Destination Marketing Services — General Sales Agency(s) for Mainland China and Hong Kong

Tourism Ireland Limited

The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in Mainland China and Hong Kong.
The successful agency(s) will report in to Tourism Ireland’s China manager based in Shanghai and Tourism Ireland’s Head of New and Emerging Markets based in London. The required services are split in to four [4] lots:
— Lot 1: general sales agency – B2B – Travel Trade Mainland China,
— Lot 2: destination marketing services – Digital – Mainland China and Hong Kong,
— Lot 3: destination marketing services – Public relations/publicity – Mainland China,
— Lot 4: destination marketing services – General sales agency – Hong Kong.
Applicants may apply for 1, 2, 3 or all of the Lots.
It is anticipated that work under the Contracts will commence on the 1.4.2019. For detailed information please refer to the tender documentation attached for downloading.

Deadline
The time limit for receipt of tenders was 2018-10-18. The procurement was published on 2018-09-20.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2018-09-20 Contract notice
2019-05-21 Contract award notice
Contract notice (2018-09-20)
Contracting authority
Name and addresses
Name: Tourism Ireland Limited
National registration number: N/a
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
Contact person: Hannah Hughes
Phone: +353 14763474 📞
E-mail: hhughes@tourismireland.com 📧
Fax: +353 14763642 📠
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏
Communication
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135468&B=ETENDERS_SIMPLE 🌏
Participation URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=135468&B=ETENDERS_SIMPLE 🌏
Communication (participation)
Name: Tourism Ireland
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
E-mail: tenderresponse@tourismireland.com 📧
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏

Object
Scope of the procurement
Title:
“Destination Marketing Services — General Sales Agency(s) for Mainland China and Hong Kong EM/CHINA2/2018”
Products/services: Administrative services related to tourism affairs 📦
Short description:
“The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in Mainland China and...”    Show more
Estimated value excluding VAT: EUR 2 715 000 💰
Information about lots
Tenders may be submitted for all lots
Scope of the procurement
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:
“Applicants may apply for 1, 2, 3 or all of the Lots. An applicant, based on the outcome of the evaluation process for each Lot may be awarded a contract for...”    Show more

1️⃣
Scope of the procurement
Title: Lot 1 – General Sales Agency – B2B – Travel Trade Mainland China
Title
Lot Identification Number: 1
Description
Additional products/services: Travel management services 📦
Place of performance: Éire/Ireland 🏙️
Main site or place of performance: Mainland China
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland...”    Show more
Award criteria
Price is not the only award criterion and all criteria are stated only in the procurement documents
Scope of the procurement
Estimated total value excluding VAT: EUR 670 000 💰
Duration of the contract, framework agreement or dynamic purchasing system
The time frame below is expressed in number of months.
Description
Duration: 36
Duration of the contract, framework agreement or dynamic purchasing system
This contract is subject to renewal
Description
Description of renewals:
“The contract period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to...”    Show more
Information about the limits on the number of candidates to be invited
Envisaged minimum number: 5
Objective criteria for choosing the limited number of candidates:
“5, subject to quality of applications received. Suitability criteria: Proven working experience in destination B2B marketing and established relationships...”    Show more

2️⃣
Scope of the procurement
Title: Lot 2 – Destination Marketing Services – Digital – Mainland China and Hong Kong
Title
Lot Identification Number: 2
Description
Main site or place of performance: Mainland China and Hong Kong
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive digital marketing programme for the island of Ireland in...”    Show more
Scope of the procurement
Estimated total value excluding VAT: EUR 770 000 💰
Description
Description of renewals:
“The Contract Period will be for three [3] years with the option by Tourism Ireland to extend annually for up to a maximum further two [2] years subject to...”    Show more
Information about the limits on the number of candidates to be invited
Objective criteria for choosing the limited number of candidates:
“5, subject to quality of applications received. Suitability Criteria Proven working experience in digital destination marketing for over 3...”    Show more
Description
Additional information:
“To the extent that any Personal Data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the...”    Show more

3️⃣
Scope of the procurement
Title:
“Lot 3 – Destination Marketing Services – Public Relations/Publicity – Mainland China”
Title
Lot Identification Number: 3
Description
Additional products/services: Public relations services 📦
Description of the procurement:
“The winning company will be responsible for developing, co-ordinating and executing a comprehensive offline publicity programme for the island of Ireland in...”    Show more
Scope of the procurement
Estimated total value excluding VAT: EUR 500 000 💰
Information about the limits on the number of candidates to be invited
Objective criteria for choosing the limited number of candidates:
“5 — subject to the quality of applications received. Suitability criteria: Proven working experience in destination public relations for over 2...”    Show more
Description
Additional information:
“To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this Lot or otherwise, the...”    Show more

4️⃣
Scope of the procurement
Title: Lot 4 – Destination Marketing Services – General Sales Agency – Hong Kong
Title
Lot Identification Number: 4
Description
Main site or place of performance: Hong Kong
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive trade and publicity programme for the island of Ireland...”    Show more
Scope of the procurement
Estimated total value excluding VAT: EUR 775 000 💰
Information about the limits on the number of candidates to be invited
Objective criteria for choosing the limited number of candidates:
“5 — subject to the quality of applications received. Proven working experience in destination marketing and established relationships with key trade and...”    Show more

Legal, economic, financial and technical information
Conditions for participation
List and brief description of conditions: Please refer to the documents available for downloading.
Economic and financial standing
List and brief description of selection criteria: Please refer to the documents available for downloading.
Conditions for participation
Please refer to the documents available for downloading.
Technical and professional ability
List and brief description of selection criteria: Please refer to the documents available for downloading.
Conditions for participation
Conditions for participation (technical and professional ability): Please refer to the documents available for downloading.
Conditions related to the contract
Contract performance conditions: Please refer to the documents available for downloading.
Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Procedure
Type of procedure
Restricted procedure
Administrative information
Time limit for receipt of tenders or requests to participate: 2018-10-18 12:00 📅
Estimated date of dispatch of invitations to tender or to participate to selected candidates: 2018-11-01 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
The time frame below is expressed in number of months.
Minimum time frame during which the tenderer must maintain the tender: 12

Complementary information
Additional information

“1) Interested parties must register their interest on the eTenders website (www.etenders.gov.ie) in order to be included on the mailing list for...”    Show more
Review body
Name: The High Court
Postal address: The Four Courts
Postal town: Dublin
Country: Ireland 🇮🇪
Source: OJS 2018/S 183-414136 (2018-09-20)
Contract award notice (2019-05-21)
Contracting authority
Name and addresses
Name: Tourism Ireland Ltd
E-mail: tenderresponse@tourismireland.com 📧

Object
Scope of the procurement
Short description:
“The Shanghai office of Tourism Ireland wishes to enter into a contract(s) with service provider(s) for market representation services in mainland China and...”    Show more
Total value of the procurement (excluding VAT): EUR 2 715 000 💰
Information about lots
This contract is divided into lots
Scope of the procurement
Title: Lot 1: General Sales Agency – B2B – Travel Trade Mainland China
Description
Main site or place of performance: Mainland CHINA.
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive trade/B2B marketing programme for the island of Ireland...”    Show more
Award criteria
Quality criterion (name): Quality of proposed marketing plan
Quality criterion (weighting): 30 %
Quality criterion (name): Understanding of Tourism Ireland’s requirements for China
Quality criterion (weighting): 20 %
Cost criterion (name): Breakdown and justification of all fees and operating costs
Cost criterion (weighting): 50 %
Scope of the procurement
Title: Lot 2: Destination Marketing Services – Digital Marketing – Mainland China
Description
Main site or place of performance: Mainland China and Hong Kong.
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive digital marketing programme for the island of Ireland in...”    Show more
Additional information:
“To the extent that any personal data is processed by the successful bidder in connection with the provision of the services for this lot or otherwise, the...”    Show more
Scope of the procurement
Title:
“Lot 3: Destination Marketing Services – Public Relations/Publicity – Mainland China”
Description
Main site or place of performance: Mainland China.
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive offline publicity programme for the island of Ireland in...”    Show more
Scope of the procurement
Title: Lot 4: Destination Marketing Services – General Sales Agency – Hong Kong
Description
Main site or place of performance: Hong Kong.
Description of the procurement:
“The winning company will be responsible for developing, coordinating and executing a comprehensive trade and publicity programme for the island of Ireland...”    Show more
Award criteria
Quality criterion (name): Understanding of Tourism Ireland’s requirements for Hong Kong

Procedure
Administrative information
Previous publication concerning this procedure: 2018/S 183-414136

Award of contract

1️⃣
Contract Number: 1
Lot Identification Number: 1
Title: Lot 1: B2B Travel Trade General Sales Agency – Mainland China
Date of conclusion of the contract: 2019-04-01 📅
Information about tenders
Number of tenders received: 5
Number of tenders received from SMEs: 5
Number of tenders received from tenderers from other EU Member States: 0
Number of tenders received from tenderers from non-EU Member States: 5
Number of tenders received by electronic means: 5
Name and address of the contractor
Name: East West Marketing
Postal address:
“Room 1513, Xinhua Science and Technology Mansion, No 8 Tuo Fang Ying South Road, Chaoyang District”
Postal town: Beijing
Postal code: 100016
Country: China 🇨🇳
Region: Éire/Ireland 🏙️
URL: https://www.eastwestmarketing.cn/ 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 533 000 💰

2️⃣
Lot Identification Number: 2
Title: Lot 2: Digital Marketing Agency Services – Mainland China and Hong Kong
Name and address of the contractor
Postal code: 1000116
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 533 000 💰

3️⃣
Lot Identification Number: 3
Title: Lot 3: Public Relations/Publicity – Mainland China
Name and address of the contractor
Postal address:
“Room 1513, Xinhua Science and Technology Mansion, No 8 Tuo Fang Ying South Road, Chaoyang District, Beijing”
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 317 000 💰

4️⃣
Lot Identification Number: 4
Title: Lot 4: General Sales Agency – Hong Kong
Information about tenders
Number of tenders received: 3
Number of tenders received from SMEs: 3
Number of tenders received from tenderers from non-EU Member States: 3
Number of tenders received by electronic means: 3
Name and address of the contractor
Name: Pacific Aviation Marketing Ltd
Postal address: Room 5203, Island Place Tower, 510 King's Road
Postal town: North Point
Country: Hong Kong SAR China 🇭🇰
URL: http://www.pam.com.hk 🌏
Information on value of the contract/lot (excluding VAT)
Total value of the contract/lot: EUR 417 000 💰

Complementary information
Additional information

“This tender competition is now closed to applications.following a restricted tender competition and full evaluation against the stated criteria, contracts...”    Show more
Source: OJS 2019/S 099-240475 (2019-05-21)