementary information
Additional information

“ETenders RFT ID: 140336 1) The estimated total value of purchases pursuant to the Framework Agreement is in the region of 2 000 000 GBP to 3 000 000 GBP...”    Show more
Source: OJS 2019/S 115-283156 (2019-06-14)