Marketing Support Services

Short description

This contract is to provide marketing support services to support the market entry of our new subsidiary ( codenamed ‘Project Arrow’, which will initially enter the Dual Fuel Residential segment of the Energy Supply market in Great Britain i.e. England, Scotland and Wales). The key services and areas of importance are as follows:
— Marketing Planning,
— Creative Services — ATL, BTL and Digital,
— Digital campaigning:
o Optimisation,
o SEO,
o PPC,
o Analytics,
o Social media advertising and content,
o Email marketing,
— Account Management,
— Remuneration and Costs,
— Third party costs,
— Sub Contactors,
— Cost control.

Description of the procurement

This contract is for providing marketing support services to support the market entry of our new subsidiary ( codenamed ‘Project Arrow’, which will initially enter the Dual Fuel Residential segment of the Energy Supply market in Great Britain i.e. England, Scotland and Wales). The key services and areas of importance are as follows:
— Marketing Planning,
— Creative Services — ATL, BTL and Digital,
— Digital campaigning,
o Optimisation,
o SEO,
o PPC,
o Analytics,
o Social media advertising and content,
o Email marketing,
— Account Management,
— Remuneration and Costs,
— Third party costs,
— Sub Contactors,
— Cost control.
Interested parties should note that this selection process is not governed by the provisions of Directive 2004/18/EC or Directive 2004/17/EC or Directive 2014/14/EU (or the Irish regulations transposing those Directives) and ESB does not intend to follow the procedures or rules set out in those Directives/Regulations in this selection process.

1) Interested parties must register their interest on the e-Tenders web site (www.etenders.gov.ie ) in order to be included on the mailing list for clarifications. All information relating to attachments, including clarifications and changes, will be published on the Irish Government Procurement Opportunities Portal (www.etenders.gov.ie ) only. Registration is free of charge. The contracting entity will not accept responsibility for information relayed (or not relayed) via third parties.
2) This is the sole call for competition for this service.
3) The contracting entity will not be responsible for any costs, charges or expenses incurred by candidates or tenderers.
4) Contract award will be subject to the approval of the competent authorities.
5) It will be a condition of award that candidates are tax compliant.
6) If for any reason it is not possible to admit to the framework agreement one or more of the tenderers invited following the conclusion of this competitive process, or having awarded a contract under the framework agreement, the contracting entity reserves the right to invite the next highest scoring tenderer to join the framework agreement and/or deliver the contract as appropriate to the circumstances pertaining to the framework.
7) At its absolute discretion, the contracting entity may elect to terminate this procurement process, the framework agreement or any contract awarded under the framework agreement at any time.
8) Please note in relation to all documents, that where reference is made to a particular standard, make, source, process, trademark, type or patent, that this is not to be regarded as a de facto requirement. In all such cases it should be understood that such indications are to be treated strictly and solely for reference purposes only, to which the words ‘or equivalent’ will always be appended.
9) Without prejudice to the principle of equal treatment, the contracting entity is not obliged to engage in a clarification process in respect of questionnaires with missing or incomplete information. Therefore, candidates are advised to ensure that they return fully completed questionnaires in order to avoid the risk of elimination from the competition.
10) Please consult the associated documentation, which contains full instructions regarding the submission of tenders and is available to download from http://irl.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=106065&B=ETENDERS_SIMPLE
11) Interested parties should note that this selection process is not governed by the provisions of Directive 2004/18/EC or Directive 2004/17/EC or Directive 2014/24/EU (or the Irish regulations transposing those Directives) and ESB does not intend to follow the procedures or rules set out in those Directives/Regulations in this selection process.