Preparation of Visitor Experience Development Plans
Fáilte Ireland wishes to establish a Multi-Party Framework for the development of
Visitor Experience Plans to support the core propositions which sit under Tourism
Brand Ireland. It is anticipated that a minimum of 10 (SEP's) will be produced per
year of this Framework.
Ireland is the overarching brand, there are currently three propositions, Wild
Atlantic Way, Ireland's Ancient East and Dublin, some are more established than
others. Each proposition has a brand and vision and it is important to remember
that each proposition is at a different stage of development, please refer to
www.failteireland.ie A number of themes have been identified under each of
these brand propositions which are intended to guide development.
In order to bring these propositions to life on the ground for our visitors there is a
need now to develop a number of memorable experiences within each
proposition. These are referred to as Visitor Experiences and generally
comprise of a combination of experiences and can be story based, thematic or
geographical. They must also be:
— Motivational for international visitors,
— Of scale (more than 1 experience, and usually a combination of
experience),
— Unified by a compelling story,
— Have at least 1 ‘hero product’ at its heart,
— Capable of increasing dwell-time and/ or driving economic benefit.
We are now seeking to establish a multi-party Framework for delivery of the
following:
Preparation of Experience Development Plans (in line with Fáilte Ireland
guidelines) through the provision of thought leadership, delivery of creative and
innovative solutions for delivering inspiration and authentic visitor experiences
that would have standout in the international market place. (Note: this is not
about facilitation but a process/methodology to inspire and direct a group of
stakeholders).
Ireland is the overarching brand, there are currently three propositions, Wild
Atlantic Way, Ireland's Ancient East and Dublin, some are more e.
Deadline
The time limit for receipt of tenders was 2016-02-29.
The procurement was published on 2016-02-05.
Suppliers
The following suppliers are mentioned in award decisions or other procurement documents:
Who?
What?
Where?
Procurement history
| Date |
Document |
| 2016-02-05
|
Contract notice
|
| 2016-06-28
|
Contract award notice
|