Advertising and Marketing Communications Services

Tourism Ireland Limited

Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to provide:
(i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.
(ii) (Lot 2) Media Planning and Buying services,
From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.

Deadline
The time limit for receipt of tenders was 2017-11-16. The procurement was published on 2017-10-17.

Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?

What?

Where?

Procurement history
Date Document
2017-10-17 Contract notice
2019-04-30 Contract award notice
Contract award notice (2019-04-30)
Contracting authority
Name and addresses
Name: Tourism Ireland Ltd
National registration number: N/a
Postal address: 5th Floor — Bishop's Square, Redmond's Hill
Postal town: Dublin
Postal code: D02 TD99
Country: Ireland 🇮🇪
Contact person: Hannah Hughes
E-mail: hhughes@tourismireland.com 📧
Region: Éire/Ireland 🏙️
URL: http://www.ireland.com 🌏
Address of the buyer profile: https://irl.eu-supply.com/ctm/Company/CompanyInformation/Index/1197 🌏

Object
Scope of the procurement
Title: Advertising and Marketing Communications Services MCOMMS/2018
Products/services: Advertising services 📦
Short description:
“This tender competition is completed and contracts have been awarded: Tourism Ireland Ltd is seeking to appoint one or more marketing communications...”    Show more
Total value of the procurement (excluding VAT): EUR 57 000 000 💰
Information about lots
This contract is divided into lots

1️⃣
Scope of the procurement
Title: Creative Services
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising and marketing services 📦
Additional products/services: Advertising campaign services 📦
Place of performance: Éire/Ireland 🏙️
Main site or place of performance: Across Tourism Ireland's global network of markets.
Description of the procurement:
“The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach...”    Show more
Award criteria
Quality criterion (name):
“Strategic: a strategic approach that is insight driven and capable of driving future growth in visitor numbers.”
Quality criterion (weighting): 20 %
Quality criterion (name):
“Creative: a creative route that is compelling, differentiated and that works across all media and geographies”
Quality criterion (weighting): 25 %
Quality criterion (name):
“Structural: a structure that can flexibly deliver an agreed scope of works to the centre and to our Tier 1 and Tier 2 markets and which could be extended in...”    Show more
Quality criterion (weighting): 5 %
Cost criterion (name):
“Economic: a remuneration model that covers 2018-21 and that can be flexed to undertake additional assignments in a cost effective manner”
Cost criterion (weighting): 50 %
Description
Additional information:
“This tender competition is completed and is closed to applications. A contract for lot 1 has been awarded.”

2️⃣
Scope of the procurement
Title: Media Planning and Buying Services
Title
Lot Identification Number: 2
Description
Description of the procurement:
“The successful agency will be required to provide media planning and buying services, including, but not limited to: — understanding target audiences in all...”    Show more
Award criteria
Quality criterion (name):
“Media: a media-led, consumer-centric approach that will inform the creative process”
Quality criterion (name):
“Structural: a structure that can flexibly deliver for the centre and for our Tier 1 and Tier 2 markets and which could be extended in the future to include...”    Show more
Description
Additional information:
“This tender competition is completed and is closed to applications. A contract for Lot 2 has been awarded.”

Procedure
Type of procedure
Competitive procedure with negotiation
Administrative information
Previous publication concerning this procedure: 2017/S 202-415827

Award of contract

1️⃣
Contract Number: 1
Lot Identification Number: 1
Title: Creative Services
Date of conclusion of the contract: 2018-10-08 📅
Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 4
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Publicis
Postal address: 82 Baker Street
Postal town: London
Postal code: W1U 6AE
Country: United Kingdom 🇬🇧
Region: United Kingdom 🏙️
URL: http://www.publicis.com/ 🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 7 000 000 💰
Total value of the contract/lot: EUR 7 000 000 💰

2️⃣
Lot Identification Number: Lot 2
Title: Media Planning and Buying Services
Date of conclusion of the contract: 2018-12-19 📅
Information about tenders
Number of tenders received: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received by electronic means: 2
Name and address of the contractor
Name: OMD EMEA Ltd
Postal address: 10 Regents Wharf, All Saints Street
Postal code: N1 9RL
URL: https://www.omd.com/ 🌏
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 50 000 000 💰
Total value of the contract/lot: EUR 50 000 000 💰

Complementary information
Additional information

“The supporting procurement documents and PQQ in relation to this Contract Notice are available for downloading free of charge from the Irish Government...”    Show more
Review body
Name: The High Court
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2019/S 086-207245 (2019-04-30)