Description of the procurement
An Post is seeking to enter into a Single Framework Agreement for the provision of Media Buying services for a period of 3 (three) years with an option to extend for a further 2 (two) years. Scope of work:
— Strategic media planning,
— Implementation of media planning,
— Media negotiation,
— Media buying across all media,
— Post campaign analysis,
— Analysis of industry and bespoke research,
— Analysis of sales data for the purposes of informing planning and strategy,
— Implementation and analysis of social listening to inform planning and strategy,
— Analysis and negotiation of sponsorships,
— Administration and vouching of invoicing,
— Planning and buying for digital advertising including web, pay per click search and social media,
— Management of and planning for social media content and promotions,
— Access to syndicated research to which the agency subscribes,
— Value pool.
Note: The successful bidder resulting from this tender process will be required to participate in Media Audit processes.