Destination Marketing Services — General Sales Agency(s) for Mainland China and Hong Kong

Tourism Ireland Limited

The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in Mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and Emerging Markets based in London. The required services are split in to four [4] lots:
— Lot 1: general sales agency – B2B – Travel Trade Mainland China,
— Lot 2: destination marketing services – Digital – Mainland China and Hong Kong,
— Lot 3: destination marketing services – Public relations/publicity – Mainland China,
— Lot 4: destination marketing services – General sales agency – Hong Kong.
Applicants may apply for 1, 2, 3 or all of the Lots.
It is anticipated that work under the Contracts will commence on the 1.4.2019. For detailed information please refer to the tender documentation attached for downloading.

Deadline

The time limit for receipt of tenders was 2018-10-18. The procurement was published on 2018-09-20.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2018-09-20 Contract notice
2019-05-21 Contract award notice
Contract notice (2018-09-20)
Object
Scope of the procurement
Title: Administrative services related to tourism affairs
Reference number: EM/CHINA2/2018
Short description:
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in Mainland China and Hong Kong. The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and Emerging Markets based in London. The required services are split in to four [4] lots: — Lot 1: general sales agency – B2B – Travel Trade Mainland China, — Lot 2: destination marketing services – Digital – Mainland China and Hong Kong, — Lot 3: destination marketing services – Public relations/publicity – Mainland China, — Lot 4: destination marketing services – General sales agency – Hong Kong. Applicants may apply for 1, 2, 3 or all of the Lots. It is anticipated that work under the Contracts will commence on the 1.4.2019. For detailed information please refer to the tender documentation attached for downloading.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Administrative services related to tourism affairs 📦
Additional CPV: Travel management services 📦
Public relations services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Tourism Ireland Limited
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal code: D02 TD99
Postal town: Dublin
Contact
Internet address: http://www.ireland.com 🌏
E-mail: hhughes@tourismireland.com 📧
Phone: +353 14763474 📞
Fax: +353 14763642 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135468&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135468&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2018-09-20 📅
Submission deadline: 2018-10-18 📅
Publication date: 2018-09-22 📅
Identifiers
Notice number: 2018/S 183-414136
OJ-S issue: 183
Additional information
To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing
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Object
Scope of the procurement
Short description:
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in Mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and Emerging Markets based in London. The required services are split in to four [4] lots:
— Lot 1: general sales agency – B2B – Travel Trade Mainland China,
— Lot 2: destination marketing services – Digital – Mainland China and Hong Kong,
— Lot 3: destination marketing services – Public relations/publicity – Mainland China,
— Lot 4: destination marketing services – General sales agency – Hong Kong.
Applicants may apply for 1, 2, 3 or all of the Lots.
It is anticipated that work under the Contracts will commence on the 1.4.2019. For detailed information please refer to the tender documentation attached for downloading.
Estimated total value: 2 715 000 EUR 💰
Information about lots:
Applicants may apply for 1, 2, 3 or all of the Lots.
An applicant, based on the outcome of the evaluation process for each Lot may be awarded a contract for more than one, or all of the Lots; dependent upon the quality of Tenders received.
Title of the lot: Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Lot number: 1
Short description:
The winning company will be responsible for developing, coordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland in Mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-market trade expertise is required to successfully undertake these services. Please refer to the specification document – Schedule 2 for full details of the services required.
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Estimated value excluding VAT: 670 000 EUR 💰
Duration: 36 months
Description of renewals:
The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
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Title of the lot: Lot 2 – Destination Marketing Services – Digital – Mainland China and Hong Kong
Lot number: 2
Short description:
The winning company will be responsible for developing, coordinating and executing a comprehensive digital marketing programme for the island of Ireland in Mainland China and Hong Kong with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a thorough knowledge of digital marketing in Mainland China is required to successfully undertake these services. Please refer to the Specification Document for full details of the services required
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Estimated value excluding VAT: 770 000 EUR 💰
Description of renewals:
The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to satisfactory budget and annual performance review, and other factors, determined by Tourism Ireland. The contract will be reviewed after an initial six [6] month probationary period.
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Additional information:
To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing
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Title of the lot: Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China
Lot number: 3
Short description:
The winning company will be responsible for developing, co-ordinating and executing a comprehensive offline publicity programme for the island of Ireland in Mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a comprehensive network of offline media contacts in Mainland China is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
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Estimated value excluding VAT: 500 000 EUR 💰
Additional information:
To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the provisions set out in Tourism Ireland’s Minimum Conditions of Contract under ‘Data Processing Terms’ shall apply to such processing.
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Title of the lot: Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Lot number: 4
Short description:
The winning company will be responsible for developing, coordinating and executing a comprehensive trade and publicity programme for the island of Ireland in Hong Kong.
The annual marketing plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-depth knowledge of the trade, marketing and media contacts in Hong Kong is required to successfully undertake these services. Please refer to the Specification Document – Schedule 1 for full details of the services required.
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Estimated value excluding VAT: 775 000 EUR 💰
Place of performance
Main site or place of performance:
Mainland China
Mainland China and Hong Kong
Hong Kong

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity: Please refer to the documents available for downloading.
Economic and financial standing: Please refer to the documents available for downloading.
Minimum level(s) of standards: Please refer to the documents available for downloading.
Technical and professional ability: Please refer to the documents available for downloading.
Contract execution
Contract performance conditions: Please refer to the documents available for downloading.

Procedure
Legal basis: 32014L0024
Minimum number of candidates: 5
Objective criteria for choosing the limited number of candidates:
5, subject to quality of applications received.
Suitability criteria:
Proven working experience in destination B2B marketing and established relationships with key travel trade for over 3 years.
Understanding and knowledge of the island of Ireland.
Adequate resources to fulfil the requirements of the contract.
Suitability Criteria
Proven working experience in digital destination marketing for over 3 years
Understanding and knowledge of the island of Ireland
Adequate resources to fulfil the requirements of the contract
5 — subject to the quality of applications received.
Proven working experience in destination public relations for over 2 years.
Proven working experience in destination marketing and established relationships with key trade and media in Hong Kong for over 2 years.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2018-11-01 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 12 months

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Hannah Hughes
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135468&B=ETENDERS_SIMPLE 🌏
Awarding authority name: Tourism Ireland
E-mail: tenderresponse@tourismireland.com 📧

Reference
Additional information
1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. Tourism Ireland will not accept responsibility for information relayed (or not relayed) via third parties;
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2) This is the 1
3) The Contracting Authority will not be responsible for any costs, charges or expenses incurred by candidates or tenderers;
4) Contract award will be subject to the approval of the Board of Tourism Ireland;
5) It will be a condition of award that the successful tenderer is and remains tax compliant;
6) At its absolute discretion, the Contracting Authority may elect to terminate this procurement process, the framework or any contract awarded under the framework agreement at any time;
7) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words or "equivalent" will always be appended;
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8) Without prejudice to the principle of equal treatment, the Contracting Authority is not obliged to engage in a clarification process in respect of the procurement documents with missing or incomplete information. Therefore, respondents are advised to ensure that they return completed documentation in order to avoid the risk of elimination from the competition;
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9) At Section II.2.9 we have indicated that 5 applicants will be invited to tender, please note that the Contracting Authority reserves the right to invite at least 5 subject to that number qualifying;
10) Requests to Participate must be delivered as per the Instructions;
11) Tourism Ireland will not accept or consider Requests to Participate delivered after this deadline;
12) Tourism Ireland will not be responsible for costs, charges or expenses incurred by applicants, whether or not a final contract is awarded;
13) Tourism Ireland is subject to the provisions of the code of practice on freedom of information for North/South implementation bodies and Tourism Ireland, which is available on Tourism Ireland‘s website;
14) To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under “Data Processing Terms” shall apply to such processing;
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15) The contract(s) will be subject to Irish law;
16) Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.

Complementary information
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2018/S 183-414136 (2018-09-20)
Contract award notice (2019-05-21)
Object
Scope of the procurement
Short description:
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in mainland China and Hong Kong. The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and emerging markets based in London. The required services are split in to four [4] lots: Lot 1: General Sales Agency – B2B – Travel Trade Mainland China; Lot 2: Destination Marketing Services – Digital – Mainland China and Hong Kong; Lot 3: Destination Marketing Services – Public Relations/Publicity – Mainland China; Lot 4: Destination Marketing Services – General Sales Agency – Hong Kong. Applicants may apply for 1, 2, 3 or all of the lots. It is anticipated that work under the contracts will commence on the 1.4.2019. for detailed information please refer to the tender documentation attached for downloading.
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Total value of the procurement: 2 715 000 EUR 💰
Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Awarding authority name: Tourism Ireland Ltd
Contact
E-mail: tenderresponse@tourismireland.com 📧

Reference
Dates
Date dispatched: 2019-05-21 📅
Publication date: 2019-05-23 📅
Identifiers
Notice number: 2019/S 099-240475
Refers to notice: 2018/S 183-414136
OJ-S issue: 99
Additional information
To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under ‘Data Processing Terms’ shall apply to such processing.
Show more

Object
Scope of the procurement
Short description:
The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and emerging markets based in London. The required services are split in to four [4] lots:
Lot 1: General Sales Agency – B2B – Travel Trade Mainland China;
Lot 2: Destination Marketing Services – Digital – Mainland China and Hong Kong;
Lot 3: Destination Marketing Services – Public Relations/Publicity – Mainland China;
Lot 4: Destination Marketing Services – General Sales Agency – Hong Kong.
Applicants may apply for 1, 2, 3 or all of the lots.
It is anticipated that work under the contracts will commence on the 1.4.2019. for detailed information please refer to the tender documentation attached for downloading.
Title of the lot: Lot 1: General Sales Agency – B2B – Travel Trade Mainland China
Short description:
The winning company will be responsible for developing, coordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
Title of the lot: Lot 2: Destination Marketing Services – Digital Marketing – Mainland China
Short description:
The winning company will be responsible for developing, coordinating and executing a comprehensive digital marketing programme for the island of Ireland in mainland China and Hong Kong with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a thorough knowledge of digital marketing in Mainland China is required to successfully undertake these services. Please refer to the Specification Document for full details of the services required.
Show more
Additional information:
To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this lot or otherwise, the provisions set out in Tourism Ireland’s minimum conditions of contract under ‘Data Processing Terms’ shall apply to such processing.
Show more
Title of the lot: Lot 3: Destination Marketing Services – Public Relations/Publicity – Mainland China
Short description:
The winning company will be responsible for developing, coordinating and executing a comprehensive offline publicity programme for the island of Ireland in mainland China with a focus on Shanghai, Beijing, Guangzhou and Chengdu.
The annual activity plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of tourism on the island of Ireland and a comprehensive network of offline media contacts in Mainland China is required to successfully undertake these services. Please refer to the Specification document – Schedule 1 for full details of the services required.
Show more
Title of the lot: Lot 4: Destination Marketing Services – General Sales Agency – Hong Kong
Short description:
The annual marketing plans and budgets are determined and agreed in conjunction with and approved by Tourism Ireland. Tourism Ireland has indicated an estimated total budget figure but we have confirmed budget for years 1 and 2 only. Additional funding may be available in later years as it is our aim to further develop our activity in the China market. We would anticipate that additional resources will be made available in years 3, 4 and 5. A knowledge of the tourism industry of the island of Ireland along with in-depth knowledge of the trade, marketing and media contacts in Hong Kong is required to successfully undertake these services. Please refer to the specification document – Schedule 1 for full details of the services required.
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Place of performance
Main site or place of performance:
Mainland CHINA.
Mainland China and Hong Kong.
Mainland China.
Hong Kong.

Procedure
Award criteria
Quality criterion (name): Quality of proposed marketing plan
Quality criterion (weighting): 30 %
Quality criterion (name): Understanding of Tourism Ireland’s requirements for China
Quality criterion (weighting): 20 %
Cost criterion (name): Breakdown and justification of all fees and operating costs
Cost criterion (weighting): 50 %
Quality criterion (name): Understanding of Tourism Ireland’s requirements for Hong Kong

Award of contract
Date of contract conclusion: 2019-04-01 📅
Name: East West Marketing
Postal address: Room 1513, Xinhua Science and Technology Mansion, No 8 Tuo Fang Ying South Road, Chaoyang District
Postal town: Beijing
Postal code: 100016
Country: China 🇨🇳
Éire/Ireland 🏙️
Internet address: https://www.eastwestmarketing.cn/ 🌏
Total value of the procurement: 533 000 EUR 💰
Postal code: 1000116
Postal address: Room 1513, Xinhua Science and Technology Mansion, No 8 Tuo Fang Ying South Road, Chaoyang District, Beijing
Total value of the procurement: 317 000 EUR 💰
Name: Pacific Aviation Marketing Ltd
Postal address: Room 5203, Island Place Tower, 510 King's Road
Postal town: North Point
Country: Hong Kong SAR China 🇭🇰
Internet address: http://www.pam.com.hk 🌏
Total value of the procurement: 417 000 EUR 💰
Information about tenders
Number of tenders received: 5
3

Reference
Additional information
This tender competition is now closed to applications.following a restricted tender competition and full evaluation against the stated criteria, contracts have been awarded to the highest scoring bidder for each lot.
Source: OJS 2019/S 099-240475 (2019-05-21)
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