Tourism Ireland Limited is seeking to appoint one or more marketing communications agencies to provide:
(i) (Lot 1) Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building.
(ii) (Lot 2) Media Planning and Buying services,
From a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.
Deadline
The time limit for receipt of tenders was 2017-11-16.
The procurement was published on 2017-10-17.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Object Scope of the procurement
Title: Advertising and Marketing Communications Services
MCOMMS/2018
Products/services: Advertising services📦
Short description:
“This tender competition is completed and contracts have been awarded:
Tourism Ireland Ltd is seeking to appoint one or more marketing communications...”
Short description
This tender competition is completed and contracts have been awarded:
Tourism Ireland Ltd is seeking to appoint one or more marketing communications agencies to provide:
(i) (Lot 1): Creative Agency Services. From a creative perspective, Tourism Ireland expects to work with highly strategic, exceptionally creative, digitally led agency, that would drive the island of Ireland brand across all channels in an efficient and effective manner. The creative agency will work closely with Tourism Ireland, the brand custodian of the island of Ireland, and will also be expected to contribute a longer-term view to brand building;
(ii) (Lot 2): Media Planning and Buying services, from a media perspective Tourism Ireland seeks an agency with strategic and executional capabilities that would deliver best in class media planning and buying, both centrally and across all local markets.
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Total value of the procurement (excluding VAT): EUR 57 000 000 💰
Information about lots
This contract is divided into lots ✅
1️⃣ Scope of the procurement
Title: Creative Services
Title
Lot Identification Number: 1
Description
Additional products/services: Advertising and marketing services📦
Additional products/services: Advertising campaign services📦
Place of performance: Éire/Ireland🏙️
Main site or place of performance: Across Tourism Ireland's global network of markets.
Description of the procurement:
“The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach...”
Description of the procurement
The successful agency will be required to respond to a marketing brief and develop a strategic direction a consequent creative branded advertising approach to promote tourism to the island of Ireland, including, but not limited to:
— understanding each of the markets from where the island of Ireland draws its visitors, and
— developing and refining strategies to encourage more visitors to the island and producing high quality creative advertising and communications campaigns for Tourism Ireland in all appropriate media.
Show more Award criteria
Quality criterion (name):
“Strategic: a strategic approach that is insight driven and capable of driving future growth in visitor numbers.”
Quality criterion (weighting): 20 %
Quality criterion (name):
“Creative: a creative route that is compelling, differentiated and that works across all media and geographies”
Quality criterion (weighting): 25 %
Quality criterion (name):
“Structural: a structure that can flexibly deliver an agreed scope of works to the centre and to our Tier 1 and Tier 2 markets and which could be extended in...”
Quality criterion (name)
Structural: a structure that can flexibly deliver an agreed scope of works to the centre and to our Tier 1 and Tier 2 markets and which could be extended in the future to include Tier 3 markets
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Quality criterion (weighting): 5 %
Cost criterion (name):
“Economic: a remuneration model that covers 2018-21 and that can be flexed to undertake additional assignments in a cost effective manner”
Cost criterion (weighting): 50 %
Description
Additional information:
“This tender competition is completed and is closed to applications. A contract for lot 1 has been awarded.”
2️⃣ Scope of the procurement
Title: Media Planning and Buying Services
Title
Lot Identification Number: 2
Description
Description of the procurement:
“The successful agency will be required to provide media planning and buying services, including, but not limited to:
— understanding target audiences in all...”
Description of the procurement
The successful agency will be required to provide media planning and buying services, including, but not limited to:
— understanding target audiences in all the visitor countries,
— advising on the best way to target such potential visitors,
— recommending media strategies to optimise and refine the media spend in each country,
— purchasing media space on behalf of Tourism Ireland, and
— shaping global media strategies and coordinating best practice across markets.
Show more Award criteria
Quality criterion (name):
“Media: a media-led, consumer-centric approach that will inform the creative process”
Quality criterion (name):
“Structural: a structure that can flexibly deliver for the centre and for our Tier 1 and Tier 2 markets and which could be extended in the future to include...”
Quality criterion (name)
Structural: a structure that can flexibly deliver for the centre and for our Tier 1 and Tier 2 markets and which could be extended in the future to include Tier 3 markets
Show more Description
Additional information:
“This tender competition is completed and is closed to applications. A contract for Lot 2 has been awarded.”
Procedure Type of procedure
Competitive procedure with negotiation
Administrative information
Previous publication concerning this procedure: 2017/S 202-415827
Award of contract
1️⃣
Contract Number: 1
Lot Identification Number: 1
Title: Creative Services
Date of conclusion of the contract: 2018-10-08 📅
Information about tenders
Number of tenders received: 4
Number of tenders received from SMEs: 0
Number of tenders received from tenderers from other EU Member States: 4
Number of tenders received by electronic means: 4
Name and address of the contractor
Name: Publicis
Postal address: 82 Baker Street
Postal town: London
Postal code: W1U 6AE
Country: United Kingdom 🇬🇧
Region: United Kingdom 🏙️
URL: http://www.publicis.com/🌏
The contractor is an SME
Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 7 000 000 💰
Total value of the contract/lot: EUR 7 000 000 💰
2️⃣
Lot Identification Number: Lot 2
Title: Media Planning and Buying Services
Date of conclusion of the contract: 2018-12-19 📅
Information about tenders
Number of tenders received: 2
Number of tenders received from tenderers from other EU Member States: 2
Number of tenders received by electronic means: 2
Name and address of the contractor
Name: OMD EMEA Ltd
Postal address: 10 Regents Wharf, All Saints Street
Postal code: N1 9RL
URL: https://www.omd.com/🌏 Information on value of the contract/lot (excluding VAT)
Estimated total value of the contract/lot: EUR 50 000 000 💰
Total value of the contract/lot: EUR 50 000 000 💰
Complementary information Additional information
“The supporting procurement documents and PQQ in relation to this Contract Notice are available for downloading free of charge from the Irish Government...”
The supporting procurement documents and PQQ in relation to this Contract Notice are available for downloading free of charge from the Irish Government procurement portal www.etenders.gov.ie
This call for requests to participate is the first stage in a staged competitive process with negotiation.
In the first instance, interested parties are required to complete and submit the qualification questionnaire to commence the first stage of the process. Candidates will be assessed on the basis of the rules, criteria and weightings set out in Appendix A of that document, which are aimed at establishing the technical and professional abilities of candidates as well as their financial standing. The purpose of this document is to obtain sufficient information to enable Tourism Ireland to evaluate the suitability of candidates who will be invited to negotiate with the Tourism Ireland.
Shortlisted candidates will then be invited to participate in negotiation and submit an initial tender. The submission of initial tenders will signal the commencement of negotiation.
Upon conclusion of negotiations, remaining candidates will be invited to submit a final tender. Final tenders will be evaluated against the award criteria as detailed in the ITT documentation. The award criteria will include both economic [50 %] and also qualitative [50 %] criteria.
Tourism Northern Ireland and Failte Ireland may opt to avail of the services procured as a result of this competition.
Requests to participate must be submitted in by the deadline stated as per the instructions Tourism Ireland cannot accept responsibility for applications that are lost or damaged in the post. Late applications will not be accepted.
Tourism Ireland will not be responsible for costs, charges or expenses incurred by participants, whether or not a final contract is awarded.
An applicant may utilise the experience and capabilities of its parent company in meeting the pre-qualification requirements. In such case the applicant must supply a written statement, signed by an authorised representative of the parent company, indicating the parent company’s agreement in principal to offer a parent company guarantee.
The Contracting Authority reserves the right to partner/merge members of a consortium with member(s) of another consortium to deliver the services.
Tourism Ireland is subject to the provisions of the code of practice on freedom of information for North South implementation bodies and Tourism Ireland.
Award of this contract will be subject to selected candidates, if resident in Ireland, obtaining a tax clearance certificate or equivalent as required by the Irish revenue commissioners.
The contract will be subject to Irish law.
Tourism Ireland reserves the right without advance notice (and without giving reasons unless so required by law and without liability to the applicants) to amend or otherwise change the process or to terminate the process.This notice does not represent a commitment to enter into any contract(s).
For an overview of Tourism Ireland, please refer to our corporate website: https://www.tourismireland.com/
Show more Review body
Name: The High Court
Postal town: Dublin 7
Country: Ireland 🇮🇪
Source: OJS 2019/S 086-207245 (2019-04-30)