For the appointment of a Strategic Digital Agency Partner

Fáilte Ireland-National Tourism Development Authority

Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched three consumer facing brands (Dublin, Wild Atlantic Way and Ireland's Ancient East), built a robust digital eco system in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.

Deadline

The time limit for receipt of tenders was 2017-03-08. The procurement was published on 2017-02-21.

Suppliers

The following suppliers are mentioned in award decisions or other procurement documents:

Who? What? Where?
Procurement history
Date Document
2017-02-21 Contract notice
2017-08-11 Contract award notice
Contract notice (2017-02-21)
Object
Scope of the procurement
Title: Marketing management consultancy services
Reference number: DI/2017/01
Short description:
Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched three consumer facing brands (Dublin, Wild Atlantic Way and Ireland's Ancient East), built a robust digital eco system in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.
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Notice metadata
Original language: English 🗣️
Document type: Contract notice
Nature of contract: Services
Regulation: European Union, with participation of GPA countries
Common procurement vocabulary (CPV)
Code: Marketing management consultancy services 📦
Additional CPV: Advertising and marketing services 📦
Place of performance
NUTS region: Éire/Ireland 🏙️

Procedure
Procedure type: Restricted procedure
Type of bid: Submission for all lots
Award criteria
The most economic tender

Contracting authority
Identity
Country: Ireland 🇮🇪
Awarding authority type: Body governed by public law
Awarding authority name: Fáilte Ireland-National Tourism Development Authority
Postal address: 88-95 Amiens Street
Postal code: 1
Postal town: Dublin
Contact
Internet address: http://www.failteireland.ie 🌏
E-mail: procurement@failteireland.ie 📧
Phone: +353 18847888 📞
URL for documents: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=108848&B=ETENDERS_SIMPLE 🌏

Reference
Dates
Date dispatched: 2017-02-21 📅
Submission deadline: 2017-03-08 📅
Publication date: 2017-02-23 📅
Identifiers
Notice number: 2017/S 038-068942
OJ-S issue: 38
Additional information
For the appointment of a Strategic Digital Agency Partner.

Object
Scope of the procurement
Estimated total value: 6 000 000 EUR 💰
Estimated value excluding VAT: 6 000 000 EUR 💰
Duration: 60 months
Additional information: For the appointment of a Strategic Digital Agency Partner.
Place of performance
Main site or place of performance: Dublin 1.

Legal, economic, financial and technical information
Conditions for participation
Suitability to pursue the professional activity:
As stated in the tender notice and RFT which is available for downloading from the Irish Governement procurement portal www.etenders.gov.ie
Economic and financial standing:
As stated in the tender notice and RFT which is available for downloading from the Irish Governement procurement portal www.etenders.gov.ie
Minimum level(s) of standards:
As stated in the tender notice and RFT which is available for downloading from the Irish Governement procurement portal www.etenders.gov.ie
Technical and professional ability:
As stated in the tender notice and RFT which is available for downloading from the Irish Governement procurement portal www.etenders.gov.ie
Contract execution
Contract performance conditions:
As stated in the tender notice and RFT which is available for downloading from the Irish Governement procurement portal www.etenders.gov.ie

Procedure
Envisaged number of candidates: 4
Objective criteria for choosing the limited number of candidates:
See the Pre Qualification Questionnaire for criteria, available for downloading from www.etenders.gov.ie
Accelerated procedure:
The current contract has almost reached the maximum value. To ensure we are fully compliant with the EU directives, we need to put a new contract in place as soon as possible.
Time of receipt of tenders: 12:00
Date of dispatch of invitations: 2017-03-16 📅
Languages in which tenders or requests to participate may be submitted: English 🗣️
Tender validity period: 2018-02-15 📅

Contracting authority
Identity
National registration number: N/a
Contact
Contact point: Sabrina Jones
Internet address: www.failteireland.ie 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1169 🌏
Documents URL: http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=108848&B=ETENDERS_SIMPLE 🌏

Reference
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie ) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie ) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties
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2) This is the sole call for competition for this service.
3) The contracting authority will not be responsible for any costs, charges or expenses incurred by candidates, participants or tenderers.
4) Establishment of this contract will be subject to the approval of the competent authorities.
5) If for any reason it is not possible to conclude the contract with the designated successful tenderer emerging from this competitive process; or if having concluded contract the contracting authority considers that the successful tenderer has not met, or cannot meet its obligations; the contracting authority reserves the right to contract with the next highest scoring tenderer on the basis of the same terms at any time during the tender validity period. This shall be without prejudice to the right of the contracting authority to cancel this competitive process and/or initiate a new contract award procedure at its sole discretion.
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6) At its absolute discretion, the contracting authority may elect to terminate this procurement process, at any time.
7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition at the application stage.
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Complementary information
Review body
Name: High Court
Postal address: Chief Registrar, The Four Courts
Postal town: Dublin
Postal code: 7
Country: Ireland 🇮🇪
Internet address: www.courts.ie 🌏
Source: OJS 2017/S 038-068942 (2017-02-21)
Contract award notice (2017-08-11)
Object
Scope of the procurement
Short description:
Fáilte Ireland are looking for a digital agency partner to work with us to evolve our strategic digital thinking, develop a new digital strategy across our suite of brands and the tourism industry in Ireland, and work with us on the implementation of that strategy over the next 3-5 years. In the last number of years Fáilte Ireland have launched 3 consumer facing brands (Dublin, Wild Atlantic Way and Ireland's Ancient East), built a robust digital ecosystem in support of these brands and have implemented a hugely successful content marketing strategy. Fáilte Ireland now requires an agency partner to help us bring our digital offering to the next level.
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Notice metadata
Document type: Contract award notice

Procedure
Type of bid: Not applicable

Reference
Dates
Date dispatched: 2017-08-11 📅
Publication date: 2017-08-16 📅
Identifiers
Notice number: 2017/S 155-322287
Refers to notice: 2017/S 038-068942
OJ-S issue: 155

Procedure
Award criteria
Quality criterion (name): Understanding the visitor
Quality criterion (weighting): 20
Quality criterion (name): Digital strategy
Quality criterion (weighting): 35
Quality criterion (name): Resources and team
Quality criterion (weighting): 10
Quality criterion (name): Value add over the duration of the contract
Quality criterion (weighting): 5
Price weighting: 30

Award of contract
Date of contract conclusion: 2017-08-01 📅

Reference
Additional information
1) Interested parties must register their interest on the eTenders web site (www.etenders.gov.ie) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie) only. Registration is free of charge. The contracting authority will not accept responsibility for information relayed (or not relayed) via third parties
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7) Without prejudice to the principle of equal treatment, the contracting authority is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return Fully Completed questionnaires in order to avoid the risk of elimination from the competition at the application stage.
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Source: OJS 2017/S 155-322287 (2017-08-11)
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