Marketing Communications Support

An Post

An Post is seeking to enter into a Single Party Framework Agreement with a supplier for Creative Advertising Services, Direct Marketing Services, Digital Marketing Services to An Post which will be split into the following Lot's.
Lot 1 — Above the Line — Creative Services
Lot 2 — Below the Line — Direct Marketing Services
Lot 3 — Digital Marketing Services
The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years.
Interested parties may apply for all LOT's or individual LOT's as appropriate. An Post reserves the right to source the entire requirement (all LOT's) with a single supplier or source each LOT with separate suppliers.

Deadline

The time limit for receipt of tenders was 2017-12-18. The procurement was published on 2017-11-17.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2017-11-17 Contract notice
2018-06-28 Contract award notice
Contract notice (2017-11-17)
Object
Scope of the procurement
Title: Advertising services
Reference number: 1730
Short description:
An Post is seeking to enter into a Single Party Framework Agreement with a supplier for Creative Advertising Services, Direct Marketing Services, Digital Marketing Services to An Post which will be split into the following Lot's. Lot 1 — Above the Line — Creative Services Lot 2 — Below the Line — Direct Marketing Services Lot 3 — Digital Marketing Services The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years. Interested parties may apply for all LOT's or individual LOT's as appropriate. An Post reserves the right to source the entire requirement (all LOT's) with a single supplier or source each LOT with separate suppliers.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union
Common procurement vocabulary (CPV)
Code: Advertising services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Negotiated procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Utilities entity
Awarding authority name: An Post
Postal address: General Post Office, O'Connell Street
Postal town: Dublin
Contact
Internet address: http://www.anpost.ie/AnPost/ 🌏
E-mail: noelle.kenneally@anpost.ie 📧
Phone: +353 17058551 📞
Fax: +353 18736828 📠
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=121603&B=ETENDERS_SIMPLE 🌏
URL for participation: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=121603&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2017-11-17 📅
Submission deadline: 2017-12-18 📅
Publication date: 2017-11-21 📅
Identifiers
Notice number: 2017/S 223-464620
OJ-S issue: 223

Object
Scope of the procurement
Short description:
An Post is seeking to enter into a Single Party Framework Agreement with a supplier for Creative Advertising Services, Direct Marketing Services, Digital Marketing Services to An Post which will be split into the following Lot's.
Lot 1 — Above the Line — Creative Services
Lot 2 — Below the Line — Direct Marketing Services
Lot 3 — Digital Marketing Services
The contract term shall cover a period of 3 (three) years with an option to extend contract for an additional period up to a further 2 (two) years.
Interested parties may apply for all LOT's or individual LOT's as appropriate. An Post reserves the right to source the entire requirement (all LOT's) with a single supplier or source each LOT with separate suppliers.
Estimated total value: 1 EUR 💰
Short description:
LOT 1: Above the Line: Creative Services
Creative services include:
— Brand strategy, planning, creative development and production services
— Development of campaigns (offline and online) for various An Post (including certain of its subsidiaries and associated companies) products and services.
LOT 2: Below the Line: Direct Marketing Services
Direct marketing services include:
— Delivery of direct marketing planning and communication strategies to engage An Post's various target audiences.
— Understanding market trends, diagnosing market challenges and originating /developing innovative ideas.
— Technical expertise and knowledge of current and emerging trends in direct/interactive marketing
— Specific DM initiatives to support Internal Communications campaigns
Lot 3: Digital marketing Services.
Digital marketing services to include;
— Delivery of Digial marketing planning and communication strategies to engage An Post's various target audiences.
— Social Media and Content Development
— CX and customer journey planning.
Estimated value excluding VAT: 1 EUR 💰
Duration: 36 months
Description of renewals: With the option to renew for a further 24 months.
Place of performance
Main site or place of performance: Dublin.

Procedure
Time of receipt of tenders: 12:00
Languages in which tenders or requests to participate may be submitted: English 🗣️

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Noelle Kenneally
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/391 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=121603&B=ETENDERS_SIMPLE 🌏

Complementary information
Review body
Name: High Court
Postal address: Four Courts
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2017/S 223-464620 (2017-11-17)
Contract award notice (2018-06-28)
Object
Scope of the procurement
Short description:
An Post has entered into a Single Party Framework Agreement with a supplier for Creative advertising services and Direct marketing services, to An Post split into the following Lot’s: — lot 1 — Above the Line – Creative services, — lot 2 — Below the Line – Direct marketing services. The Contract term shall cover a period of 3 years with an option to extend contract for an additional period up to a further 2 years.
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Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Contracting authority
Identity
Postal address: General Post Office
Postal code: O'Connell Street

Reference
Dates
Date dispatched: 2018-06-28 📅
Publication date: 2018-07-03 📅
Identifiers
Notice number: 2018/S 125-286609
Refers to notice: 2017/S 223-464620
OJ-S issue: 125

Object
Scope of the procurement
Short description:
An Post has entered into a Single Party Framework Agreement with a supplier for Creative advertising services and Direct marketing services, to An Post split into the following Lot’s:
— lot 1 — Above the Line – Creative services,
— lot 2 — Below the Line – Direct marketing services.
The Contract term shall cover a period of 3 years with an option to extend contract for an additional period up to a further 2 years.
Place of performance
Main site or place of performance: Dublin

Award of contract
Date of contract conclusion: 2018-05-28 📅
Name: Javelin Advertising
National registration number: 4808632D
Postal address: The Warehouse, 10 Coke Lane, Smithfield, Dublin 7
Postal town: Dublin
Country: Ireland 🇮🇪
Phone: +353 18587900 📞
E-mail: ken@javelin.ie 📧
Internet address: http://www.javelin.ie 🌏
Name: JWT Folk
National registration number: N/a
Postal address: 18-20 Northumberland Road
Postal code: Dublin 4
Phone: +353 6651900 📞
E-mail: jenny.wilcox@jwtfolk.ie 📧
Source: OJS 2018/S 125-286609 (2018-06-28)
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